Vital Pet Products sold by the Steuart family for £12.8m
The Subura Group completed the acquisition of Vital Pet Products from the Steuart family for the sum of £12.8m, at 2pm yesterday. The global pet market is experiencing strong growth* and the acquisition is expected to deliver efficiency throughout the supply chain, benefiting both retailers and suppliers.
The Subura Group (‘SG’) completed the acquisition of Vital Pet Products (‘VPP’) from the Steuart family for the sum of £12.8m, at 2pm yesterday. The global pet market is experiencing strong growth and the acquisition is expected to deliver efficiency throughout the supply chain, benefiting both retailers and suppliers.
Employing 280 staff, Vital Pet Products is one of the industry’s leading pet supply businesses in the UK, with over 2,800 customers in the UK and across Europe. VPP has warehouses in Exeter, Bolton, Glasgow, Salisbury and Bristol and the company specialises in distributing 28,000 products to the pet specialist retail sector.
The Subura Group brings together some of the industry’s leading experts who already currently operate in the wholesale market. The acquisition allows customers to benefit from new and exciting opportunities driven by a management team with broad ranging experience within the sector and a proven track record of success for growth.
A spokesperson for SG commented: “This acquisition demonstrates our commitment to the pet sector in the UK and further afield. We’re incredibly excited to have the opportunity to service new markets as well as customers that Vital has served for so many years. We aim to bring clients and suppliers a more robust distribution business able to support the changes in demand driven by a competitive marketplace.”
SG has been formed to facilitate the purchase of VPP with investments driven by its shareholders. Over the coming weeks, the management team will be meeting customers and suppliers to discuss how they can work effectively together and drive growth within the channel,
Irwin Mitchell and RSM Tenon advised on the acquisition.
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Who are the new owners of Vital Pet Products?
Pet Brands owner Sunny Sharma is listed as a director of new company the Subura Group, the new owners of Vital Pet Products. The other director is Bruce Steuart, who held a directorship with Vital...
Sunny Sharma, who bought Pet Brands with his brother Ravi in 2009, is listed as a director of new company the Subura Group, the new owners of Vital Pet Products.
The other director of the Subura Group is listed at Companies House as Bruce Steuart, a director of Vital Pet Products.
Pet Brands is currently listed in both the Sunday Times Fast Track 100, with a 49% sales rise over the past three years, and the Sunday Times Lloyds SME Export Track 100, where it stands at No 28.
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Pets At Home has issued a national recall of four types of dry cat food after reports of animals experiencing sudden collapses and spasms.
Three cats needed to be seen by vets just weeks after starting to eat the products when they were all hit by "sudden collapse, fitting, widespread twitching and general unsteadiness".
The four products being recalled are part of the AVA range which the firm describes as "veterinary approved". They are: AVA Mature Cat Chicken (2kg), AVA Mature Cat Chicken (4kg), AVA Senior Cat Chicken 2kg, and AVA Adult Cat Neutered Indoor (1.5kg).
A statement on the company's website says: "We are sorry to inform you that we are recalling these AVA products from our range of dry cat food. The neurological signs which were progressive until that point improved dramatically within less than 24 hours and the cat returned to normal within three days. Thiamine supplementation was stopped after 2 months and the cat has remained normal since.""An investigation has revealed that, in the four affected products, the level of thiamine (vitamin B1) was much lower than we had specified. Testing confirmed only these four products are affected.
"We are aware of three cats which, sadly, became seriously unwell four to six weeks after switching to one of the affected products and required veterinary care. All three cats exhibited symptoms of sudden collapse, fitting, widespread twitching and general unsteadiness which are not the classic symptoms of thiamine deficiency."
The Food Standards Agency states on its website:
"Thiamine deficiency in cats may impact a cat’s health. Three cats have so far been identified which became seriously unwell after switching to one of the affected products and exhibited symptoms ranging from sudden collapse, fitting, widespread twitching and general unsteadiness which are not the classic symptoms of thiamine deficiency.
"If you have bought any of the listed products with the specified product codes, please return it to where you bought it for a full refund or call 0800 328 4204.
"If you have concerns that your cat may be showing any of these symptoms after switching to one of the four affected products then you should stop feeding and seek immediate veterinary advice. You can also contact one of Pets At Home customer advisers on 0800 328 4204 for general advice.
"Pets At Home has recalled the above products. A notification has been sent to vets to be aware of the atypical symptoms and potential for thiamine deficiency. Point of sale notices have been placed in all affected stores and in store and information has been made available on the website. A notification has been published on Facebook and there has been direct correspondence with all known customers. All this information explains to customers why the products are being recalled and tell them what to do if they have bought the product."
For more information visit https://www.food.gov.uk/news-updates/news/2017/16004/pets-at-home-recalls-dry-cat-food
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A pet store in Tring, Hertfordshire, is hoping to open again soon after it was forced to temporarily close due to flooding.
A burst water pipe in a flat above Gosford Pets in the High Street left the shop more than seven inches deep in water, after it collapsed the ceiling and fell to the shop below.
Luckily no pets were present in the store in the overnight drenching but it’s particularly unfortunate for owner Lauren Saunders, who only became the owner back in November.
Lauren, who runs the shop with her sister Chloe, told her local newspaper, The Gazette: “We left the store on a Thursday evening and came back at 8.30am the next morning and there were lots of fire engines outside.
“We were about seven inches deep in water, and the firemen couldn’t believe that it hadn’t caught fire because of all the electrics we have in the store.
“We went in and everything was ruined. We’ve had insurance people in and they have written everything off.”
Lauren estimates that there has been up to £40,000 worth of damage due to the flood, but luckily the shop is covered by its insurance.
