Pedigree Wholesale has announced a major price drops on over 500 of its most popular products so far this year. 

By closely monitoring market trends and competitor pricing, Pedigree Wholesale has invested in lowering prices to better support independent pet retailers. With savings on trade prices, RRPs, or both, these reductions are designed to help retailers boost margins and stay competitive, as Pedigree Wholesale continues to support them in maximising profits.

Pedigree Wholesale is committed to helping you grow your business by regularly reviewing prices to bring you great products at the best value. Stock up your shelves with over 500 of the industry's top-quality products and take advantage of these unbeatable prices!

Don't miss out, visit the website here to shop the savings now: https://petproducts.co.uk/offers/price-drop-reductions/  or contact your Pedigree Wholesale Representative for more information.

Will Young, a lifelong champion for rescue dogs and rescue dog owner himself, has joined Miraculous Meals — the dog food brand which donates 50% of all profits to UK dog rescue centres — as co-founder to help tackle the UK dog rescue crisis. 

The UK is facing a severe and growing rescue crisis that few are talking about. A perfect storm of post-lockdown overbreeding, rising living costs, and plummeting adoption rates has left rescue centres at capacity and struggling to cope with the number of dogs in need. 

According to the RSPCA the number of dogs needing help now far exceeds the space available. The charity recorded 48,814 neglect reports in 2024, a 25% year-on-year rise, and has seen adoption rates fall by nearly a third since 2019.* 

Behind these numbers is a darker reality. Under UK law, unclaimed stray dogs can be euthanised after just seven days. With shelters full and no official records kept, many fear a hidden crisis — with huge numbers of healthy, adoptable dogs quietly being put down in council pounds each year. 

Miraculous Meals offers a new way to help — with 50% of profits donated to rescue centres like Birmingham Dogs Home, Hope Rescue and many more, every meal helps give dogs in need across the UK the second chance at life they deserve. 

Will’s voice helps spotlight a crisis too often overlooked and his role as Co-Founder ensures the brand's impact grows even further, reaching more dog owners and funding more life-saving rescue work across the UK. 

The announcement of Will’s new position at Miraculous Meals coincides with National Dog Rescue Day. To mark the occasion, he’s calling on dog owners to join him and make their everyday purchases make a real difference for dogs in need. 

Will Young explains the reason behind the announcement: “Rescuing my own dog made me realise how urgent this crisis really is. So many people want to do more to help, but don’t know where to start. That’s why Miraculous Meals is so special. With 50% of profits going to rescue centres, we’re giving people a simple way to make a real difference.” 

Will joins Miraculous Meals’ existing Co-Founders, Ed Pellew and Matt Judkins, on their mission to solve the UK’s dog rescue crisis.  

Ed Pellew and Matt Judkins, Miraculous Meals’ Co-Founders, added: “Will has been a passionate voice for rescue dogs for years, so having him join as Co-Founder feels like the perfect match. With Will by our side, we can reach more people, support more rescue centres, and help ensure every adoptable dog gets the second chance at life they deserve.”  

Miraculous Meals launched 18 months ago and has already made over £50,000 of donations to dog rescue centres, and with Will Young’s support the brand aims to donate £4 million over the next 5 years to help tackle the dog rescue crisis in the UK.  

Vanessa Wadden, CEO at Hope Rescue, commented: ““The system is overwhelmed. Rescue centres are beyond capacity, and the number of dogs needing help keeps rising, leaving teams to make impossible choices no one should have to face. That’s why we’re so grateful for the support of Miraculous Meals. And now, with Will Young joining as Co-Founder, they’re not just backing rescue work, they’re helping bring national attention to a crisis that’s too often ignored.” 

To find out more about Miraculous Meals, visit www.miraculousmeals.co.uk  

Premium UK raw dog food brand Benyfit Natural has announced a shift in strategy in a bid to strengthen its direct relationships with independent retailers. As part of the move, the brand has ended its partnership with Pedigree Wholesale. 

Founded in 2014, Benyfit Natural has grown from a small operation to a leading name in the raw pet food industry. The company prides itself on producing 100% natural, premium nutrition for dogs, with human-grade meat and ethically sourced ingredients, with a focus and commitment on sustainability across the entire supply chain. Benyfit Natural has become a trusted brand among pet owners and retailers alike.

As part of this shift in strategy, Benyfit Natural is focusing on strengthening its direct relationships with independent retailers, offering a more personalised service and streamlined supply chain. 

The decision to end the partnership with Pedigree Wholesale allows Benyfit Natural to have greater control over its distribution, customer interactions and overall service.

