In This Issue
Revealed: Top 100 pet industry news stories of 2022
Most clicked item in Pet Trade Xtra
Merry Christmas to all Pet Trade Xtra readers
Dragons’ Den star features pet food firm in podcast
Well-established pet store in Hampshire for sale
Pet tech brand sets ambitious targets for 2023
Pets at Home launches pet food donation drive
UK in animal welfare crisis, says Dogs Trust
Father Pup-mas hands out treats at pet store
Animology strengthens range with three new products
Dorwest Herbs Foundation donates £6,000 to charities
WildWash and dog fashion firm create new product
Ruffwear ambassador delivers Christmas ‘miracle’
Innocent Hound strengthens 1.5kg air-dried food range
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Pets at Home appoints ex-Asda CEO to board
November's sale data makes for 'grim' reading, says bira
Energy bill support delay disappointment
Staffordshire Bull Terrier most likely dog to be stolen
Pet care in the cost-of-living crisis
IVC Evidensia creates first ever UK Referrals Board
Forgotten Felines: Black cats failing to find home this Christmas
The best of last edition of Pet Trade Xtra
UK pet firm grows globally with US acquisition
Pet superstore wins prestigious business growth award
PIF launches cost-saving fuel card for members
Award-winning product featured in Regents Street store
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Animology strengthens range with three new products

Market-leading pet care brand Animology has strengthened its range with three new pet care products.

 

The first addition to the range is Spa Day, a luxurious new dog shampoo that provides a soothing and relaxing spa-like experience for our furry friends.

 

Enriched with Pro Vitamin B5 and conditioners, with added oatmeal and chamomile extracts and infused with argon oil. This easy rinse formulation leaves dogs’ coats with a natural softness and shine, and their skin in great condition. 

 

Julie Butcher, Sales & Marketing Director, said: “We’re delighted to be expanding our leading range of shampoos with the addition of Spa Day. Inspired by the humanisation trend in Pet, this luxurious addition to our range will appeal to pet parents to indulge their pet with a spa-like experience.”

 

The second new product in the range is Clean Ears, a specially formulated product designed to gently clean and deodorise your dog’s ears without irritating or damaging the sensitive skin inside. Its cleansing properties soften and remove wax and debris from dogs’ ears to aide their overall ear health.

 

The brand also announces a new Tear Stain Remover which helps to reduce the build-up of deposits around a dogs’ eyes and actively prevents excessive staining caused by excessive tear production in dogs. Tear Stain Remover is the perfect solution for keeping a dogs’ face clean and healthy and with regular use, their tear stains will be a thing of the past.

 

Julie added: “Clean Ears and Tear Stain Remover further enhance our range with functional pet care products for pet owners that are essential to maintaining pets overall cleanliness, health and wellbeing from home.”

 

Each of these gentle formulations are all sulphate and paraben free, vegan and come in 100% recyclable packaging. 

 

Spa Day Dog Shampoo has an RRP of £5.50 is now available to buy.

 

Clean Ears and Tear Stain Remover have an RRP of £3.99 and are launching January 2023. 

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