In This Issue
PATS gets set for a memorable 10th Sandown show
Hundreds of new launches to be unveiled at the big show
Pet exhibition opens its doors next Tuesday
Pet industry counts cost as country store chain goes into administration
TV personality to present animal welfare awards
Sales of Webbox pet food break £4m barrier
Great stories behind Petface's Christmas 2018 collection
Classical music proven to calm and comfort dogs
Anco get set to unveil major re-branding
Nineteen 87 parked the bus at Crufts to entice dog owners to try tasty baked ranges
Helping businesses to thrive in ever-changing pet market
Natures Menu launches True Instinct to consumers at Crufts
Specialist trade has key role in fight against pet obesity
Baked treats, raw food, harnesses, bow ties and nervous anticipation at Crufts
Get your own copy of Pet Trade Xtra
Fire destroys Gardman warehouse at Daventry
Group55 wins International Award for second year running
PIF connects members to huge savings on exclusive telecom deals
A new, fresh look to celebrate Cotswold RAW's PATS debut
Beast from the East causes Wild Bird Care sales uplift
Leaving wet food out for a cat could give it food poisoning
Eukanuba launches search to find ambassadors
Pets Choice makes it a hat-trick at Crufts 2018
Evolution Aqua look to appoint Area Sales Manager for Bermuda brand
Inca wins nation's heart to scoop HiLife PAT Dog of the Year
Tetra products tested against rival brands
Natures Menu promises special offers at PATS Sandown
It’s arrived! Turmeric tincture from CSJ
The best of the previous Pet Trade Xtra
B&M removes pet treat from shelves after dog death
Wiltshire pet store set to close after almost 40 years
Pet firm makes it into Top 100 'Best Small Companies to Work for' list
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Inca wins nation's heart to scoop HiLife PAT Dog of the Year

 

A gentle Labrador-Cross from Norwich, who has spent eight years tirelessly helping people in her community, has been named HiLife PAT Dog of the Year for 2018.

Pets As Therapy (PAT) Dog Inca, together with her owner Sheena Scrimgeour, was one of six finalists to appear in the Crufts Good Citizen Ring at Birmingham’s NEC on Friday, where she walked away with the prestigious title.

Inca has been recognised for the joy she brings to people of all ages, many of whom are vulnerable.

Each week, she calls into a school to listen to the children read and also visits an adult mental health hospital, which specialises in care for the elderly. In addition, she is a regular in GP surgeries, prisons, libraries and a dementia cafe, where she is a calm and soothing presence for everyone she meets.

When interviewed by PAT DOG at the Good Citizen Dog Scheme arena, Winner Inca's owner Sheena overcome with emotion said "I'm staggered and very, very proud of Inca. This means a lot, and I just want to say thank you to everyone that voted for us. I can't believe it!"

Inca was awarded HiLife PAT Dog of the Year after receiving the most votes from readers of Yours magazine, who were asked to decide which of the six finalists should take the crown.

Pets As Therapy is an independently funded charity with over 5,000 volunteers.  Its registered PAT dogs and other pets provide animal assisted therapy and bring comfort, smiles and friendship to thousands of people every week.

HiLife, a high-quality pet food brand produced by Melton Mowbray-based Town & Country Petfoods, has been sponsoring the award for more than a decade.

Speaking just after the winner was announced, HiLife’s marketing communications manager Emma Stutz said:

“What amazing partnerships we saw demonstrated this year, between PAT owners and their pets. All of the finalists were worthy of the HiLife PAT Dog of the Year competition title but, of course, there can only be one winner. Inca works with people of all ages, in so many different environments, and does so much to improve their quality of life. We’d like to congratulate Sheena and Inca, and hope they enjoy their prize.

“HiLife has been sponsoring this award for a long time now and we can safely say it’s one of the highlights of the year. It’s such a pleasure to hear the stories, and we never fail to be amazed at the dedication all the nominees show.”

Inca and Sheena were presented with a cheque for £500 and a three-month supply of HiLife goodies.

Pet owners interested in becoming a Pets As Therapy volunteer, can visit www.petsastherapy.org or call 01494 569130 for information.

For more on HiLife, including its full range of dog and cat food, visit www.hilifepet.co.uk.

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