Forthglade Natural Pet Food has appointed popular TV vet Dr James Greenwood as pet care expert and brand ambassador. 

James has become a popular and respected voice on animal health with over ten years as a practicing vet and regular TV appearances on shows such as Morning Live, Blue Peter and The Pets Factor.

The partnership will see James champion Forthglade’s natural meals and treats with engaging content for marketing campaigns, highlighting the brand’s quality ingredients, natural goodness and health benefits; whilst also providing advice on caring for canine companions. With a large online following, James will also support Forthglade with digital content for social media activity throughout the year. 

The first campaign featuring James kicks off this week with a focus on senior dog care   sharing advice on age-appropriate diet, exercise and mental stimulation. The educational campaign supports the launch of Forthglade’s new senior recipes for dogs, which like the range of puppy and adult meals, are specifically tailored for a dog’s varying needs.  

James said: “I’m so pleased to have joined forces with Forthglade as a nutritious diet is at the heart of a dog’s health - you are what you eat and it’s no different for our dogs.  As a dog owner myself I know the importance of feeling confident in knowing you’re doing the very best for your pet, and a wholesome diet needs to be top of the list."

David Cox, CEO, Forthglade comments” We’re delighted to welcome James to the team and look forward to working together as we launch our exciting new ranges of dry foods and treats in the second half of 2023 to our trade partners.  James’s expert tips and advice on keeping dogs happy and healthy will really support our ongoing mission of nourishing the relationship between pet owners and their four-legged friends.”

Forthglade’s new senior recipes sit within the award-winning range of complete wet meals for dogs, with ingredients specifically tailored for a dog’s varying life stage.  Made in Devon, the new grain free and wholegrain meals for seniors contain carefully selected ingredients to help dogs aged 7yrs+ stay fitter for longer. 

With 15% less fat than Forthglade’s adult dog recipes, the lower calorie meals contain 60% protein.  Grain free recipes, ideal for sensitive tummies include lamb or turkey with butternut squash (for low energy density and high antioxidants for digestion), plus tasty vegetables. Wholegrain recipes include white fish or lamb, each mixed with brown rice and vegetables. The senior meals include higher levels of chondroitin and glucosamine for healthy joints and bones, omega 3 to maintain good cognitive function, plus chicory root; a prebiotic that helps older dogs maintain a healthy digestion.  Available in 395g trays RRP £1.90, and cases of singles 18x395g or variety packs of 12’s. Visit Forthglade to learn more or contact the team trade@forthglade.com.