Now she’s keen to let customers know the store is going nowhere, and will be back in business shortly.
She said: “We have to get a completely new shop. But the builders we’ve spoken to think they can turn it around quite quickly.
“So hopefully we shouldn’t be closed for more than another two or three weeks.
“It’s been a bit of a nightmare having only become the owners in November.
“But everyone in Tring has been so supportive."
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Revealed: The secrets of new pet product bestsellers
Winning a New Product Award at the UK’s No1 pet trade show can have a tremendous impact on the fortunes of a PATS exhibitor. Here six companies who triumphed in the New Products Awards at PATS Sandown in 2016 reveal what the accolade has done for their business...
Winning a New Product Award at the UK’s No1 pet trade show can have a tremendous impact on the fortunes of a PATS exhibitor. It can help turn a new launch into a bestselling item in pet stores around the country and clinch that all-important export deal.
One of the main reasons why the Award is held in such high esteem is the fact it is decided be a panel of independent retailers, who know what it takes for a product to fly on the shelves. Entries for the New Product Showcase and Awards at PATS Sandown, which takes place on March 21-22, are still flooding in as exhibitors get ready to showcase their latest launches to retailers and buyers from the UK and abroad. Here six companies who triumphed in the New Products Awards at PATS Sandown in 2016 reveal what the accolade has done for their business. 
Case Study No 1
Mr Johnson’s – Winner of Small Animal Product Award with Parsley & Fruit Rusk Niblets, PATS Sandown 2016
How did you react to winning a New Product Award at PATS Sandown?
We were delighted. It means so much to know that all the hard work of launching a product has been recognised by the trade. The comments from the panel regarding the products that won were very complimentary. Has the award helped your business?
PATS is a great platform to promote new products to the trade. Receiving the award is a real advantage because the press coverage increases awareness and demand for the products. How have you used the win to promote the product?
We advertised the award and winning products and the award to the trade in wholesalers catalogues, the trade press and on our website. The marketing activity as a result raised the profile of our company and products. From the press coverage we received many trade enquires. 
Case Study No 2
Pet Remedy – Winner of Pet Care Product Award with Natural De-Stress & Calming Atomiser, PATS Sandown 2016 How did you react to winning a New Product Award at PATS Sandown?
We were delighted as our product was pitched against many other excellent pet products. Has the award helped your business?
It has helped to raise brand profile and create greater awareness of our natural de-stress and calming products. How have you used the win to promote the product?
Since winning the award we have advertised and promoted the Pet Remedy brand in the UK’s pet trade publications. 
Case Study No 3
For All DogKind – Winner of Grooming Product Award with Shampoo range, PATS Sandown 2016 How did you react to winning a New Product Award at PATS Sandown?
We worked so hard to create DogKind and were delighted to be awarded Best Grooming Product. We felt honoured that our brand was recognised for its natural ingredients and excellent value for money. Has the award helped your business?
Since the award our brand has grown massively within the pet, vet and grooming market. Our products are now endorsed by vets, used by professionals and loved by both dogs and their owners. How have you used the win to promote the product?
We have told everyone about our award as we are very proud of it. We also mentioned it on our TV appearance on QVC, which lead to a huge increase in sales! 
Case Study No 4
Supa Ltd – Winner of Giftware Product Award with Garden Décor range, PATS Sandown 2016 How did you react to winning a New Product Award at PATS Sandown?
With a sense of pride that the panel of judges made up of distinguished members of the pet trade had the foresight to see the potential of this new and exciting Garden Décor range. It is always difficult launching a range of products that have not been seen before but the judges’ seal of approval and the resultant publicity generated by the award ceremony created considerable sales momentum. Has the award helped your business?
The publicity from the New Product Awards has raised the profile of Supa Ltd, to the stage where we are often now asked what new products are we bringing out next. How have you used the win to promote the product?
The goodwill and publicity has ensured many new listings and allowed us to strength our relationships with both new and existing customers.  Case Study No 5
Sky Pet Products – Winner of Bird Product Award with Quebec Rainforest Cage, PATS Sandown 2016 How did you react to winning a New Product Award at PATS Sandown?
We were delighted to have our products recognised by the industry. PATS is a great environment to see an award celebrated. Has the award helped your business?
We use the award in publications to increase sales, adding value to the products and ensuring our customers are assured of the best award-winning products in our sector. How have you used the win to promote the product?
The accolade has helped to ensure we are seen at the top of our sector with award winning products. How did you react to winning a New Product Award at PATS Sandown?
We were absolutely delighted to win two New Product Awards last year at PATS Sandown. 
Case Study No 6
KONG – Winner of Cat Product Award with Cat Botanicals and Dog Accessory Product Award with Durasoft, PATS Sandown 2016
How did you react to winning a New Product Award at PATS Sandown?
We were absolutely delighted to win two New Product Awards last year at PATS Sandown.
Has the award helped your business?
To receive the awards really helped to showcase and market the launch of the Cat Botanical and KONG Durasoft Ranges to a wide audience. There was a tremendous amount of interest in both products after the awards were announced. How have you used the win to promote your business?
KONG has gone from strength to strength over the past 40 years, and winning awards like these reinforces the strength of the brand. To register for free entry to the show and to view the full list of exhibitors visit www.patshow.co.uk Opening times
Tuesday 21st March: 9.30am-5.30pm
Wednesday 22nd March: 9.30am-4.30pm
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Over 4 million pets at risk of deadly conditions
PDSA urges owners to protect pets by neutering
New research from PDSA has revealed that 4.4 million pets are unneutered, leaving them in danger of life-threatening illnesses...
Above: Sukie nearly died after getting a womb infection.