To support its independent retail partners, Benyfit Natural is introducing several new trade initiatives alongside this announcement:

• Free Trade Delivery: All independent trade partners will now receive free delivery from 12th May 2025
• Discounts for New and Existing Retailers: New trade customers can take advantage of first order discounts. Existing trade partners can save on May orders by opting into their Bank Holiday trade promotion, with further volume & range promotions launching in Summer 2025.
• In-Store Support: Benyfit Natural launch new point-of-sale materials, digital assets, product training guides, raw food training guides, freezer deals & re-wrapping service.
• Dedicated Customer Service: A dedicated support team will be available to support new partners with training, product guidance and customer service.
• A Refreshed Brand Identity: Benyfit Natural has launched a refresh of their brand & packaging for the first time in almost a decade, to improve visibility in store and provide clarity on brand positioning.

Greg Van Praagh, Head of UK & Europe at Benyfit Natural, said: “We are hugely grateful to the team at Pedigree Wholesale for the support we’ve had over the years, and we’re excited for this next step for our business. We’ve taken on feedback and recognise the importance of product availability and customer service to business owners in the pet industry. We are confident that this change alongside new initiatives to support trade will allow us to better service our customers, manage our distribution network and allow more dogs to enjoy for Benyfit Natural.”

Benyfit Natural remains committed to delivering high-quality products that meet the nutritional needs of dogs. The company continues to prioritise quality & sustainability, using recyclable packaging made from Prevented Ocean Plastics, and sourcing British ingredients responsibly. By focusing on direct relationships with independent retailers, Benyfit Natural aims to foster a community of partners who share its values and dedication to quality & nutrition.

Following its successful launch in 2024, the Aquatics Zone at PATS – The Pet & Aquatics Trade Show – is set to be bigger and better than ever as the exhibition moves to its new home in Hall 1 of the NEC Birmingham in September 2025.

PATS will run over three days from Sunday 28th to Tuesday 30th September, and will bring together over 400 brands and the leading names in pet, aquatic, watergardening and reptile suppliers.

Top UK and international suppliers already confirmed to exhibit in the Aquatics Zone include: ALF, Anglo Aquatic Plant, Aquadip, Aquafleur/Colombo/Superfish, Aqualogy, Aquatlantis, Bermuda/Certikin, Cloverleaf, Gioia Shrimp, J&K Aquatics, Monkfield Reptile, Norwood Aquarium, NT Labs, okpet.co.uk/Fish Systems, Peregrine Livefoods, PondXpert, sera Group, Tropica Aquarium Plants, Velda and Zoo Med Laboratories.

German business sera Group, a manufacturer of innovative and high-quality products for aquariums, garden ponds, and terrariums, is one of the latest suppliers to join the ever-growing list of Aquatics Zone exhibitors.

The company will use PATS 2025 as a platform to exhibit its vast product ranges, including the Blagdon and Aquagarden brands it acquired from Interpet recently.

Jorge Rivas, sera’s sales manager for Europe, said: “We are thrilled to participate in this year’s PATS – especially as it marks our first joint appearance in the UK following the exciting merger of sera and Interpet. 

“This union brings together sera’s long-standing expertise in high-quality food, treatments, and filter media with Interpet’s strengths in pond and aquarium technology and conditioners.

“This new chapter combines decades of expertise, passion, and innovation in fish care. We are looking forward to meeting our partners and customers, showcasing the strength of our newly founded group, and shaping the future of the industry together. See you at PATS!”

As well as being a clearly defined area within PATS, the Aquatics Zone will again have its own dedicated New Product Showcase and Awards, which will be judged by industry experts and retailers under the following three categories:

• Indoor
• Outdoor
• Reptile

With a dynamic mix of new product launches, networking opportunities, and business development potential, PATS 2025 continues to be the must-attend event for the pet, aquatics, watergardening and reptile sectors.

Companies wishing to book stands in the Aquatics Zone should call the PATS office on +44 (0)1892 862848 or visit the website www.patshow.co.uk

Cotswold RAW has officially achieved approval under UK Pet Food’s Raw Standard Scheme, the industry leading standard for raw pet food safety and quality in the UK.

Director Chris Brierley said: “This achievement is a testament to our commitment to providing the very best for our customers. Paired with our incredible 97% rating on All About Dog Food, you can be confident that you’re feeding the very best!

“We go the extra mile above legal requirements for every meal we manufacture, showing our commitment to quality, and product safety. The scheme was developed by UK Pet Food and KIWA, who are well known in the agri-food sector, alongside the government regulatory bodies, DEFRA and the FSA.

