In This Issue
Australian firm acquires UK pet business Billy+Margot
Revealed: the secrets of success of the UK's Pet Retailer of the Year
Shop fitting is crucial to a store's success
PATS Telford breaks 2,000-visitor mark…AGAIN!
Picture round-up from the pet extravanganza
Telford our 'biggest and best yet', say award winners Beco Pets
Torus Bowl proves to be a winner for Dog Rocks UK
Pet Rebellion's novel way to showcase car mats
Exciting ranges from Bucktons and Nature's Feast
Free bubbly to pet business who joined PIF at PATS
Vividarium scoops pet industry’s top accolade
Bessie and Boo set to launch Guide Dogs fundraising week
Get your own copy of Pet Trade Xtra
New Look's former CFO joins ranks of Pets At Home
PATS Telford 2016 New Product Award winners
PetQuip Award winners
Ultimate Goldfinch Mix scoops award
Ozzy's on-screen death set to devastate Coronation Street fans
Lifetime Achievement Award for Bruce Fogle
Innovative new dog bowl earns TV Supervet praise
NAF's sparkling trade fair sponsorship
See how the experts have 'A Way with Dogs'
Noel Edmonds says he hasn't lost the plot over pet website
Find out how Pet Trade Xtra can help to promote your business and products.

Contact for all editorial matters.

Pictured: Neil's team of helpers, from the top, Oskar, Lucky and new recruit Billie.

Call to discuss advertising and sponsorship opportunities.
Innovative new dog bowl earns TV Supervet praise
Tongues and tails are wagging at the news that a brand new dog product has earned a big thumbs up from the Channel 4’s ‘Supervet’ – a TV show featuring one of England’s top veterinarians, Dr Noel Fitzpatrick, and known for promoting innovative veterinary care.

PetWeighte, from Peak Pet Products, is a new dog bowl, specifically designed to assist the needs of dogs requiring a guaranteed supply of water, but praised just as much for its ability to assist dogs with arthritis.  Its use with dogs suffering with sore and painful joints was something the Supervet team specifically picked up on and praised.

These two product benefits derive from its clever design. PetWeighter is a two-part dog bowl that has learned the command ‘stay’, thanks to being an immovable object once its based is filled with water, sand, or a combination of the two, taking its weight up to a sizeable 13kg.  The bowl section of the product is easily removed from the base, when it needs filling or washing, by hand or in dishwasher.  It then simply clicks back into place, on the weighted base, when it is ready for the dog to use again.

A dog cannot do its favourite trick of pushing the bowl around the floor, becoming frustrated when its ‘prey’ keeps moving.  Consequently, water spillage and scattered food mess is a thing of the past.

Additionally, because the two-part design of a PetWeighter elevates the bowl to a height of 21cm, the dog does not have to stoop to drink or eat, which alleviates pressure on the neck, shoulders, chest and elbows.

Once the Supervet team had tested the product, they soon appreciated what an asset PetWeighter™ is for arthritic dogs.  Their feedback was that: “PetWeighter is very stable, even with large boisterous dogs. The raised bowl height is very good, especially for our dogs with neck and spinal issues.  It is ideal for use in a home environment.”

PetWeighter is available from distributor Igloo Pets for any pet shops or vets’ surgeries wishing to stock the product.  Its RRP is £24.99 and good margins are available. More information about stocking the product can be obtained from, by calling Igloo Pets on 02392 474676, or by filling in an enquiry form at 
Facebook Twitter LinkedIn
Newsletter Marketing Powered by Newsweaver