In This Issue
Packed year ahead for UK pet industry
Companies combine to create world-class kibble
Danish Design restructures wholesale supply strategy
The PetFellas secures UK distribution agreement with Be:Loved and Dog Rocks
RHS announces new licensed range of wild bird food
Pedigree Wholesale unveils new treat range
Purina PRO PLAN lights up Piccadilly Circus
Get your own copy of Pet Trade Xtra
Tributes paid to animal welfare campaigner
Interest in Interzoo 2026 at all-time high
Every penny counts
The best of last edition of Pet Trade Xtra
Pets at Home appoints former Waitrose boss as CEO
The Nutriment Company's 10th acquisition of 2025
Revealed: Top 100 pet industry stories of 2025
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Packed year ahead for UK pet industry

The UK pet industry can look forward to a busy and productive 2026 as the nation’s love affair with its furry friends continues to flourish. Some of the country’s leading figures have been sharing their hopes for the year ahead...

PATS – the Pet & Aquatics Trade Show – at the NEC Birmingham in September is sure to be one of the pet industry highlights of 2026.


The UK pet industry can look forward to a busy and productive 2026 as the nation’s love affair with its furry friends continues to flourish. Some of the country’s leading figures have been sharing their hopes for the year ahead.

 

Nigel Baker, Chief Executive of the Pet Industry Federation, said: “We’ve got a packed year ahead. The Business of Pets conference in June will be a major opportunity for learning, networking and growth. Then the PIF Awards in November, always the highlight of the industry calendar, and after this year we’ve set ourselves quite a bar to beat. And of course, PATS 2026 is shaping up nicely; we’re having some exciting conversations with the organisers already.”

 

However, Nigel admitted that he’d like to see some stability return to the marketplace.  “The sector needs room to breathe with more investment, more confidence, and the chance for small businesses to grow again. And for PIF, I want us to keep strengthening our position as the go-to home for responsible pet businesses,” he added.

 

Joe Denham, Director General of PetQuip said his trade association was approaching 2026 with enthusiasm.

 

“The federation’s raison d’etre is to help British businesses within the sector. We will be pushing hard to do everything we can to help them,” commented Joe. “Our patrons are helping us to replace government funding and we are supremely grateful for their continued support to help us to help smaller businesses within the sector.

 

“Continued growth is the defining goal for everyone in the industry. The PATS trade show and PetQuip Awards are always a highlight of the year and we look forward not just to participating but supporting every attending business.

 

“Our Meet the Buyer programme is being extensively extended with overseas suppliers that are really keen to talk to our amazing British companies.”

 

Dr Matthew Bond, Chief Executive of the Ornamental Aquatic Trade Association (OATA), admitted it was extremely tough for retailers on the High Street. 

 

“We all need to support our bricks and mortar shops because we know that the vast majority of money spent in the fishkeeping hobby is spent in these shops. And they are key places for providing face-to-face advice and guidance to pet owners. It is worrying that in the past decade there’s been a 22% decline in the number of retailers selling pet fish. That should worry all businesses, from manufacturers to importers and wholesalers, who supply retailers. What happens to our industry if people can no longer visit a shop and be inspired by watching beautiful fish?”

 

And he added:There’s lots I would wish for, like the cost of living to come down so that people have more money to spend on their pets, including fish! I’m also hoping that the situation at the UK Border will improve, to make it much less bureaucratic, time-consuming and expensive to import aquatic species.”

Companies combine to create world-class kibble

Global leader in heat transfer, separation, and fluid handling solutions, Alfa Laval, has partnered with GA Petfoods to facilitate the production of world-class kibble...


 

Global leader in heat transfer, separation, and fluid handling solutions, Alfa Laval, has partnered with GA Petfoods to facilitate the production of world-class kibble.

 

Based in Lancashire, GA Petfoods supplies private-label pet food to hundreds of partners across the world, cultivating its recipes to offer industry-high levels of fresh meat and fish content within its products.

 

Originally partnering with Alfa Laval over a decade ago, the ongoing collaboration sees GA Petfoods harness Alfa Laval’s separation and thermal transfer technologies to tap into cutting-edge production techniques, allowing both process efficiency and fresh meat content to be maximised.