New research from PDSA has revealed that 4.4 million pets are unneutered, leaving them in danger of life-threatening illnesses.
Vet charity PDSA today warned many much-loved family pets’ lives are at risk, as nearly 3 million dogs, 770,000 cats and 720,000 rabbits are unneutered, leaving them susceptible to various dangerous conditions such as womb infections and cancers.
To coincide with World Spay Day the charity’s vets are urging owners to get their pets neutered – a potentially life-saving, simple procedure that can help pets live longer, healthier lives.
The PDSA Animal Wellbeing (PAW) Report, produced in conjunction with YouGov, has revealed why pets aren’t being neutered. The main reason given by owners was ‘Haven’t thought about it’ (22 per cent), followed by ‘Don’t believe in it’ (16%) and ‘Not got round to it’ (14%).
PDSA Vet Rebecca Ashman, said: “Sadly, vet practices across the UK see the devastating consequences of leaving pets unneutered all too often. Many cancers can be prevented by neutering, as can horrendous life-threatening conditions such as womb infections.
“As well as avoiding unwanted litters, neutering can have many health benefits for your pet. It’s best not to delay – health problems in unneutered pets are more likely as they get older. We all love our pets, so it’s important to prevent potential problems arising when we can. I’d highly recommend owners speak to their vet to avoid future heartache.”
Pet neutering levels vary considerably across the UK, with the North East seeing the highest levels of unneutered pets – 1 in 4 pets (26%) – compared to 16 per cent of pets in the South East.
Regional variances of unneutered pets:
Myths and misconceptions may also be partly to blame for some owners choosing against neutering their pets, as Rebecca explains:
“As a vet, I’ve heard many reasons why people are reluctant to have their pets neutered, ranging from worrying it will emasculate their pets, to concern about denying a pet’s parental rights. The reality is that animals don’t experience emotions in the same way we do. There’s no evidence to suggest there is an emotional cost to animals when they don’t have a litter. If owners have concerns about their pet having an anaesthetic and surgery, their vet or vet nurse will be able to put their minds at rest.
“There is also a fear that neutering will change your pet’s personality. Again, this a common misconception: neutering can reduce testosterone-fuelled behaviours – such as aggression – but this is not the same as changing their nature, which is shaped by genetics and life experiences. If owners have any questions, I’d always recommend they speak to their vet, who can give them specific advice for their pet and address any concerns.”
For all pet owners, regardless of species, unplanned pregnancies can be stressful and expensive, especially if there are complications, according to PDSA. It can be very difficult to find loving new homes for any offspring. As a result, many pets end up in rehoming and rescue centres.
For more advice from PDSA vets about neutering, visit www.pdsa.org.uk/neutering
Pictured: Sukie nearly died after getting a womb infection.
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Pet firms warned to beware of over-ambitious staff
Pet companies are being warned to guard against over-ambitious staff who try to run before they can walk. The warning comes from recruitment expert Lynda Ward (pictured), who urges firms to allow employees to fulfil those roles that suit their skill set...
Pet companies are being warned to guard against over-ambitious staff who try to run before they can walk. The warning comes from recruitment expert Lynda Ward (pictured), who urges firms to allow employees to fulfil those roles that suit their skills set.
Lynda Ward, founder of Pet Trade Solutions, says there is an increasing trend for people trying to run before they can walk.
“There is a noticeable inclination for people to expect to leap up the management ladder with only a small amount of experience in their current role - for example Account Managers seeking National Sales Manager roles with only two years’ experience in area sales.
“Whilst it’s great that people have aspirations and we always need people with ambition they really need to prove themselves before expecting to manage others.
"Equally, not everyone is cut out for man management and because someone is for example successful at selling they may not necessarily be good at leading a team of salespeople since that needs a different skills set.
"Take a look around at PATS and you will see many long-serving people in the pet industry who have remained in the role they first undertook. They are well looked after by their employers, happy in their jobs and respected in the trade…sometimes doing what you do best pays off."
Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com
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Long Paws was started by Elan Mansur in 2011 as a UK based pet accessory distributor.
The company secured the sole distribution rights for a number of US and European based brands, and after a few years of working with these brands, the Long Paws team decided it was time for a change.
"We simply got tired of hearing phrases like it's good enough and even more tired of being told we were being too fussy." says Elan.
The Long Paws team felt they wanted to be able to offer higher quality to their customers, and be able to safely guarantee the products they sell. This led the company to designing their own range of products, at a quality level not often seen in the pet sector.
 Long Paws started developing their own product lines and focussing on developing the Long Paws brand both in the UK and internationally.
Over the past three years, Long Paws has added raincoats, collars, leads, harnesses, tags, and a tick remover, to its line of pet water bottles.
"We've stuck to our guns and maintained our focus of offering outdoor gear for active pets and their owner," adds Elan.
According to Elan, they will be keeping a few of the 3rd party brands in their stable of products, as they offer something different and unique to Long Paws wholesale collection. But where Long Paws has been really focussing is on expanding their brand through their distributor network. So far distribution has been primarily in Europe, but According to Elan, theyre expecting more news in the coming weeks.
While producing its product lines, Long Paws has been developing working relationships with their selected factories.
In addition to producing its own range, the company has managed to leverage off these relationships to develop custom products for a number of other companies who wanted to offer accessories to their customers.
And to keep things interesting, Long Paws has recently moved to new office premises.
"Our last office was getting a little small for our needs, and a move by the landlords to develop the property into apartments, forced our hand a little. But the move has been an excellent one and were looking forward to making more use of our new larger space," says Elan.
Long Paws new office is located at: Suite 5, 220 The Vale, London NW11 8SR.