“The UK Pet Food Raw Standard encompasses all aspects of hygiene and feed safety. It applies to the entire process from the selection of raw materials all the way to the finished goods. From farm to bowl, we’re dedicated to delivering fresh, natural meals that help your dogs and cats thrive.”

UK Pet Food (previously the PFMA) is an association for pet food manufacturers and the wider industry, who work to advance pet food quality and safety. They work to raise nutritional standards and provide educational resources to advance pet health and wellbeing.

For more information on this standard, click the stamp above.

Ruffingtons, the handcrafted artisan baked dog treats brand owned by Fold Hill Foods, has announced that TV presenter, pet parent, and BBC Radio 2 DJ, Scott Mills, has officially joined the company as its brand ambassador.

With an illustrious broadcasting career spanning over 30 years, Scott has entertained millions with his wit and warmth on both radio and television. Most recently hosting Eurovision along with Rylan Clark. But what truly sets Scott apart is his dedication as a dog parent, especially to his beloved companion Teddy, a four-year-old Cavapoo.

This genuine love for dogs makes Scott the ideal partner to represent Ruffingtons – a brand committed to celebrating the joy and bond shared between pets and their owners. For when words aren’t enough.

Scott Mills said: “What Ruffingtons offers is something unique. In a world where people are liking to celebrate their dogs much more, they’ve filled a real gap in the market. Teddy loves their Dog Eclairs!

“Teddy is funny, affectionate, and could almost be human. He rolls on carpets, loves cuddles, and sometimes barks at the TV – though that’s improving. When me and Sam were on Race Across the World, he became oddly fascinated by that, perhaps because he could recognise our voices.

“With my job, I go from early mornings, to interviewing some of the biggest celebrities in the world, and it can be quite overwhelming. But coming home to Teddy for normal evenings is grounding and it’s calming and reassuring to know he will be there.”

In February, Scott joined a star-studded lineup of celebrities, media, and influencers at Ruffingtons’ London launch party. Guests enjoyed an afternoon tea for dogs while learning firsthand from Ruffingtons parent company Fold Hill about the inspiration behind Ruffingtons and our dedication to crafting exceptional dog treats.

As a Ruffingtons brand ambassador, Scott will also be showcasing Ruffingtons to his nearly 500,000 social media followers throughout the year.

Cassandra Brennan, Marketing Manager for Ruffingtons, commented: “Having Scott Mills on board is a fantastic milestone for Ruffingtons so early in our launch. His passion for pets and his genuine connection with dog owners everywhere perfectly reflects what our brand stands for.

“At Ruffingtons, we pride ourselves on creating treats made with the finest ingredients, crafted with care to bring joy in every bite. Together with Scott, we hope to inspire more pet parents to spoil their furry friends with the love and indulgence they deserve.”

The Ruffingtons team warmly welcomes Scott Mills to the family and looks forward to a wonderful partnership ahead.

You can find out more about Ruffingtons at: https://ruffingtons.co.uk/.

Vital Pet Group has secured exclusive UK distribution rights to BARK, the US-based dog toy brand known for its bold designs and playful spirit. This strategic partnership will introduce BARK’s imaginative and bestselling toy range to UK pet retailers, expanding choice in a category seeing rapid growth in innovation and demand.

BARK, founded in 2012, has built a passionate following in the US for its storytelling-led toy collections that delight both dogs and their owners. Through this collaboration, Vital will offer a curated selection of BARK’s fan favourites — including seasonal exclusives and limited-edition lines — from May 2025.

BARK is listed on the New York Stock Exchange and is the number one direct-to-consumer (DTC) pet brand in the United States. With over 10,000 unique toy designs developed since its founding by their team of in-house designers, BARK has established a legacy of creative excellence and dog-first innovation.

“We’ve long admired BARK’s ability to blend clever design with a deep love for dogs,” said Peter Brame, Group Trading Director at Vital Pet Group. “Their proven success in the US and their commitment to quality and creativity make them the perfect fit for Vital as we continue to bring distinctive, high-performing products to UK retailers.”

With four decades of wholesale experience and a reputation for supporting independent businesses, Vital Pet Group is committed to helping retailers stay ahead of trends and consumer expectations. The addition of BARK to its growing portfolio reflects a broader mission: to champion exciting, purposeful innovation in the pet industry.

Matt Gourdin, VP of International at BARK, said: "Vital Pet Group has a tail-wagging reputation for quality, trust, and proper pet know-how—making them the paw-fect partner as we fetch new opportunities across the UK. We’re beyond excited to unleash a little BARK magic for British pups everywhere, thanks to Vital’s top-tier network."

