Pets at Home has launched a new Willow’s brand for cats as well as relaunching its Complete Nutrition range.

The retail group said on its Linkedin page: “Willow's gives customers a high quality and great value choice within our core range. Developed by our nutrition experts and launching with five wet food pouch recipes, Willow's offers even more reasons for customers to choose our own-brand options.

“We have also simplified and strengthened our nutrition offer with the refreshed Complete Nutrition range. By bringing together the best of our Essentials and Complete Nutrition ranges into one clearer and improved offering, we are making it easier for customers to find the right food for their pets. With a refreshed look and improved recipes, our new Complete Nutrition range offers both great quality and great value.

“These launches are an exciting step forward as we continue to elevate our own-brand products and strengthen our position as the market leader in petcare nutrition. We can't wait to share more new and innovative developments in nutrition soon.”