In This Issue
London restaurant wins court battle against pet firm
Keeping up a family tradition in the pet industry
All the action from PATS Sandown captured in pictures
EzyDog DRIVE Harness is a proven winner
Entries invited for the popular PetQuip Awards
Super Suet Starter Pack is a winner for Unipet
Grain-free food creates lots of interest for GA
Everything about Pure Buffalo Chews is great
Naturally Delicious range is a hit for Little BigPaw
Blumen launches 'Grow Your Own Health Food for Pets'
Beco Pets makes TV debut sponsoring new game show
Pets at Home bans sale of rabbits during Easter
Nutrient-rich meat free dog treats from Huxley Hound
Get your own copy of Pet Trade Xtra
Dog owners alerted to thyroid cancer risk in pet food
ProtectaPet donates £8k Dog Run to Manchester Dogs Home
Best in Show unveils new collection
Chuckit! makes family fun the focus
See CSJ’s new videos of Sled-dogs sports at EU Championships
Robinson Animal Healthcare helps Toby recover from injury
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Pictured: Billie-Jean, a Lancashire Heeler who brings lots of joy to the Pet Trade Xtra office, has been making the news herself. She won the breed's Junior Bitch class at Crufts and went on to claim the Reserve Bitch prize. She's seen here with her handler Justine Thompson.

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Naturally Delicious range is a hit for Little BigPaw
Pet Trade Xtra Promotion

It has been a busy March for UK pet food brand, Little BigPaw. It saw the company launch a brand new, premium complete wet food for dogs whilst also exhibiting for the first time at both Crufts and PATS Sandown.

PATS Sandown was a busy and extremely positive couple of days for the company, who originally launched in early 2016 and have gone on to have their products listed with many leading UK pet retailers plus distributed to 20 countries worldwide.

Little BigPaw also used PATS Sandown to officially launch their new Naturally Delicious range to Trade Customers and entered the range in PATS New Product Showcase.

Following the brand ethos of Natural, Hypoallergenic, British Made recipes, Naturally Delicious is a trio of premium, wet complete food recipes designed for all breeds and life stages of dogs. Each recipe contains a 50% freshly prepared meat content along with a select handful of superfood botanical fruits, vegetables and herbs.

The 390g cans retails at a competitive £1.69, a price point which Little BigPaw believe will appeal to pet owners looking to feed a healthy complete food on a daily basis without “breaking the bank”. 

Jim Weston, Little BigPaw Director reflected on the PATS Sandown show. 

“We exhibited at PATS Telford last year but this was our first exhibition at Sandown," said Jim.

"We were thrilled with the feedback we received particularly about our new Naturally Delicious range - we spoke to many retailers, some of whom already stocked our existing range, whilst others were very interested in the concept and keen to find out more. UK brand awareness has been a real focus for Little BigPaw since the end of last year and will continue to be so throughout 2017.

"We believe exhibiting at PATS Sandown will have played a key part in boosting awareness too”.

Little BigPaw also has a range of UK made complete wet foods for cats as well as a complete wet food range designed specifically for small and toy breed dogs.

For further information regarding the range email bigtaste@littlebigpaw.co.uk or visit www.littlebigpaw.co.uk.

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