Pedigree Wholesale has launched a new mobile app, designed to make ordering easier, faster, and more convenient for customers.

With access to over 7,500 products across dog, cat, small animal, bird, aquatic, and reptile supplies, customers can discover, scan, and order everything they need - all within one powerful app.

With Live Sync and Real-Time updates, customers can seamlessly order across all their devices while accessing the latest deals and product launches. The app also includes an instant barcode scanner, allowing customers to build orders quickly, whether connected to the internet or offline. Customers can also access their Order History to track and repeat previous orders with ease. The Regular Buys Tool makes quickly reordering their favourites easy, and also features best sellers and newly launched items. Plus, customers will now be the first to know about new products and exclusive promotional offers by allowing push notifications.

The Pedigree Wholesale Mobile App has been developed to provide their valued customers the most efficient ordering experience. Plus, customers who download and log in to the app can claim an exclusive first-time user offer - available for a limited time only. 

The Pedigree Wholesale App is available to download now on the Apple App Store and Google Play Store, and more information can be found by visiting the Pedigree Wholesale website here: https://petproducts.co.uk/app

A leading ethical dog training platform has announced a new partnership with a natural pet supplements brand, in a move set to benefit dogs and their guardians across the UK.

Canine Principles, a respected online learning hub for pet professionals and dog owners, has joined forces with Nature’s Pet, a trusted name in natural canine health supplements created by the family-run firm Nature’s Zest.

The partnership will see the two organisations collaborate on product development — with Canine Principles providing expert input and approval, as well as offering exclusive discounts to the platform’s learners, making trusted supplements like Mellow Pet more accessible.

Jo Middleton, founder of Canine Principles, said: “At Canine Principles, we’re all about understanding dogs on a deeper level, beyond behaviour, into the emotional experiences behind it. 

“Nature’s Pet shares our values. Their products are about supporting dogs in a kind, thoughtful way, which aligns perfectly with what we teach. We’re thrilled to be working with them.”

Canine Principles has earned a reputation for creating high-quality, evidence-based courses on everything from welcoming rescue dogs and helping them settle in emotionally, to understanding complex behaviours like reactivity. Their ethos is rooted in empathy, not punishment, a philosophy that resonates with many pet parents and professionals seeking kinder approaches.

Jason Layton, founder of Nature’s Pet, said the partnership would ensure even greater value and reassurance for their customers.

“We started Nature’s Pet to create supplements that genuinely help dogs live better lives, using natural ingredients and backed by expertise. 

"Partnering with Canine Principles means we can take that commitment to the next level, working directly with professionals who know dogs inside and out. It’s an exciting step forward.”

Nature’s Pet, which was developed under the umbrella of Nature’s Zest, already has a loyal customer base thanks to its transparent, results-focused approach.

The company’s popular calming blend, Mellow Pet, is especially praised by owners for its gentle effectiveness.

With the backing of Canine Principles’ training team,  Nature's Pet can now offer even more tailored support, all rooted in compassion, education, and natural care.

This latest collaboration is likely to be welcomed by those in the animal welfare and pet care sectors who are calling for higher standards and greater transparency in both training and supplements.

The Search and Rescue Dog Association (SARDA) has teamed up with MSD Animal Health to provide Scotland’s heroic search and rescue dogs with year-round flea and tick protection as millions are estimated to flock to the Scottish Highlands this year.  

With over 2.29 million overnight visits to the Scottish Highlands in 2023 and 38% of Scotland’s 109 million tourists seeking to connect with nature*, ensuring the safety of visitors flooding to the beautiful Scottish outdoors is more important than ever.

Scotland’s search and rescue dogs play a vital role in protecting those exploring the region’s rugged landscapes, but they themselves face risks — including increased exposure to disease-carrying parasites like fleas and ticks.

To safeguard these heroic dogs, SARDA has partnered with MSD Animal Health, to provide year-round flea and tick prevention. By protecting the dogs, they in turn can continue protecting the millions of people who rely on them in emergencies.  

This partnership will ensure that SARDA’s dogs remain healthy, resilient, and ready to respond whenever they are needed most. 

“Our search and rescue dogs work tirelessly in challenging environments to help find those in need - but to do this important job, they need to stay healthy and protected,” shares Mark Chadwick, from SARDA. 

“Fleas and ticks pose a real risk to our dogs, and we tend to see an increase in cases throughout the warmer months. Year-round prevention is essential, and thanks to this generous donation from MSD Animal Health, we can ensure our dogs remain fit for duty and ready to save lives whenever they’re needed.” 

Sian Stockford, a veterinary surgeon and technical lead at MSD Animal Health, states why working with your vet is important when choosing parasite protection.

