Hundreds of customers and special guests attended the grand opening of a much-anticipated pet store as PetPlace unveiled its revamped 25,000 sq ft Llangefni site at the weekend.

There was plenty for curious canines and their two-legged friends to enjoy including an obstacle course, face painting, free ice cream, special offers, micro-chipping clinics, brand discounts and a host of games and activities.

World-renowned animal psychologist Roger Mugford - who trained the late Queen’s corgis – held free behaviour sessions, and the RSPCA and independent businesses and suppliers were on hand to share information and showcase unique products, centred on health, wellbeing, and safety.

PetPlace owners Sion Pritchard and Paul Penketh thanked everyone who came along for being part of the special day, and for supporting a raffle in aid of the company’s chosen charity, Hope House Hospice.

“We were overwhelmed by the response, from the minute the doors opened we were busy all day, it was incredible,” said Paul.

“For us it was about giving the pets and their owners a unique experience, and not just for one day, this was a flavour of the innovative and exciting developments we have in the pipeline for Llangefni and our other stores in the years ahead.”

Sion added: “In addition to the retail side of things we will be launching a new play park and coffee bar for dogs at Llangefni in the summer.

“This is another step forward for PetPlace as we align our sites under the new brand, and we would like to thank everyone who came along to our open day and all of our loyal customers for your continued support.”

As well as Llangefni, the company has stores in Abergele, Ruthin, Mold, Gledrid (Oswestry) and a headquarters in Kinmel Bay.

Among the representatives from independent firms celebrating the opening on Saturday were Gill Thomas-Jones from sustainable health and beauty range Mountain Garden Botanics, based in New Brighton, Wrexham, and Jo Parr, owner of Merseyside-based The Dog Bowl Deli.

“We are a fun way of getting healthy treats into dogs, with a human twist as the treats are modelled on cakes, cookies, donuts and more while being completely natural, full of vegetables and fresh ingredients,” said Jo.

“We are already in the Abergele play park and look forward to being part of the new park here at Llangefni as we love working in partnership with PetPlace and congratulate them on today’s event.”

Gill added: “We have a long-standing relationship with PetPlace and are honoured to be here today at the revamped store.

“The team have always supported us as a local business and to be able to display our selection of handmade shampoos, soaps, deodorant bars, candles and other items – all palm oil, cruelty and plastic free – is huge for us. Well done to everyone here on a brilliant day and good luck for the future.”

Those words were reinforced by Roger, who says the PetPlace model should be followed by other retailers in the sector.

“The staff are friendly and approachable, the variety of stock is mind-boggling and all of it focused on the health and wellbeing of pets,” he said.

“I’ve said before that PetPlace is leading the world in supporting pets and their owners and this store has taken it to a whole new level.”

For more information on PetPlace, including the PetPlace Plus+ loyalty app, follow @petplaceUK on Facebook and Instagram or email sales@farmandpetplace.co.uk. The app is available on platforms including Google Play and The App Store.