Paleo Ridge, a UK producer of high-quality raw dog food, has established a new leadership team to drive business growth following a £2million investment from private equity firm Ashridge Capital earlier this year.

Will Green, who joined the business in 2020 following an extensive digital marketing career in the music, paper and real-estate industries, has been promoted to Director of Sales and Marketing. Will now runs an extended team of eight covering sales, marketing and customer services.

Meanwhile Chris Jones has been promoted to Director of Supply Chain, having joined the team in 2018. Chris comes from a fast-paced Supply Chain background which has enabled him to develop the skills required to lead the supply element of a new and rapidly expanding industry. 

Dainius Kinta has been promoted to Head of Operations, having previously held the role of Operations Manager.

Tyler Daly, CEO, was joined by Ton Christiaanse earlier in the year as Chairman who has driven significant growth with household name brands including Brakes and Unilever. At the same time, Graeme Banfield joined the team as Finance Director and David Sherratt, Founder and CEO of Ashridge Capital joined the business as Non-Executive Director.

The newly established executive leadership team comes amidst a raft of new hires and promotions to support the rapid growth of the business. The Paleo Ridge team has expanded by roughly 10% since the beginning of the year, with key hires in the supply chain, sales and marketing and business development functions, amongst others. 

“We’re delighted to have welcomed such talented and experienced additions in recent times – not only to our executive leadership team but across the entire business,” said Tyler Daly.

“It has been a big year for Paleo Ridge and expanding our team is a key part of our plans to continue driving growth. We’re also really pleased to see so many promotions within the business and additional new hires. Paleo Ridge is a family of hard workers who bring passion and expertise to everything they do. We’re glad to support our staff in their individual growth alongside that of the business.”

Ton Christiaanse added: “I am thrilled with the promotions of Chris and Will to the director positions following their outstanding performance at Paleo Ridge. We are at such an exciting stage, and I look forward to continuing to grow the business and its standing in the pet food market. It’s a pleasure to be working with an accomplished team with the expertise to maintain the fast-pace of growth and development that Paleo Ridge has displayed in recent years.”

Pictured, from left to right: Dainius Kinta, Tyler Daly, Will Green, Chris Jones, accompanied by Rudy the dog.