Long Paws is currently on the lookout for distributors to help the company expand into new countries, and is interested in speaking to UK based sales agents who can help expand the reach. If you're interest you can contact Elan by email info@longpaws.co.uk
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Forthglade launches limited edition Spring Dinner for Dogs
For pet owners keen on spring cleaning their pet’s diet for improved health and happiness, Forthglade’s new limited edition spring meal could be just the answer. Produced in Devon using only the finest ingredients, Forthglade’s Complete Lamb with Spring Veg & Mint is 100% natural and also grain free...
For pet owners keen on spring cleaning their pet’s diet for improved health and happiness, Forthglade’s new limited edition spring meal could be just the answer. Produced in Devon using only the finest ingredients, Forthglade’s Complete Lamb with Spring Veg & Mint is 100% natural and also grain free.
Available to stock from early March, the recipe contains 75% lamb, gently steamed with delicious vegetables and mint.
Suitable for dogs aged from 1+ years, it’s packed with valuable nutrients, vitamins and minerals - ensuring a complete nutritionally balanced diet.
It is hypo-allergenic and grain free, also making it ideal for pets with sensitive tummies.
Forthglade’s no junk promise ensures all their meals are free from artificial colours, flavours or preservatives, and they never use fillers - just 100% wholesome goodness.
The limited edition Spring meal also contains linseed oil, chelated minerals, botanicals such as mint, parsley, nettle, kelp and yucca and glucosamine and chondroitin.
As a complete pet food it’s perfect fed on its own, however it can also be added to a quality mixer biscuit for pet owners who enjoy tailoring their dog’s diets, or even used as a tasty topper with dry food.
RRP £1.29 for a 395g tray. Also available in multicases.
For further information on Forthglade’s rage of natural pet foods contact the team on trade@forthglade.com or visit www.forthglade.com
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Group55 has launched its next generation range of Animology sprays and shampoos.
The new look packaging is bold and disruptive on shelf, whist remaining instantly recognisable as the award-winning Animology range.
Group55, the company behind the Animology brand, has also announced that it has taken advantage of the latest developments in chemistry to improve the formulation of every product within the range.
Group55’s Managing Director, Stephen Turner, commented: “A brand’s survival depends on its relevance within the market and this transformation better represents where the brand is today and its vision for the future.
"The launch marks the conclusion of two years R&D and consultancy and signifies our unwavering determination to deliver innovative products to our retail partners that they can sell in confidence.”
The re-branded Animology dog range is available now both online and in stores.
For more information, or to order visit www.animology.co.uk. Alternatively email sales@group55.co.uk.
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Lintbells expands support for pet retailers
The last year has seen marked expansion of the retail support team at Lintbells. Starting with just one person available to visit stores, the company now employs four, dedicated to the pet and equine trade channel and putting feet on the ground from Newcastle to Plymouth...
The last year has seen marked expansion of the retail support team at Lintbells. Starting with just one person available to visit stores, the company now employs four, dedicated to the pet and equine trade channel and putting feet on the ground from Newcastle to Plymouth.
The move is in marked contrast to many companies who have moved to only offering remote support. Lintbells Retail Channel Lead, UK & Ireland Sue Lewis says it’s all part of getting to know customers and working in partnership, “We value that one to one relationship we have with our customers. In many cases we’ve found we can be more constructive once we have got to know a retailer’s premises, their competitive environment and the type of customers they attract. It’s helped us identify new opportunities in store and to be more responsive to meeting retailers’ needs.”
Joe Goode, Managing Director of Superpet says the support they have received from Lintbells is second to none, “We have always found that Lintbells have a great range of natural products. We see many YuMOVE repeat sales from customers and they are so pleased seeing great improvements with their loved ones mobility. This really gives my staff confidence and satisfaction selling the Lintbells range of products.”
The Lintbells retail team is comprised of Terri-Ann, Retail Channel Lead, who covers the South East and Retail Business Development Executives, Emma, who is based in the South West, Helen, who looks after the North East and Zoe, who will be working with retailers in the North West. To request a visit or find out which team member covers your territory, contact Lintbells on 01462 514239 or call round to the Lintbells stand at PATS (H3).
Contact details below:
Pictured: The Lintbells team: (left to right) Terri-Anne, Emma, Zoe and Helen.
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Eukanuba fuels champions as principle sponsor of Crufts
March marks the world’s biggest and most popular dog show, Crufts, and as principle sponsor and the Kennel Club’s official partner in pet nutrition, Eukanuba will be feeding the champions hoping to win one of the prestigious awards...
March marks the world’s biggest and most popular dog show, Crufts, and as principle sponsor and the Kennel Club’s official partner in pet nutrition, Eukanuba will be feeding the champions hoping to win one of the prestigious awards.
On Sunday March 12, this year’s Eukanuba Friends For Life champion will be revealed following six weeks of public voting.
Eukanuba Friends For Life celebrates the lifetime of love we share with our pets. The competition recognises truly extraordinary dogs that have significant impact on their owner’s life – whether through assistance and service, or support and companionship.
Every story that is shared through Eukanuba Friends for Life shows how dogs make an extraordinary contribution to our lives and is a recognition platform to honour these heroes. Eukanuba will also welcome previous winners Rosie and Boo, and Amanda and Miracle to find out what they’ve been up to since winning the Friends for Life award in 2016 and 2015, respectively.
During the show, and as it continues to demonstrate its dedication to fuelling dogs to be the best they can be, Eukanuba will host RAF officers and their dogs to showcase the extraordinary work they do, and discuss the importance of keeping these dogs fit and healthy through premium nutrition and appropriate care.