 

Scott Morley, Head of Design at GA Petfoods, said: “What we’re doing at GA Petfoods is driven by increasingly conscious pet owners across the world. Many are no longer content with an off-the-shelf, dry-rendered kibble that’s lacking in flavour and nutritional value. Pet owners are now demanding the same standards for their companions’ food as they are for their own, which means higher fresh meat inclusion.

 

“This is something that we have been pushing the boundaries of for many years, and Alfa Laval’s kit has been central to taking this as far as we possibly can to extract every drop of value from our feedstocks.”

 

Using locally sourced ingredients from trusted farms and fisheries, GA Petfoods cooks ingredients such as Aberdeen Angus beef and Scottish salmon at exactly 82°C, retaining their characteristic flavours and preserving protein content.

 

After cooking, an Alfa Laval OilPlus decanter allows the oil to be separated from the meat slurry for maximum control over both flavours and nutritional content. The slurry is then fed into an AlfaFlash plate flash evaporator, allowing moisture content to be reduced drastically – from 90% to 50% - before entering the extruder for final processing, offering a major increase in efficiency.

 

Meanwhile, the separated oil is fed into an Alfa Laval high-speed separator for purification, enhancing the quality even further into a human-grade product that can be used for coating the finished kibble, offering maximum palatability.

 

Dan Tasker, Account Manager for Alfa Laval’s Food & Water Division, concluded: “GA Petfoods can be seen as the benchmark for the entire pet food manufacturing industry. They lead the way in fresh meat inclusion and nutritional value, which is why so many private-label brands turn to them.

 

“This long and happy partnership existed long before I joined the company, but is one that I have already seen expand and grow in my time at Alfa Laval. It is our pleasure to support GA Petfoods in the production of the world’s finest pet food, and I hope that other manufacturers look at this collaboration with a view to emulating its success.”

 

Find out more about Alfa Laval’s pet food processing solutions.

Find out more about GA Petfoods.

 
Danish Design restructures wholesale supply strategy

Danish Design Pet Products Ltd has announced the restructuring of its wholesale supply strategy to strengthen its service to customers across the pet and equestrian sectors...


Danish Design Pet Products Ltd has announced the restructuring of its wholesale supply strategy to strengthen its service to customers across the pet and equestrian sectors.

 

Moving forward, Danish Design will exclusively partner with Su-Bridge Pet Supplies to support the pet industry and Trilanco Ltd to serve the equestrian market. 

 

“These partnerships are designed to ensure that our full range of high-quality products remains widely accessible through streamlined wholesale channels,” said a company spokesperson.

 

“Our commitment to customers remains at the heart of this decision. By working closely with these partners, we aim to maintain fair and competitive pricing across the market while continuing to deliver the exceptional quality and design that Danish Design is known for.

 

“We believe this approach will provide greater efficiency, improved availability, and enhanced support for retailers, helping them meet the needs of pet owners. 

 

“We value the relationships we have built over the years and appreciate the support of all our wholesale partners; however this change is driven by our dedication to delivering the best possible experience for retailers and pet owners alike.”

 

Danish Design and its licensed brands (Battersea, Fat Face and Laura Ashley) will be supplied by Danish Design Pet Products Ltd, Su-Bridge Pet Supplies and Trilanco Ltd from 1st March 2026.

The PetFellas secures UK distribution agreement with Be:Loved and Dog Rocks

The PetFellas has added Be:Loved and Dog Rocks to its growing portfolio of pet-industry brands following a new UK distribution agreement announced today. The partnership will see The PetFellas supply the collection of beautiful Be:Loved products and Dog Rocks to retailers across the UK...


 

The PetFellas has added Be:Loved and Dog Rocks to its growing portfolio of pet-industry brands following a new UK distribution agreement announced today. The partnership will see The PetFellas supply the collection of beautiful Be:Loved products and Dog Rocks to retailers across the UK.

 

Be:Loved is a trusted expert in animal healthcare, with their holistic approach and using almost entirely natural ingredients, they have created a luxurious, affordable, effective range of wellness & lifestyle care & grooming products for pets & their people.

 

Gerard O’Mahony, Director at The PetFellas, commented: “This partnership gives retailers access to brands that deliver on product performance and margin. Be:Loved fits perfectly with our strategy of representing brands that provide strong sell-through, reliable supply, and a clear point of difference in store.”

