Pampering and health trends
With pet humanisation set to continue and sales of pet products and services which commercialise this trend set to rise,¹ owners are keen to treat their pets like a member of the family by investing in treats, pampering and health products. Retailers should take this opportunity to promote complete wellbeing for pets focusing not only on great quality food, but also grooming products to help achieve a healthy coat.

Retailers can capitalise on the growing pet health market by introducing customers to grooming and hygiene products, increasing basket size and overall customer spend.

FURminator has customised the deShedding range to provide a comprehensive assortment of grooming tools to ensure the entire grooming experience is comfortable and easy for your customer and their pet, no matter what size or breed. 

Entice your customers with guaranteed results

Regular use of the FURminator deShedding tool reduces the amount of shedding in pets and will improve the appearance of the animal’s coat, with 91% of dog owners confirming improved fur quality after 4 weeks.² The FURminator is guaranteed to reduce shedding better than usual brushes and combs and 98% of dog owners would recommend the FURminator³,so you can feel confident in recommending the product to your customers. The high-quality stainless steel edge can be used to quickly and effectively remove the undercoat and loose hair from the fur without cutting or damaging the skin or top coat.

For more information visit http://www.furminator.net/en. FURminator products are stocked in Pets at Home, Jollyes, CDS, The Range, Pets Corner.

¹Euromonitor International report: Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets
²Independent Market Research Studies (Home Use Test), 2012
³Independent Market Research Studies, 2012