“Flea and tick protection can be prescribed by a vet in the form of 1 or 3 monthly chewable tablets or spot-on’s, or a 1 yearly injection. Working closely with your vet to identify the right protection for you and your pets’ lifestyle needs is important to ensure you stay disease free.”

Every day, search and rescue teams risk their lives to locate missing individuals across Scotland’s toughest terrains. In fact, over the past four years, SARDA has conducted more than 150 searches, spending over 3,300 hours in the field. 

These missions are only possible with the support of highly trained rescue dogs — who are at risk of contracting serious illnesses such as babesiosis and Lyme disease without sufficient parasite protection. 

SARDA and MSD Animal Health are committed to protecting the health and wellbeing of Scotland’s search and rescue dogs. By providing consistent, year-round flea and tick prevention, these lifesaving animals can continue their vital work without the risk of contracting preventable diseases. 

For more information on flea and tick prevention and how to protect your pet, visit: https://uk.mypet.com/vaccinate/   

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A popular Pets at Home store looks set to close due to plans to redevelop a retail park into new offices and laboratories, according to the Oxford Mail.

The pet store is located at Botley Road Retail Park, Oxford, where a number of retailers have already shut up shop.

British Land applied to Oxford City Council last year for a swathe of new offices and laboratories on the site of the retail park west of the city.

A Pets at Home spokesperson told the Oxford Mail: "We are aware of the plans to redevelop Botley Road.

"As things stand, timings around the redevelopment plans are still under review.

"Until we have more detail we remain committed to serving pet owners in the local community, at both the Botley Road and at our Cowley Pet Care Centre nearby.'"

The full Oxford Mail report can be viewed by clicking here

Inspired Pet Nutrition has appointed Kate Jennings‑Brown as its Group Sales Director.

Kate said: "I'm delighted to have joined Inspired Pet Nutrition as Group Sales Director. During my 20 years in FMCG (Fast-Moving Consumer Goods) I've worked across healthcare, household, confectionary and Cosmetics – but never pet.

“It is an incredibly exciting time for the business following the acquisition of Butchers late last year and the strong growth trajectory of the IPN brands. I'm really looking forward to developing our talent and customer relationships to take the business to new heights."

Following a successful debut at the event in 2024, trade association PetQuip will be hosting a UK group at this year’s event, taking place from 29 to 31 October in Bangkok.

British pet products are highly regarded in South East Asia, particularly in more affluent markets and among pet owners seeking high-quality, health-focused, and premium products.

Pet Fair South East Asia originated four years ago as a virtual event and has grown into an industry experience platform. In 2024 the event hosted over 400 exhibitors from 32 countries and 10,000 trade visitors from more than 80 countries.

Pet Fair South East Asia promises a dynamic and welcoming environment for the UK group, with a central, prime location along the main aisle. 

Emma Brazier, Event Manager for PetQuip, commented: “Pet Fair South East Asia offers British companies a valuable opportunity to gain access to a rapidly expanding and diverse market. With growing demand for premium pet products and a strong appreciation of quality, this event provides a platform to showcase products, forge partnerships, and gather insights that will help expand a British brand’s presence in South East Asia. The fair serves as an ideal launch pad for entering or growing within this increasingly lucrative market.”

PetQuip is offering pre-show and on-site support, with fully designed stands, ready for companies to simply turn up and display their products. 

Additionally, a series of scheduled press releases and a preview will promote the British group to key buyers and international media. 

In 2024, the British group, organised by PetQuip, made an incredibly successful debut, with five exhibitors: Scruffs, James & Steel, Pets Choice, Huntland Pet Food and Animology.

Chris Keightley from Pets Choice reflected: “The reception we received for our products at Pet Fair South East Asia far exceeded our expectations. It was clear that South East Asia values the innovation and quality that come with British products and we received a warm welcome. We have already seen strong demand for our range across several countries as a direct result of our participation."

For more information on participating, contact emma@petquip.com

OATA has welcomed its new Finance and Office Manager Dawn Jones, who will take over from Ray Valovec when he leaves in June.

Dawn joins from Goodings Accountants where she was Personal Tax Manager and Client Manager for a number of years. She brings her excellent accounting and administration skills to OATA’s Westbury office, where she will be the first point of contact for anyone getting in touch with the trade body. In her spare time, she volunteers at a local horse sanctuary and enjoys horseriding.

Dawn said: “I’ve very pleased to be joining the team and am really looking forward to the variety the job promises.”

