The Nutriment Company (TNC), Europe’s leader in premium natural pet food, has announced its fourth acquisition of the year – BAF Petfood, the ‘first raw factory’ in Europe.

This marks the next step in TNC's rapid expansion in both Germany and across Europe and provides access to Fressnapf's extensive retail network of both own stores and franchisees. The acquisition also underlines TNC's ambitious growth targets and strengthens its leadership position in the natural premium pet food market further.

BAF Petfood is recognised as the 'first raw factory' in Germany and operates from a previous human food factory with over 9,000 square metres of production and storage space. The company specialises in the production of high-quality raw pet food in many formats such as blocks, sausages, nuggets and flakes and has established itself as a trusted supplier to many customers across Germany.

Through this acquisition, TNC will further expand its product range to include natural gently steamed sausages and Fresh frozen products, to meet the diverse needs of pet owners. In return, Fressnapf and its many franchisees will benefit from easier access to TNC's full brand portfolio, which covers all available formats and recipes for both dogs and cats.

Torsten Toeller, chairman, founder and majority owner of Fressnapf/Maxi Zoo, said: “Through this transaction, we offer our customers an even wider selection of high-quality products, ensuring that we continue to meet the diverse needs of pets and their owners. It strengthens our commitment to provide the best possible food for pets while supporting our franchisees with enhanced access to TNC's extensive range. Together with TNC, we want to consistently develop trends such as frozen raw and fresh cooked food.”

Anders Kristiansen, CEO of The Nutriment Company, added: ”Taking over BAF from Fressnapf is a landmark deal for TNC and shows the trust in our company from the most successful European pet specialty retailer. We now have capabilities to produce all different products and can thus truly offer a one-stop-shop offering to both Fressnapf and our many other valued customers on the continent.”

Julius Adrian, Managing Director Germany of The Nutriment Company: “The acquisition of BAF Petfood cements our leadership position in both Germany and across mainland Europe. While it is already our 4th acquisition in 2025, we still see many opportunities and will continue growing both organically and through further acquisitions across Europe.”