In This Issue
Supplier and retailer partner to champion British makers
The Innocent Hound unveils colourful new packaging
Burgess Excel gets set to strengthen global presence
Get your own copy of Pet Trade Xtra
Swedish AI pet health company launches in UK
Nestlé Purina PetCare invests in new integrated pet food plant in Italy 
New Aero-Tug gets recommended status following independent trial
Bira calls for wider high street support
Marleybones announces its largest retail expansion
Purr & Meow brings ‘All Breeds & Needs’ philosophy to cats with major rebrand 
Nominations open for Rescue Pet Awards
Former nurse publishes 'anxious dogs' guide
Jollyes Pets launches its own label pet nutrition food
Made in Britain: Why local manufacturing still matters in the pet industry
Bamboodles launches new FSDU in-store display stand and two new toys to the range
Entries now open for the PATS 2026 New Product Showcase & Awards
Pet Remedy boss races e-bike through London to make King's Award ceremony
Assisi Pet Care acquires Forthglade from IK Partners
Independent pet stores rewarded for going the extra mile
PIF opens up US opportunities for UK pet businesses
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Marleybones announces its largest retail expansion

Marleybones has announced its largest retail expansion to date with a nationwide launch at Pets at Home.

 

Beginning 29 June, Marleybones' complete Pantry Fresh meal range will be available online and in approximately 430 Pets at Home stores across the UK, significantly expanding access to its Pantry Fresh recipes for pet parents nationwide.

 

The milestone marks the next chapter in Marleybones' mission to make fresh, nutritious feeding simpler and more accessible. Combining gently cooked, shelf-stable meals made with high-quality ingredients, Marleybones offers the nutritional benefits of fresh food with the convenience of pantry storage—no freezer, defrosting or subscription required.

 

Pets at Home will become the first retailer to stock Marleybones' full Pantry Fresh meal range, including single meals, 12-pack cases and the new Variety Pack, giving customers the broadest Marleybones offering available in retail.

 

The launch includes nine SKUs across Marleybones' bestselling recipes:

  • Chicken, Lamb, Beef and Salmon 390g meals
  • 12-pack cases of Chicken, Beef and Lamb
  • 12-pack Variety Pack
  • 4-pack Variety Pack

"From day one, our mission has been to make better nutrition easier for more dogs and the people who love them," said Josephine Rode Bager, Co-Founder of Marleybones. "Launching nationally with Pets at Home is an incredibly exciting milestone because it brings Pantry Fresh nutrition within reach of families across the UK. We're proud to partner with a retailer that shares our commitment to helping pets live happier, healthier lives."

 

Co-Founder Mikala Alexandra Wilson Skov added: "We created Marleybones because we believed fresh feeding shouldn't be complicated. Today's pet parents want food they can feel good about feeding every day, but they also need convenience that fits into real life. Seeing our full Pantry Fresh® range on shelves nationwide is a huge moment for our team and an exciting step towards making better everyday nutrition accessible to many more dogs."

 

Dani Lowry, Head of Category at Pets at Home, said: "We're always looking to bring innovative, high-quality products to our customers, and Marleybones is a fantastic addition to our dog food range. As more pet owners seek convenient ways to feed their dogs nutritious food, we're pleased to be working with a growing brand that is helping to meet that demand. The nationwide launch of Marleybones' range expands the choice available to our customers and supports our commitment to helping pet owners provide the very best care for their pets."

 

The launch builds on a strong start to 2026 for Marleybones as the company continues to expand distribution and introduce more dogs across the UK to a fresh approach to everyday nutrition.

 

The Marleybones Pantry Fresh range is available from 29 June 2026 in Pets at Home stores nationwide and online.

Facebook Twitter LinkedIn