In addition, breeders and dog owners will have the opportunity to speak with veterinary expert Kellie Ceccarelli about their pet’s nutritional needs while Nicki Keeler offers top tips on training focusing on different breeds and their development needs, and Jill Gibson shares her knowledge on large and giant breed dogs.
Lastly, Pets at Home Groom Room will be present to showcase how grooming is an essential part of caring for pets’ health and well-being and will provide grooming demonstrations and talks.
Annaliese Reekie, Managing Director of Eukanuba UK comments: “Crufts is an opportunity for us to celebrate the champions in our lives whether they are working dogs, assistant dogs, or family pets.
“At Eukanuba, we encourage owners to bring out the best in their dogs by providing them with premium nutrition to provide visible benefits with a lifelong impact. As pet lovers first and foremost, we understand the impact that dogs can make on our life, and as such, we believe that nutritional benefits that last a lifetime should be at the heart of nutrition, helping dogs to live a long, healthy and active life.”
As a leader in trusted, tailored nutrition since 1969, three recent Crufts’ champions have been fed Eukanuba’s premium nutrition which uses high quality chicken or lamb as its principle protein source providing visible benefits with a lifelong impact, from puppy through to senior years.
Eukanuba’s advanced nutrition offers 100% complete and balanced diet tailored to suit various breeds, life stages, and lifestyles for visible benefits that last a lifetime.
To give dogs a great start to life, Eukanuba Puppy has been developed together with vets and is recommended by top breeders. It’s packed with key minerals and up to 86% animal protein* for strong bones and healthy joints for the active lifestyle ahead of them. Eukanuba’s adult nutrition has a tailored balance of omega 6 and 3 to promote a shiny coat and nourished skin throughout their lifetime. And lastly, Eukanuba mature and senior helps to maintain strong teeth, healthy gums and fresh breath with the help of its unique 3D DentaDefense system.
During the show, Eukanuba is excited to unveil a new range which includes the very best of what science and nature have to offer whilst ensuring a high level of animal protein, in the form of naturally sourced lamb or salmon, of up to 81%.
To learn more about the importance of providing dogs with the right tailored nutrition and appropriate care for a long, healthy and vibrant life visit Hall 3 Stand 48.
Crufts takes place at Birmingham’s NEC from March 9-12. For more information and to buy tickets visit www.crufts.org.uk.
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 A beloved pet puppy who was facing a life of pain after suffering a mystery injury has made a remarkable recovery – and is now set to be honoured at the world’s biggest dog show.
Fergus, a larger than life Leonberger, was just a few weeks old when his owners noticed he was having difficulty walking and struggling to stand from a sit. He was refusing food and slept much more than a puppy should.
But after undergoing a course of specialist canine muscle therapy he is bouncing back and displaying all the usual behaviour of a puppy. And his remarkable turnaround is set to be celebrated at Crufts where he will be named ‘extraordinary dog of the year’ by the canine therapist who helped get him back on his feet.
Fergus will be presented with the title by Julia Robertson, founder of Galen Myotherapy, the unique hands-on muscle remedy used to treat him.
His owner Vanessa Leppard, from Crowborough, East Sussex, said: “I really do not know what we would have done if we had not found Galen Myotherapy and Julia. He could have been looking at a life of operations and pain, but she has given Fergus a great future.
“Julia has a special way with dogs and seemed to understand straight away what was causing him problems. She undoubtedly gave Fergus a new lease of life and having him named as Galen’s Extraordinary Dog of the Year award is just the icing on the cake.”
Fergus’ problems started when he was just eight weeks old – the cause for which remain a mystery to his owner and breeder.
He was finding it difficult to walk, struggled to stand from sitting so was bottom shuffling instead, and wanted to sleep all the time – only staying awake for 1-2 hours a day. He was also picky with his food.
Vanessa sought advice and was told his behaviour was probably normal for a growing puppy of his size, but her concerns only grew as his unusual character quirks continued, and after talking to Fergus’ breeder she got in touch with Julia.
Julia’s treatment, Galen Myotherapy, is derived in-part from massage and helps dogs suffering from musculoskeletal pain, arthritis and underlying issues. It was hoped a course of myotherapy would improve Fergus’ mobility and it went on to have instant results.
After just one session Vanessa noticed an improvement in his behaviour - he was able to stand more easily, walked happily and climbed on the furniture like any cheeky puppy.
Julia, a former veterinary nurse, said: “Fergus’ transformation from a slow-moving, fatigued bottom-shuffler to a bouncy puppy that’s full of energy has been incredible and wonderful to see.
“He has been a joy to work with and his remarkable turnaround made him first choice for Galen’s Extraordinary Dog Award.”
Fergus will be presented with his award at Galen’s stand at Crufts at 12pm on Saturday, March 11.
The Galen team will be in Hall 3 Stand 28A for the Crufts weekend, where they will be demonstrating myotherapy and discussing the domestic dangers our homes can present to dogs. For more information about Galen Myotherapy visit www.caninetherapy.co.uk
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Eden Holistic Pet Foods has chosen the world’s largest dog show as the platform to launch a brand new line of supplement products and unveil sleek new packaging.
The company will uncover digestive support, joint support and skin & coat supplements which complement its existing ranges of dried, semi moist and working dog food.
Established in 2012, Eden is an independent, family-owned company that prides itself on high quality, 100 per cent natural, ethically-sourced products.
Developed by co-owner and qualified nutritionist, Paul Conquest, the supplement products will be available in 300g and 1kg tubs. Bursting with a range of natural herbs and plants to maintain and improve health and vitality, including dandelion root, glucosamine and algae, the products have been formulated to give a dog everything they need to ‘be at their best’.