Ray retires from OATA after 25 years keeping the Wiltshire-based office running smoothly and efficiently, having joined the team in March 2000. He’s been a mainstay in the organisation, keeping a beady eye on financial matters and has been the first port of call for OATA members. During his time at OATA he has organised and run OATA conferences and acted as Director of the AQUA trade show during its first 10 years of operation.

Chief Executive Dominic Whitmee said: “We are certainly going to miss Ray who has been the backbone of our office for many years. We wish him well in his retirement – he’s certainly earned it! And we are very happy to have Dawn join us. She is now benefiting from a six-week handover from Ray to help her hit the ground running when he leaves. I’m sure our members will join us in making her feel welcome to the office team.”

Global animal housing provider CASCO Pet has appointed Avi Solomon as its new Chief Technology Officer (CTO) to drive product development and technological innovation.

The newly created position strengthens CASCO Pet’s executive team as the company continues its aggressive growth strategy and expands its global market presence across the veterinary and pet retail sectors.

Solomon is a founding member of Modern Animal, a former product manager at IDEXX, and a former veterinary nurse. He brings with him more than two decades of hands-on experience advancing veterinary care through innovative design and technology.

As CTO, he will be responsible for developing CASCO Pet’s technology ecosystem – advancing artificial intelligence (AI) integration, data analytics and connected devices. With a focus on real-world clinical application, Solomon will lead product design and development to drive impactful, practical innovations that can be integrated into existing workflows, to maximise clinical relevance and effectiveness.

Solomon said: “After 25 years in the veterinary industry, I’ve learned that real breakthroughs grow from compassion and a respect for the day-to-day realities of practice. CASCO Pet couples a proven business with a bold spirit of innovation, and that combination is rare. I’m honoured to be joining the team to help build on this great work, spark new ideas, and deliver tools that lighten clinicians’ workloads while improving life for pets and their families.”

Commenting on his appointment, CASCO Pet CEO Matthew Bubear added: “Avi is a real asset to the team. His considerable expertise in building tools that streamline clinical operations, improve patient outcomes and set new industry standards aligns perfectly with our business mission and values.

“We revolutionised veterinary clinical housing with the introduction of WELLKennels and we are excited to build on this innovation to further advance pet wellness and improve the working lives of veterinarians.”

Solomon’s extensive clinical background in emergency and critical care has guided his practical approach to innovation. As Head of Product at Modern Animal he led the creation of integrated electronic medical records, client-facing apps and systems connecting hospitals to external services.

Prior to that, he worked at DoveLewis Emergency Animal Hospital, where he used technology to guide clinical operations, developed the first veterinary-adapted blood bank management system and co-founded global educational platform, atdove.org.

CASCO Pet provides innovative animal housing solutions for veterinary practices, pet retail spaces and education facilities. The company is committed to enhancing pet wellness by redefining standards of care in animal housing. Its clinical WELLKennels system offers an array of fully customisable features that can be tailored to suit practices’ specific needs, with a patented DRC Lighting System for enhanced comfort, monitoring and hygiene.

The new owner of leading Midlands-based raw pet food manufacturer, Albion Pet Foods, has heavily invested in the company since taking it over from the previous owners as part of plans to expand the retail arm of the business.

Albion Pet Products is one of the longest established raw food manufacturers in the UK and remained a family owned business for nearly 40 years. Renowned for its quality and variety of products, personal customer care and expertise in the raw food arena, the company proved to be an attractive proposition when it came up for sale for successful business owner and entrepreneur, Gill Bower. 

Gill had already run a successful manufacturing business in the North East for 24 years and due to her in interest in dogs’ health, supplements and immunotherapy, she felt that the purchase of Albion would be a good way to bring out a range of good quality support supplements at realistic prices alongside quality pet food products.

Since taking over Albion, Gill has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole process can be closely monitored from manufacturing to distribution.

Gill said: “We believe that we manufacture a great quality product using excellent quality ingredients. We only want to sell products which I’d be happy feeding to my own dogs. I currently own 9 Irish Setters and 1 Springer Spaniel. 

“We aim to offer a good customer service to both retailers and consumers. Albion sources human grade ingredients from DEFRA approved farms and probably has the most comprehensive range of raw food recipes on the market.

"As well as a Standard Range and a Pure Meat Range, we also offer Complete recipes, life stage meals, a Chunky Range and a Freeflow Range which makes it easier to portion out the mince and then put the packet back in the freezer for future use. We also offer frozen fish and a comprehensive range of natural treats.

"We offer a select range of products which are only available to the trade. We are passionate about finding more independent retailers who care about quality pet nutrition and we feel that this is an extra service we can offer as our commitment to the trade.”

