In This Issue
Pets at Home produces rap-themed video to advertise flea treatment
Pet product wholesaler Bestpets launches new app
Bring Your Dog To Work Day 21st June – top pet care brands taking part in Britain’s best day out for dogs
Tips for a ‘barking’ Bring Your Dog To Work Day
Webbox undertakes major rebrand
Classic car rally calls in at Inspired Pet Nutrition
Wilsons Pet Food add Working Dog range to successful brand of Cold Pressed Dog Food
Collarways brings top American products to UK
International buyers lap up Cath Kidston pet range
HiLife unveils new packaging for natural pet food range
OATA joins Westminster committee inquiry to talk about invasive species
Collared Creatures launches 'on trend' Harris Tweed collars
Get your own copy of Pet Trade Xtra
Pet shop owner left devastated after theft of more than 20 snakes
Former sales director takes over as general manager of Mars Petcare UK
Managing Director of Poppy’s Picnic appointed Vice Chair of the PFMA Communications Committee
Chuckit! unveils the innovative FetchFlight
Oscar & Hooch celebrates 10th anniversary of Medical Detection Dog Charity
Hill's Pet Nutrition introduces Stews to Prescription Diet range
The best of the previous Pet Trade Xtra
Internet and changing shopping habits blamed for pet shop closure
Jollyes set to open new pet superstore
Yorkshire pet business launches UK first meaty birthday cake mix for dogs
Wilsons Pet Food appoints Dan Griffin as Head of Sales
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International buyers lap up Cath Kidston pet range


Pet Brands is celebrating the successful launch of the Cath Kidston range at Zoomark last month. Using the stand space to fully embrace the vintage ethos of the brand, Pet Brands used a ‘Best in Show' theme to ensure the new products really stood out.


The brands benefits from international recognition and there was a great deal of excitement around its expansion into pet care.


Pet Brands Commercial Director, Nigel Moult, says he was delighted by the response and the stand design.


"The team did a great job of showing how striking the new Cath Kidston range can look in store. Cath Kidston loaned us some iconic Stanley dog models, inspired by Cath's own beloved Lakeland Terrier. We also used one of Cath Kidston's instantly recognisable wallpaper prints and vintage furniture, as well as trophies and rosettes to really set the scene. The products really took centre-stage though judging by the excited reactions of show visitors."


Positioning the stand in the British Pavilion was a natural choice given the British heritage of the Cath Kidston brand and interest from UK and International retailers alike was strong, with a real demand for export.


Nigel notes that the launch to end consumers in September is already projected to be so successful that a range extension is being discussed for 2020.


"For pet owners who love their pets and want their homes to look beautiful too, the range has so much to offer. We were thrilled to see that others shared our vision of the potential for the Cath Kidston brand in pet care and look forward to seeing it in pet shops, garden centres and Cath Kidston stores."


The full Cath Kidston pet care range is available to view at the Pet Brands showrooms. For further information, contact 01924 459573.

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