All products, which are made in Britain, are now available in Eden’s new packaging which features line-drawn animals and the ingredients proudly displayed on the front. The design reflects the naturalistic contents which boast the best quality meats, fruits and vegetables and is completely grain and gluten free.
Paul Conquest, managing director at Eden Holistic Pet Foods Ltd, said: “Crufts is the highlight of our events calendar and is the perfect platform to unveil our new product lines and packaging.
“The new look is a better reflection of the quality contents and shows the products in a much better light, so we’re really looking forward to seeing what people think about it.
“This will be our fourth year at Crufts and it’s always very successful, so we’ve packed plenty of samples to hand out during the show.”
Eden will be exhibiting within Hall 2, stand 73a.
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Pet Trade Xtra's Trevor and Karen Pfeiffer vowed to do The Great Garden Re-Leaf Day walk in full in 2017, so their Labradoodles Olly and Floyd thought they’d better join in to pull them towards the finish.
Olly and Floyd are brother Labradoodles who love walking and getting dirty so they are really looking forward to the 20-mile walk on March 17 from Scotsdales Garden Centre in Horningsea to Scotsdales Garden centre in Shelford Cambridge. It’s a shame they won’t be able to walk through Jesus College garden or The Cambridge Botanic Gardens, but there is a special route around the outside of the gardens that Karen and Trevor can run around the to make sure we don’t lose any time. We’re looking forward to meeting all the fellow walkers – both two-legged and four – and making lots of friends as we walk through Cambridge on March 17th. To sponsor Trevor, Karen, Olly and Floyd go to their Just Giving page: www.justgiving.com/fundraising/OllyandFloyd.
Here's a link to the Garden Re-Leaf Day 2017 Countdown e-mail newsletter: http://tgcmc.newsweaver.co.uk/gardenreleafday2107/1qwi8xn073m
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 Skinner’s new Life range - Puppy, Junior, Adult and Senior, with Sensitive available for those dogs needing a fully hypo allergenic option - is now available from all good wholesalers.
The range is perfectly balanced with super premium ingredients – including optimum levels of all nutrients and essential vitamins and minerals – to form a highly palatable diet for all stages of a dog’s life.
Skinner’s pride themselves on the fact that all their diets have been carefully formulated by expert nutritionists to provide the correct balance of protein, carbohydrate, vitamins and minerals required for all dogs throughout every stage of their life.
The range is available in 12.5kg (RRP from £24.99) and 2.5kg (RRP from £6.99) bag sizes. The 2.5kg bags are re-sealable, for added convenience and freshness.
For further information on this exciting range of new products from Skinner’s contact your Account Manager or Skinner’s direct on 01379 384247 Email: will@skinnerspetfoods.co.uk
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Leading supplement manufacturer, Hilton Herbs, has recently unveiled four responsive e-commerce trade-only websites for each of its key markets, the UK, USA, France, and Germany.
Existing Hilton Herbs retailers will benefit from extra discount when ordering online and the website is set up with a ‘quick-order’ page for speed and ease of use.
Retailers can also download product information, POS material and up-to-date price lists from the website.
The public website with its wealth of product info and a new ‘cost-per-day’ function is just a click away and retailers can easily click back to the trade website to place their order.
Retailers interested in stocking Hilton Herbs products can also apply to open an account via the website. All this from any kind of PC or mobile device!
Claire Peace, Retail Business Development manager for Hilton Herbs, says: “I’ve had my own shop so I know how time-starved most retailers are, and how useful it will be for them to be able to order whenever and wherever they want using a mobile device.”
For more information and details of introductory retailer offers contact Claire Peace on Freephone 0800 294 1105 or email tradesales@hiltonherbs.com
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Group55 have appointed Caroline Hill as their new Marketing Manager.
She joins the business from the FMCG sector where she managed the pan-European marketing activities for one of the most recognisable confectionery brands in the UK.Caroline has with a wealth of knowledge in international brand management and delivering ‘joined-up’ marketing programmes that engage with consumers and drive product demand. As well as putting Caroline’s marketing experience to great use, Group55 will also be taking advantage of her NPD skills to add further value to in-house brands, that include Animology and Strikeback, and the portfolios of the company’s ever growing private label customer base. Stephen Turner, Group55’s Managing Director, said: “That we have been able to recruit someone of the calibre of Caroline is a significant indication of how far Group55 have come and where the business is heading. I am delighted to welcome Caroline to our senior management team and look forward to working with, and learning from, her.” Of the appointment Caroline commented: “As a pet lover the opportunity to work with one of the most innovative and disruptive pet brands in the world was hugely appealing.
"The company is going through exponential growth with both in-house and private label offerings and I am excited to work with our domestic and international partners in building on the incredible success of a small company in Lancashire.”
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 Equestrian online platform Universal Horse Data has launched its much anticipated app allowing access to the network via mobile devices.
UHD is the first search engine of its kind fully devoted to the equestrian community and bringing everyone together. In one-click users will be able to access information on all things equine related, including the latest news about products, horses for sale, competitions as well as keep up to date with their favourite rider.
Lea Popely of UHD said: “The launch of the App is a landmark moment for Universal Horse Data as this is the integral part of providing users on the go access to the platform.
“Universal Horse Data is now at a very exciting stage in its development as more and more equestrian businesses and horse owners join us on this ground breaking journey.”
In its current format the app provides a facility to create an account and search the network, this will be developed further throughout the year to enable users to add content via their mobile devices.
Extra features will be released to optimise newsfeed and template posts, by adding additional options or settings available in the template, providing more flexibility to customise posts.
The mobile app is available on the Apple App and Google Play Store that host a version of iOS and Android devices respectively.
To have access to the global equestrian community from anywhere at any time download the free app today.
