In This Issue
Kickstart a passion for fishkeeping with Tetra
Pet treat firm Huxley Hound receives Dragons’ Den offer
Mr Johnson’s launch price-marked promotional packs
Guess the Breed competition from Hidey Hidey
Over 300 pet brands on show at PATS Telford
PDSA to treat 1 pet per household for free instead of 3
Pooch & Mutt donates over 9,000 meals to charity
New benefits for OATA members to launch at AQUA 2017
Alfie & Molly’s launches limited-edition Christmas treats
Natures Menu highlights importance of responsible puppy ownership
Does your whole family brush?
Get your own copy of Pet Trade Xtra
Popular pet shop confirms it will close later this month
Fish4Dogs helps pet owners boost training knowledge
Naturediet expands it sales team
Nissan paw pack perfect for pets
Woman convicted of animal cruelty after she left rabbit to starve to death
Lily's Kitchen invests £1.5m in media campaign
The moment Eddie met the Queen
Exciting deals and discounts available for visitors to PATS Telford
Pets saved from house fire given CPR and oxygen
Eukanuba’s Longevity Observation voted one of the top 5 most influential articles of 2016
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Eukanuba’s Longevity Observation voted one of the top 5 most influential articles of 2016
 
Online publisher BioMed Central has announced that Eukanuba’s peer reviewed longevity article was one of the most influential articles of 2016 in the well-known journal Acta Veterinaria Scandinavica, according to Altmetric, an independent tracking system.

For Eukanuba, the journey began back in July 2004 when it embarked on a ten-year observation involving 39 very special Labradors. Their health and longevity were monitored and the results were unprecedented – nearly 90%1 of Labrador Retrievers fed Eukanuba, together with appropriate care, lived beyond the breed’s typical twelve-year life expectancy. Even more astonishingly - almost a third (28%) of the dogs achieved exceptional longevity by living beyond an incredible 15.6 years2. One dog, Utah, lived until the ripe old age of 17 years and 11 months. That’s the equivalent of approximately 109 years in human terms.

The study’s ‘Longevity Council’3, a panel of internationally renowned veterinarians and industry experts, agreed that the unparalleled results demonstrated and redefined what successful ageing in dogs can look like. These experts represent opinions from fields across veterinary medicine including orthopaedics, genetics and nutrition.

In May 2016, Eukanuba and the Longevity Council published their first set of results in Acta Veterinaria Scandinavica for the public to download or read online at BioMed Central which has now been announced as one of the top five most influential articles of 2016.

David M. Morgan, Eukanuba Scientific Communications Senior Manager at Eukanuba comments, “It’s fantastic to see the longevity observation has been so well received. Nutrition is vitally important to ensure a dog is healthy but so is good husbandry and veterinary care. You need all three to help dogs live a long and quality life which they can enjoy actively with their owner.”

The full article can be accessed at http://actavetscand.biomedcentral.com/articles/10.1186/s13028-016-0206-7. For more information on Eukanuba visit www.eukanuba.co.uk.
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