Leading pet and wild bird food producer Henry Bell & Co has won a 12-month primary supplier contract with Future Marketing Group (FMG) for the fourth consecutive year.

The agreement will see the company’s entire Henry Bell Wild Bird Care Collection of more than 200 products available throughout FMG’s 20 nationwide independent garden centres.

“We are delighted that this new contract will allow us to retain our close connection with FMG and its members,” said Henry Bell managing director Thomas Lee.

“Together, we are able to offer consumers a fantastic range of great-quality products with an attractive and competitive price tag. People visiting the garden centres clearly like what they see and keep coming back for more – and that’s something I’m really proud of.”

Dan Hume Future Marketing Group product category manager, added: “The Henry Bell Wild Bird Collection fits well in our member garden centres. It features an extensive range of well-made accessories and some superior bird feed blends that are packed full of premium ingredients, and that’s exactly the sort of thing that our discerning customers want. We are extremely pleased that Henry Bell is back on board with us once again.”