Henry Bell & Co, the family-owned and leading quality animal feed producer, has launched its own brand: Henry Bell Wild Bird Care.

Henry Bell has over 20 years’ experience in the bird food industry and has been pivotal in the growth of many private label wild bird food brands. The company has now combined its strong expertise and knowledge to launch its own high-quality range of products specially designed to provide health and wellbeing for wild birds.

The Henry Bell Wild Bird Care range is comprised of over 100 products catering for every type of garden bird. Created to meet their specific needs, the range includes mixed seeds, straights such as peanuts, sunflower seeds and mealworms, suet and fat balls - available in various sizes and formats.

Complementing the food range, the company is also introducing The Henry Bell Wild Bird Care Collection, a range of bespoke and adaptable accessories. It includes the ‘Essential’ and premium ‘Heritage’ collections which feature a broad range of feeders and feeding stations at market-leading prices.

Tom Lee, Henry Bell’s MD comments: “We’ve built strong pedigree in the animal feed industry and with decades of expertise, it was a natural step for Henry Bell to launch its own brand. Henry Bell Wild Bird Care is focused on excellence and we worked hard at designing a range that places the wellbeing of birds centre stage. We know that both the superior quality and attractive packaging of our food and accessories will resonate with both professionals and consumers alike - and will get wild birds coming back for more."

Henry Bell has also unveiled new branding which focuses on its 175 plus years of experience and strong heritage as a British business. The range showcases an eye-catching and modern packaging design that is reflective of the quality of its feeds and complementary accessories.

Henry Bell Wild Bird Care is available across the UK in garden centres, pet shops and mainstream retailers.

For sales queries contact: Trudi Austin - trudi.austin@henry-bell.co.uk - 07982 634646 .