Multi-award winning pet care brand Animology has re-invented its range of concentrated shampoos for professional groomers, proving that the best things really do come in small packages.

Animology is already hugely popular with groomers, many of whom have used the brand’s 5 litre, 20:1 concentrate shampoos with great success for some time.

These are now being replaced by Animology’s new generation of 2.5 litre, 40:1 concentrate shampoos, in a move that halves the physical size of the products, but doubles the concentration level, providing just as much washing capacity as the more bulky 5 litre bottle, but with only half the weight and packaging.

There are ten such concentrated shampoos in Animology’s new 2.5 litre line up, along with a ready to use conditioner. In addition to being more economical, these new products are also cheaper, priced at just £20 per bottle, as compared to £25 for the previous 5 litre versions.

Group55’s Sales Director for Pet Care, Martin Breen, commented: “We are delighted to announce this re-launch of our professional shampoo range, which we feel delivers a number of great benefits to the groomer.

"Our 5 litre, 20:1 shampoos have been a popular choice with groomers for a number of years, but there are some obvious problems with that product format – they are big, heavy and cumbersome, both to ship and to store, as they obviously take up quite a bit of space.

"We wanted to upgrade our offering, and provide a product that does exactly the same job, but with greater economy. Our new 2.5 litre bottles do exactly that, and by halving the size of the product but doubling the concentration rate, the new bottle can provide just as many washes, but in a more convenient and easy to handle format. Not only that, but we’ve also been able to bring down the cost, which puts £5.00 back in the groomer’s pocket!

"All of our shampoos are produced right here in our very own factory in Lancashire, to the very highest standards, and are fully compliant with the latest CLP legislation, which is a very important consideration for a professional groomer.”

Animology’s new 2.5 litre range is available now via www.animology.co.uk, and from pet specialist wholesalers.