 

Carina Evans, Founder at Be:Loved and Dog Rocks, added: “We’re thrilled to be partnering with The PetFellas as they establish themselves as a leading name in UK pet wholesaling. Their team brings impressive industry knowledge, deep market understanding, and the strong operational foundation of The FoodFellas, all of which make them an ideal and exciting partner for the Be:Loved brand.

 

“At Be:Loved, we’re dedicated to creating products that are as kind to pets as they are to the planet. The PetFellas share that same commitment to quality, trust, and innovation, and together we’re excited to bring retailers and pet owners a range that truly stands apart.

 

“Our partnership reflects a mutual desire to deliver high-quality, trusted and sustainable products to the pet sector, strengthening the presence of British-made, purpose-driven brands in the UK market.

 

“The PetFellas launched with a commitment to offering a more transparent, partnership-driven approach to distribution, focusing on emerging and challenger brands aligned with quality, innovation and values. Be:Loved and Dog Rocks join the company’s expanding portfolio as it continues building a curated product line for UK trade partners.”

RHS announces new licensed range of wild bird food

The Royal Horticultural Society has announced a new licensing agreement with Harvest Wildlife Products, a leading manufacturer of wild bird food in the UK, for a wide range of RHS-branded wild bird food using a variety of carefully prepared recipes suited to many popular breeds...


 

The Royal Horticultural Society has announced a new licensing agreement with Harvest Wildlife Products, a leading manufacturer of wild bird food in the UK, for a wide range of RHS-branded wild bird food using a variety of carefully prepared recipes suited to many popular breeds.

 

Created in collaboration with the Royal Horticultural Society, RHS Gourmet Wild Bird Food is a premium range of seed blends and high-energy suet treats specially developed to bring more wildlife into gardens.

 

Each recipe is carefully crafted with high-quality ingredients to attract a wide variety of birds, from robins and songbirds to finches and tits, at key times of the year. 

 

This comprehensive range includes suet coconuts, blocks, pellets and fat balls in both Fruit & Nut and High Energy flavours, as well as a selection of specialist seed mixes such as Robin & Songbird Blend and Small Garden Bird Blend. All the recipes combine outstanding nutrition with industry expertise.

 

The packaging includes tubs and packs in a variety of sizes to suit gardens big and small, while the glorious flora and fauna illustrations used in their design are inspired by horticultural and botanical imagery from the RHS Lindley Collections, within which the RHS holds the world’s finest collection of botanical art, containing more than 30,000 superb artworks.

 

Sustainability also plays a key role in this range. Harvest Wildlife Products uses responsibly sourced, traceable ingredients and a unique on-site cleaning process to ensure each product is packed with goodness. Suet products are all enhanced with human-grade beef tallow, a high-quality, readily digestible fat source which is rich in essential vitamins and sourced from British farms.

 

The company offers recyclable packaging wherever possible and actively reduces its carbon footprint through smarter logistics and transport optimisation.

 

Following very positive previews at Glee, the UK's leading outdoor home and garden trade show, and the Pets and Aquatics Trade Show (PATS), both of which took place in September at the NEC, the new range arrived in a number of selected retailers, including garden centres, pet shops and wholesaler stores, across the UK and online, in January. Wider distribution will take place in the coming months.

 

Headquartered in rural Lincolnshire, Harvest Wildlife Products is a leading British manufacturer of high-quality wild bird food, with over 125 years of expertise.

 

Its complete range of nutritious options that benefit UK garden birds is supported by the company’s website resources that include advice on understanding the right bird food and feeding techniques, helping customers to choose the perfect bird feeders and wild bird seed mixes to attract and nourish wild birds safely and effectively.

 

Investment in state-of-the-art technology enables efficient year-round production. The company has achieved certifications from food safety and quality certification programme BRCGS and Sedex, a global technology company that specialises in empowering supply chain sustainability.

 

Matt Bryant, CEO of Harvest Wildlife Products, says: “At Harvest, our commitment to providing the best for wild birds is rooted in our core values – values we share with the UK’s favourite gardening charity. We’re delighted to have worked with the RHS on these ranges and we’re sure that retailers, customers and, of course, wild birds, will love them.”