As well as investing in a new manufacturing plant, Gill has also used her marketing background to create a stylish rebrand for Albion which includes attractive new modern packaging, and an updated website. They also have branded freezers which are available to stockists.

The dedication to the trade will shortly see the appointment of a new sales manager who will be joining from a major player in the raw food market. His job will be to expand the 217 stockists that Albion currently has around the country.

Gill added: “We are extremely optimistic about the future. The raw food market continues to grow year on year by a minimum of 10% and the changes we have made will mean that Albion is best placed to meet the demands of such a growing market.”

For further information or if you are interested in becoming a stockist, then visit: www.albionpetproducts.co.uk

The Pet Industry Federation has announced the finalists for its Innovation Award, part of the forthcoming Business of Pets conference, taking place on 5-6 June at the Cranfield Business Management Centre, near Milton Keynes.

Sponsored by Worldpay, the Innovation Award celebrates trailblazing products and services that are reshaping the pet industry. This year’s shortlist showcases the most forward-thinking ideas across health, wellbeing, tech, and lifestyle, from both start-ups and established brands.

The 2025 Innovation Award Finalists are:

1. AniVatio – ProGut
   A veterinary-backed gut supplement for pets, designed to support digestive health and immunity.
2. By Teddy – The Cosy Car Seat
   A stylish, safety-first car seat for dogs that brings comfort and security to every journey.
3. Indoorcat Ltd – Ready Grown Cat Grass
   A zero-hassle, nutritious solution for indoor cats to support natural behaviour and digestion.
4. Inventor Cat – Dental Wand
   A playful, easy-to-use dental care toy helping cats maintain cleaner teeth and gums.
5. Pet Trust UK – Centralised Pet Database
   A ground-breaking platform to store and share key pet information securely and reliably.
6. Petcare Technologies Ltd – Pawpal Booking App for Pet Professionals
   A powerful booking and business management app built specifically for the pet services sector.
7. Petscribers – Petscribers Prescription Platform
   A streamlined solution for pet prescriptions, improving access and efficiency for pet owners.
8. Porter Labs – Pupstation
   Intelligent devices designed to enhance the relationship between dogs and their humans.
9. The Clorox Company – Ever Clean Senior Cat
   A premium cat litter formula designed to meet the specific needs of older cats.
10. The Muzzle Movement – Size Mitzy
    A revolution in muzzle sizing and comfort, promoting responsible pet ownership.
11. The Pet Carpenter Ltd – Bespoke Pet Furniture Design
    Beautifully crafted furniture for pets and pet lovers, made to order in the UK.
12. UK LitPet Biotech Co Ltd – LitPet Pawsitive Powder
    The first traditional Chinese medicine (TCM) calming supplement for dogs, using natural herbs.

The winner will be revealed during the conference, which brings together the brightest minds in the pet industry. From thought-provoking keynotes to hands-on workshops and strategic panels, the two-day event is designed for ambitious businesses looking to scale up, innovate, and stay ahead.

Why attend the Business of Pets Conference?

• Exceptional Programme: A powerful mix of business strategy, tech, investment, and sector insights
• World-Class Speakers & Panels: Learn from the most influential voices in the industry
• Workshops for Growth: Actionable takeaways tailored to scaling your pet business
• Networking Opportunities: Meet potential buyers, collaborators, partners, and investors
• Innovation Showcase: Discover what’s next for the industry

Tickets are on sale now, with discounts available for PIF members. View the full programme and book your place at:
https://petfederation.co.uk/the-business-of-pets-conference/programme-2/

Marchmont Hardware – Hill Lord & Co Pet Supplies has been crowned the overall winner of the Paws in Spring campaign – a nationwide celebration of pet retailers, organised by the Pet Industry Federation.

The Scottish retailer impressed judges with its vibrant displays, local engagement, and clear passion for pets. 

Two further pet retailers were also recognised for their excellent entries:

• Second place: Browns Natural Pet Store
• Third place: Be More Bob

These top three entries will share an incredible £4,500 worth of donated product, generously contributed by a wide range of PIF member suppliers. A total of 19 manufacturers supported the campaign by donating prizes, including: Furr Boost, Cobbydog, On Tha Moor, The Holistic Hound, The Barking Bakery, VANDERPETS, Doodlebone, DotDotPet, HayPigs!®, No Fuss Fill / ANCOL, Trinkety Paws, Nutriment, Natural Instinct, Nova, Dibo, Aniforte, The Dog Butcher, Betty Miller, Karnlea, YDOLO and The Big Dog Bed Company.

