Following an exploratory visit to the China International Pet Show (CIPS) in Guangzhou last year, the PetQuip association is offering UK exporters the opportunity of a presence at the 2017 show, which takes place in the National Convention and Exhibition Center in Shanghai on November 16-19.
PetQuip is working with the CIPS organisers in order to offer an attractive exhibiting package to UK suppliers that will also include the opportunity of direct meetings with Chinese distributors of pet products.
British companies that are interested in expanding their export sales into the Chinese and other Far Eastern markets and are keen to have a presence at the CIPS show should register their interest by contacting either Theresa@petquip.com or Eleanor@petquip.com
The exhibition package being formulated by PetQuip will include a prime location for the British exhibitors within the show, including space and a shell scheme arrangement that will enable exhibitors to simply turn up and display their products.
Other elements of the PetQuip service will include shared use of interpreters, a shared meeting facility, help with freight, travel and accommodation and other logistics.
Prior to the show, the association will offer advice and information on how to prepare for and make the most of the exhibitors’ presence at the show, as well as promoting the British exhibitors’ products via the media and sending a special British exhibitor preview to key buyers around the world.
The CIPS show has grown rapidly in recent years and has become a gateway to enter the fast growing Chinese and Asian markets. In 2016, the show attracted 1,221 exhibitors from 24 countries, including a number of European participants.
The total number of visitors in 2016 was 46,800, representing 78 countries, with a particularly strong attendance from other Asian countries. An additional attraction of the show is that the GlobalPETS Forum Asia takes place on the day before the show’s opening.
The Chinese market for pet products has scope for considerable expansion, with Euromonitor estimating that it will reach US$2.6 billion by 2019. China’s population of 1.35 billion includes a growing middle class that choose to spend money on their pets.
Commenting on this latest export opportunity for British pet product firms, the director general of PetQuip, Amanda Sizer Barrett said: “This exciting new venture from PetQuip will help open up the lucrative Chinese pet product market to UK suppliers.
"The rapid growth of the pet market in China and the resulting expansion of pet retail chains in cities such as Beijing and Shanghai, many of whose buyers are seeking to source quality products from Europe, positions the CIPS pet trade show as an important shop window for UK products.
"Recognising that the Chinese market will be new to many UK suppliers, the PetQuip’s exhibition management team will be putting every effort into producing a package that will make exhibiting straightforward for the British group.”
