In This Issue
Family-owned retailer wins Pet Shop of the Year award
Pets at Home and Blue Cross launch nationwide event
Terriers are Britain’s fastest selling puppy says new report
The Paws Lab launches Daily Protection Spray
Get your own copy of Pet Trade Xtra
Pets at Home appoints Group Chief People Officer
Leading pet podcaster hits peak global rankings
Agria Pet Insurance announces Dr Scott Miller as new brand ambassador
PDSA's top tips for a safe summer at home with children and pets
The best of last edition of Pet Trade Xtra
Assisi Pet Care acquires Forthglade from IK Partners
Pet Remedy boss races e-bike through London to make King's Award ceremony
PIF opens up US opportunities for UK pet businesses
Entries now open for the PATS 2026 New Product Showcase & Awards
Marleybones announces its largest retail expansion
Nestlé Purina PetCare invests in new integrated pet food plant in Italy 
The Innocent Hound unveils colourful new packaging
Jollyes Pets launches its own label pet nutrition food
Call for ban on sale of off-the-shelf pet treatments
Piggy Fest unites Britain's guinea pig lovers
Bamboodles launches new FSDU in-store display stand and two new toys to the range
American firm to acquire majority interest in TRIXIE
Pets at Home makes encouraging start to financial year
Expanded Grooming Zone set to inspire and educate with new retailer-focused sessions at PATS 2026
Independent pet retailer selected to represent Great Britain
Halfords and Pets at Home bring colleagues and expertise together to support the Pets Foundation
Made in Britain: Why local manufacturing still matters in the pet industry
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Independent pet retailer selected to represent Great Britain

Fresh from being crowned Most Inspiring Athlete at the 2026 Milton Keynes Inspiration Awards, pet shop owner and Pickles Cani Running Club Head Coach Jack Avery is preparing to represent Great Britain at the International Canicross Federation (ICF) World Championships in Poland this November.

 

For many athletes, a World Championship is the culmination of years of planning. For Jack, it all began with a reactive rescue dog called Fred.

 

The achievement is all the more remarkable considering Jack only entered his first Canicross competition in early 2024.

 

A former Sussex 400-metre hurdles champion, Jack had spent years competing on the athletics track, where explosive speed and power defined his career. Canicross –running attached to your dog by a bungee line – was never meant to become another competitive pursuit.

 

It simply offered another way to spend time outdoors with Fred.

 

“Fred and I discovered Canicross because I wanted another way to enjoy the outdoors with my reactive rescue dog. There was never a grand plan to race internationally. We were just having fun together.” 

 

That could easily have been the end of the story. But fellow Great Britain athlete Georgie Lambert saw something in Jack that he didn’t yet see in himself.

 

She encouraged him to enter a race. Just one. Jack agreed. The rest, as they say, is history. Less than two years later, Jack will proudly pull on a Great Britain vest for his international debut.

 

This November, Jack will race alongside Queen Bee, one of Britain’s most experienced international Canicross dogs.

 

Bee belongs to fellow Team GB athletes Georgie and Toby Lambert, two of the UK’s most respected names in the sport. Georgie has represented Great Britain on multiple occasions, earning national titles and international podium finishes, while Toby heads to Poland as the reigning ICF Masters Men’s Canicross World Champion.

 

For Jack, qualifying for Team GB is an incredible honour. Being trusted with Bee means even more.

 

“When Georgie asked if I’d like to race with Bee, I was genuinely speechless. Bee isn’t just an experienced championship dog—she’s Georgie’s best friend. Anyone who shares life with dogs knows what that trust means. To be asked to stand on a World Championship start line with her is something I’ll never take for granted.”

Facebook Twitter LinkedIn