For further information visit www.universalhorsedata.com or email l.popely@universalhorsedata.com or jess.crofts@universalhorsedata.com
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Intention to combine Independent Vetcare and Evidensia
Independent Vetcare (IVC) and Evidensia announces intention to combine their businesses. The combination will create the undisputed leader of veterinary care in Europe with about 500 clinics across eight countries...
Independent Vetcare (IVC) and Evidensia announces intention to combine their businesses. The combination will create the undisputed leader of veterinary care in Europe with about 500 clinics across eight countries.
David Hillier, CEO of IVC, will become CEO of the combined group.
Founded in 2011, IVC is the fastest growing veterinary group in the UK with more than 315 clinics throughout the United Kingdom and a reputation for promoting clinical freedom and innovation among its practices.
IVC employs over 800 veterinarians and cover the entire range of services from first opinion to specialist referral clinics. In December 2016, EQT acquired IVC from Summit Partners.
Evidensia is a leading veterinary group in Northern Europe with more than 180 clinics and hospitals and over 1,200 veterinarians across the Nordic region and Central Europe.
Evidensia was established in 2012 in connection with the merger of some of the largest and most reputable veterinary clinics and hospitals in Sweden.
Since then, the company has grown rapidly organically and through a large number of add-on acquisitions. In October 2014, EQT acquired Evidensia from Valedo.
David Hillier, CEO of IVC says: “Our aim is to build the strongest and most respected veterinary group in Europe, founded on principles which are common to all of our practices.
"A passion for clinical care, a belief in teamwork, respect for the individual and entrepreneurship. The strong geographical presence of Evidensia in Northern Europe and of IVC in the United Kingdom is likewise complementary and will enable us to develop a dynamic network of leading clinical facilities which will benefit from our shared best practice and our improved purchasing power.”
Martin Tiveus, CEO of Evidensia says: “Having taken an active part in the IVC acquisition process,
"I am truly impressed with what David and his team has achieved so far. A merger between Evidensia and IVC will create the largest veterinary group in Europe and will benefit both pet owners, patients and our employees across Europe.
"I am proud of the team I have put together at Evidensia and I wish David and his new combined team all the best in shaping the future of veterinary care.”
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Pet Love has extended its Mighty Mutts range of chew proof dog toys to include a mint flavoured collection entitled ‘Mighty Mutts Mint’.
Made from a revolutionary material that comes with a three year ‘chew proof’ guarantee, the ‘Mighty Mutts Mint’ collection is suitable for all sizes of dog, and comprises; mini, ragger (rope) and standard products in both ball & bone shapes.
Each product without a ragger has a hollow centre making them ideal for filling with treats.
The ‘Mighty Mutts Mint’ collection comes in a vibrant green with packaging to match so is guaranteed to attract attention.
Recommended retail prices start at £4.99, and the collection is available to order now.
For more information visit www.interpet.co.uk/brands/petlove/
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Danetre Health, the sole UK distributor for Photizo, has unveiled its new ‘Photizo to the Rescue’ campaign that’s set to shine a light on animal rescue charities across the UK.
‘Photizo to the Rescue’ is an opportunity for everyone to nominate their favourite rescue charity or not-for-profit rescue to become Photizo’s ‘rescue of the month’ that will be donated one Photizo Vetcare.
As a handy pocket sized (non-invasive) treatment tool, Photizo Vetcare represents modern Phototherapy, which delivers a powerful combination of pulsating red and infra-red light in pre-programmed 30 seconds doses.
Proven to promote the natural healing process, Vets, Vet Nurses, Physiotherapists and healthcare professionals are embracing its potential across a host of conditions including musculoskeletal injuries, atopic skin conditions, and in wound management.
Extremely easy to use Photizo does not require any special ‘eye-wear’ unlike laser treatment products.
Danetre Health’s MD, Ruth Milner commented: “We’re very excited about our ‘Photizo to the Rescue’ campaign, we’re committed to helping animals in rescue and educating their volunteers about the healing benefits of this modern simple-to-use phototherapy.
"Photizo Vetcare works at a cellular level, it accelerates natural healing when used daily as part of an on-going rehabilitation programme.
"Phototherapy reduces inflammation and provides natural pain relief, which the animals respond to so well, often they instantly relax.
"It’s especially useful for all wound healing and to help manage common conditions like arthritis, joint dysplasia, spondylosis and atopic skin issues like flea or grass allergies.
"We’re sure that Photizo will be able to help rehabilitate animals in rescue helping them find their forever home.
"Anyone can nominate a Rescue, all we need is the name of the nominated Rescue organisation, a few details about their work and how they would benefit from having their own Photizo vetcare unit.”
Exhibiting at Crufts for the third time, Photizo will be shining its light on stand no: 50 in Hall 1, at Crufts, 9-12th March, NEC.
For more information contact: Ruth Milner, Danetre Health, tel: 01327 310909 or visit http://www.danetrehealthproducts.com/
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New brand ambassador appointed at CSJ
CSJ has welcomed Margaret Masterman on board as its brand ambassador to visit and advise stockists and dog owners about its comprehensive feed, herbs and treats ranges...
 CSJ has welcomed Margaret Masterman on board as its brand ambassador to visit and advise stockists and dog owners about its comprehensive feed, herbs and treats ranges.
Margaret is well known in trade, breeder and exhibitor circles and will be using her wealth of canine and pet industry knowledge and experience to help users and those selling CSJ to fully understand and appreciate the benefits of their products.
With a personal and professional life centred around her love of dogs and horses – their care, well-being and good animal husbandry - Margaret’s career in the pet industry has spanned 28 years of selling prestigious and market-leading dog food brands.
