Clydach Farm has introduced Mindful Years, a daily supplement formulated to support cognitive health in senior dogs. Developed by founder Callum Griffiths, the product adds a dedicated brain-health formula to the Welsh brand’s pet nutrition range.

Mindful Years combines Magtein magnesium L-threonate, used under licence from US ingredient company ThreoTech, with Synaptelyn, a proprietary blend from Clinigol Veterinary Science, alongside phosphatidylserine, algae-derived DHA, L- carnitine and alpha-lipoic acid.

Magtein is the patented form of magnesium developed to raise magnesium levels in the brain, and is well established in human brain-health supplements; Clydach Farm is the first pet nutrition brand in Europe to license the ingredient.

The powder is sprinkled over a dog’s existing wet or dry food once a day, with feeding quantities based on body weight. It comes in a 250g tin, RRP £59.99 in the UK and $79.99 in the US.

Callum Griffiths, founder of Clydach Farm, said: “Brain health has become a bigger part of how we care for older dogs, and for me it’s personal; I’ve seen cognitive decline up close in my own family, and it changed how I think about ageing. The formulation took a long time to get right, but it also had to be simple: Mindful Years goes onto the food the dog already eats, so it just becomes part of the routine.”

Mindful Years is now available to independent pet retailers and distributors. A 250g tin lasts around four weeks for a medium dog and up to twelve weeks for a toy breed, and every tin carries a 60-day money-back guarantee. The launch is supported by a consumer campaign, an online cognitive-health check for owners and a veterinary information pack.

Trade enquiries: hello@clydachfarm.co.uk.