In This Issue
Revealed: Secrets of an award-winning pet retailer
Vet students strip off for a good cause
Pet firms urged to set reasonable sales targets
Bestpets wins Wholesaler of the Year for second year
Natures Menu named Manufacturer of the Year
How HayPigs became a big player in small animal market
Time to confine trampolining Boxers and flying pugs to advertising history books, say leading vets
Pets at Home opens new pet-friendly head office
Specialist retailer branches out into dog treats
Trade associations join forces to stage post-Brexit debate
Josera and Green Petfood to exhibit at PATS Sandown
Poppy’s Picnic celebrates two successful years
Deadly disease warning to rabbit owners
Get your own copy of Pet Trade Xtra
Plans to turn former pet store into shop selling pies and pasties
Victoria Pendleton is heading for BETA International 2019
Henry Wag extends range beyond dogs to horses
Focus on the future?
Law Print scoops top BRC supply chain grade
The best of the previous Pet Trade Xtra
Unique pet store offers boutique boarding for dogs
Forthglade opens new £8 million factory in Devon
Winners of Pet Industry Federation Awards revealed
Nineteen 87 launches new ‘Buy Direct’ website
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Henry Wag extends range beyond dogs to horses

 

Over the past two years, Britain’s Henry Wag has been rapidly expanding its range of products focused on dogs for the UK and overseas markets. But at BETA International in January Henry Wag will launch its first product specifically designed for horses - its microfibre Equine Noodle Glove Towel.

 

As a lifestyle brand, Henry Wag focuses on improving the health and wellbeing of dogs and horses. All its products promote a more active outdoor lifestyle which brings about a closer relationship between humans and animals.

 

Whilst developing a similar product for dogs, research revealed that horse owners could see the proposed towel being useful for maintaining Equine health by removing mud and water. Louise, one of the team decided to see whether Henry Wag’s successful dog microfibre products would work with horses. And from that trial a new product range has been developed and tested with our end user panel and is ready for its 2019 launch. This focus explains why the launch of the equine range was brought forward to coincide with the BETA show.

 

The Equine Noodle Glove Towel has soft, highly absorbent microfibre noodles. This makes cleaning and drying simple and is effective in removing dirt and water from a horse's lower legs and head.

 

It’s ideal for use after wet, muddy rides or at events to reduce the risks of infection and sores. It can be used to dry around ears and eyes. The end user panel said it’s also great for cleaning sweat after removing the saddle. The soft noodles do not pull the hair and give a silky sheen to the coat.

 

The glove includes a central stitch to allow great control for the rider. Manufactured from high quality 80/20 microfibre the material is great at absorbing water and collection dirt.

 

It is washable and dries more quickly than regular towels. It measures 80 x 35cm and will retail for £17.99 A great addition to any rider’s grooming bag.

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