With hobbies including showing and judging dogs, Margaret has judged at international level and steered multiple dogs to their Championship title, including two Crufts Best of Breed winners in different breeds. Her judging career reaches a pinnacle this year when she judges Borzois at Crufts, which remains the biggest dog show in the world.
CSJ’s owner, Ceri Rundle says" “As a true dog person, Margaret is the perfect match for us and our ethos. Our company was founded on mine and my father’s need in the 1980’s for a high quality British made food that doesn’t cost the earth for our working Border Collies.
"We are all excited and Margaret is eager to be out and about meeting old and new friends very soon.”
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To celebrate its 20th Anniversary, Arden Grange is inviting independent stockists of their products to take part in a product display competition with the chance of winning £1,000 in holiday vouchers.
Retailers simply need to create a memorable Arden Grange-themed display either in their window or store, take a picture of it and send it to competitions@ardengrange.com by March 31 2017. There will be four lucky winners each winning £1000 each.
To request a 20th Anniversary point of sale pack email marketing@ardengrange.com
For full terms and conditions visit www.ardengrange.com
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Three heroic and devoted Scottish dogs were honoured by the UK’s leading veterinary charity for their bravery and devotion to duty.
At a special ceremony at the Scottish Parliament, Police Dog Ozzy became the latest recipient of the prestigious PDSA Gold Medal* – the animals’ equivalent of the George Cross – for disarming a man threatening to blow up a block of flats.
Police Dog Sweep and civilian dog Sabby were awarded the PDSA Order of Merit* – the animals’ OBE. PD Sweep’s award is in recognition of outstanding service as a detection dog, uncovering drugs, weapons, cash and poisons over an eight-year career. Sabby was honoured for her role within the NHS, supporting people with learning difficulties.
Commenting on the awards, PDSA Director General Jan McLoughlin said: “Between them, these three wonderful dogs have demonstrated extraordinary dedication, courage and character. They have excelled in different ways but each story demonstrates the huge contribution that animals make to our lives.”
Police Dog Ozzy
Police Dog Ozzy received the PDSA Gold Medal for his bravery and life-saving actions disarming an armed assailant threatening to blow up a block of flats.
Before his retirement, nine-year-old PD Ozzy worked for Police Scotland. In 2015, Ozzy and his handler Police Constable Brian Tennant, were called to an incident at a flat in Falkirk, where a man had assaulted two people at knifepoint. On arrival they discovered the man had severed a gas pipe and was threatening to blow up the building.
The occupants of the flats were evacuated, leaving PC Tennant and PD Ozzy able to enter the building. The armed assailant charged at them shouting threats, while attempting to ignite the gas with a lighter.
After warning the assailant PC Tennant released Ozzy, who tackled the man to the ground where he was disarmed and arrested.
PD Ozzy’s intervention prevented the man from harming himself and potentially others as well as causing extensive damage to the building.
Commenting on the award, PC Brian Tennant said: “Ozzy has been a loyal and exemplary police dog throughout his career. He has assisted with apprehending numerous criminals, saved lives and prevented countless injuries to members of the public and fellow police officers. Receiving the PDSA Gold Medal is a fitting end to his distinguished career, I am incredibly proud of him.”
Police Dog Sweep
Police Dog Sweep, a Working Cocker Spaniel, received his PDSA Order of Merit for outstanding devotion to duty while working as Detection Dog for Lothian and Borders Police and Police Scotland.
During a career spanning 2007 to 2015, 11-year-old PD Sweep was trained to detect drugs, firearms, cash and poison and worked alongside Police Constable Rhona Meikle.
In 2012, PD Sweep became the UK’s only Poison Detection Dog, after being trained to find Carbofuran, a deadly banned poison used to target birds of prey. He remained in this exclusive role until his retirement in 2015.
During his service PD Sweep completed around 100 successful searches, removing dangerous weapons, drugs and poisons from the streets of Scotland. He successfully located £512,000 worth of street drugs, £250,000 in cash, six shotguns, three handguns, a flare gun, two rifles, 3,500 shotgun cartridges and 1,000 rounds of ammunition.
PD Sweep’s unique skills and devotion to duty have undeniably made Scotland safer for civilians and wildlife.
Commenting on the award, PC Rhona Meikle said: “Sweep has made a huge contribution to the fight against violent and organised crime in Scotland. He has also helped protect Scottish wildlife through his poisons detection work. I’m so pleased he has been awarded the PDSA Order of Merit. I’ve always known he’s special and now so does everyone else!”
Sabby (Sabakka)
Thirteen-year-old Labrador Sabby (Sabakka) was awarded the PDSA Order of Merit in recognition of her role supporting people with learning difficulties.
Sabby retired in 2016 after a distinguished ten-year career working with the NHS Lanarkshire Learning Disability Occupational Therapy Service team. During that time she worked alongside Jacqueline Evans, an Occupational Therapy Assistant Practitioner, helping people with learning disabilities both in the community and the hospital.
Her warm and gentle nature helped her develop a special relationship with patients, allowing them to develop skills, make decisions and learn responsibilities. Opportunities that without Sabby’s involvement would have been unavailable to them.
Sabby has also worked alongside clinical psychologists supporting patients who suffer from extreme dog phobias. Her involvement has been recognised as a key factor in enabling these patients to become further integrated into their community.
Sabby’s work with the NHS Lanarkshire is an excellent example of the special relationship between human and animals.
Jacqueline Evans said: “After many years of devoted service, it is wonderful that Sabby’s skills and commitment to our patients have been recognised by PDSA. She is now enjoying her well-earned retirement and is greatly missed by all the patients and staff she has selflessly helped over the years.”
Pictured: PDSA Director General Jan McLoughlin with award-winning dogs and their handlers.
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