Kayleigh Gordon, co-owner of Hill Lord & Co said: “Just over two years ago we took over Hill Lord & Co, a long-established independent pet shop in Edinburgh. This competition has allowed us to become more visible in the pet industry leading to more amazing opportunities. Winning will now allow us broaden our stock range to include things we didn’t have access to prior, providing a better experience for all our amazing customers.”

Nigel Baker, CEO of PIF, said: “This campaign has been a fantastic showcase for the dedication, creativity, and passion of independent pet retailers. Our heartfelt thanks go to everyone who took part, and especially to the incredible manufacturers who donated such a generous prize bundle.”

Paws in Spring is part of PIF’s wider work to champion the UK pet retail trade, which also includes its partnership in National Pet Shop Day on Saturday 12 July. Retailers are invited to get involved.

Visit www.nationalpetshopday.com to find out more.

Pet superstore Jollyes has significantly expanded its cat ranges, updating its stores to offer 48% more items after internal data showed feline food sales have been rising ahead of canine equivalents.

According to UK Pet Food in 2024, 29% of all households owned a cat compared to 36% with dogs, According to the same data, there are currently 12.5m pet cats in the UK compared to 13.5m pet dogs, but Jollyes believes if trends for smaller pets continue, the number of cats could overtake dogs in the next couple of years.

Between 2021 and 2024, household dog ownership has risen from 33% to 36% and cat ownership from 27%to 29% but the rise in multi-cat households means the gap between the number of cats and dogs is closing – a visible trend from Jollyes own sales data.

And to emphasise the significant switch, Jollyes today also erected new in-store signage showing that the cat takeover is just around the corner.

Statistics show that around one in four homes in the UK owns a cat and the number of Millennial and Gen Z cat owners has risen dramatically in recent years – with 41% of those aged between 18 and 34 now sharing their home with at least one cat.

Increased ownership among younger cat lovers, and a rise in the proportion (25%) of men who for the first time now have the same proportion of cats as women, is set to tip the scales and make cats the most common household pet in the next couple of years.

The rise in cat ownership is also being driven by a preference for smaller pets, both cats and dogs, as well as the ease of looking after a cat compared to the higher maintenance of a dog.

High profile cat lovers such as Taylor Swift, Ricky Gervais, Dermot O’Leary, Kate Beckinsale and Bob Mortimer, are also driving the trend towards owning a cat.

With the rise in cat ownership, Jollyes is dramatically expanding its feline-focused offer.

For the last 12 months, new buyer Louise Fawcett, has led a revolutionary change and expansion of Jollyes cat range which included Jollyes creating a cat committee of store colleagues who were cat parents.

And the cat committee were clear – they wanted to see more big brands more Friday night indulgent products helping cat owners treat their cats for less.

So, from today, Jollyes’ customers can take advantage of a whole litter of new brands, including gut-friendly cat food brand and Gen Z favourite Scrumbles, as well as other popular premium brands such as Applaws, Gourmet, Cookhouse and Lily’s Kitchen.

In a UK retail first, Jollyes will also be introducing an open market veterinary diet range, which has been developed in partnership with vet-founded pet food brand Calibra.

This range will provide vet-approved meals which help support the four most common health issues for cats – diabetes, gastrointestinal support, renal and urinary crystals.

What’s more Jollyes has also strengthened its private label cat ranges with its newly launched Riley’s Divine Snap pots as well as giving cat customers more choice with smaller 12 packs of Rileys for £2.67 for both cats and kittens.

Jollyes’ stores layouts have been updated so its range of cat products are visible upon entry to its stores – making it easier for first-time and returning cat-owning customers to find the items they need alongside the low-cost veterinary services such as microchipping and vaccinations provided at its community pet clinics.

Over the coming weeks, Jollyes is also planning to introduce an extended offer in treats, toys and accessories for cats and new ranges in frozen food.

This upcoming range expansion follows on from the successful launch of Jollyes’ canine frozen food range and Raw Store shop-in-shops, which won a prestigious 2025 Retail Week Award earlier this year.

Jollyes’ cat buyer Louise Fawcett said: “We want to make Jollyes the ultimate destination for cat-owners across the UK – and our expanded and extensive range is the first step in achieving this.

“What’s more alongside the extended ranges, we’re adding more training for colleagues as they offer advice for the nation’s cats.

“Whether you’re a seasoned cat carer or having kittens at the responsibility of looking after your fur baby, Jollyes is the place to go - both for our colleagues’ unrivalled expertise and our fantastic, affordable and rapidly expanding product range.”

Jollyes was named as one of The Sunday Times’ best big companies to work for last year, and earlier this year won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.