 

Cathy Snow, Licensing Manager, RHS, adds: “The RHS always aspires to enhance the joy people experience in their gardens. That’s why developing RHS-branded wild bird food blends and treats specially developed to bring more wildlife into gardens was a very attractive proposition – and working with one of the leading manufacturer of wildlife products in the UK has been a perfect way to make that happen!”

Pedigree Wholesale unveils new treat range

Pedigree Wholesale has announced the launch of Pawtential Collagen Chews, an exclusive new range designed to meet the growing demand for functional, wellness-focused dog treats...


 

Pedigree Wholesale has announced the launch of Pawtential Collagen Chews, an exclusive new range designed to meet the growing demand for functional, wellness-focused dog treats.

 

Set to hit the market in early 2026, Pawtential is crafted to help retailers tap into one of the fastest-growing trends in pet nutrition: collagen.

 

Made using hydrolysed collagen, Pawtential Collagen Chews offer a highly digestible and beneficial alternative to traditional rawhide. As pet owners increasingly seek products that support long-term health from the inside out, collagen has surged in popularity for its recognised benefits in skin, coat, joint, and overall wellbeing. With this new range, Pedigree Wholesale is empowering retailers to meet this rising demand head-on.

 

The new chews are introduced under the inspiring tagline “Feed Their Pawtential™”, reflecting a commitment to supporting every dog’s wellbeing both inside and out. 

 

Developed with the humanisation of pets firmly in mind- a trend that continues to dominate the market, the range bridges the gap between indulgence and functional nutrition, delivering a chew that dogs love and owners feel confident choosing.

 

Pawtential Collagen Chews will be available in a broad four-flavour selection:

  • Beef
  • Chicken
  • Salmon
  • Peanut Butter

This variety ensures wide consumer appeal, along with four sizes XS, S, M, and L: Pawtential Collagen Chews are suitable for dogs of every breed, age, and life stage. This versatility positions the range as a strong repeat-purchase opportunity for retailers, adding value across multiple categories.

 

True to Pedigree Wholesale’s commitment to supporting its trade partners, Pawtential has been developed with retail performance in mind. The range will be supplied in distinctively branded, shelf-ready packaging that ensures strong standout on the fixture and at the till point; two high-impact areas proven to drive impulse purchases. 

 

For stores looking to maximise visibility, an eye-catching fully branded FSDU will also be available, offering a turnkey merchandising solution ideal for seasonal campaigns or new-product promotions.

 

As more pet owners continue to prioritise wellness, transparency, and high-quality ingredients, Pawtential offers retailers a timely and commercially strong opportunity to enhance their natural treat offering. Exclusive to Pedigree Wholesale, the range strengthens the company’s position as a leading provider of forward-thinking, on-trend products for the UK pet trade.

 

A spokesperson for Pedigree Wholesale commented:“We are thrilled to introduce Pawtential Collagen Chews, a range designed to meet the rising consumer demand for functional, wellness-focused dog treats. Collagen is one of the most exciting growth areas in pet nutrition, and we’re proud to offer our customers an exclusive product that delivers on quality, innovation, and retail impact.”

 

Retailers interested in stocking the new Pawtential range are encouraged to contact their Pedigree Wholesale representative for further details, ordering information, and merchandising support.

Purina PRO PLAN lights up Piccadilly Circus

Purina PRO PLAN unveiled its first-ever 3D billboard in London’s iconic Piccadilly Circus over the Christmas period, featuring tennis legend Andy Murray and his puppy, Bonnie, in a festive and heartwarming celebration of pet care and nutrition...


 

Purina PRO PLAN unveiled its first-ever 3D billboard in London’s iconic Piccadilly Circus over the Christmas period, featuring tennis legend Andy Murray and his puppy, Bonnie, in a festive and heartwarming celebration of pet care and nutrition.

 

Running from 22 December to 28 December 2025, the high-impact creative display took over the full screen every hour, connecting the world of elite performance with everyday pet care.

 

The billboard brought Andy and Bonnie’s special bond to life in 3D, showing a playful scene of the dynamic duo spending time together at home. 

 

As the ad unfolded, Bonnie’s food bowl poppeds out the screen, with her Purina PRO PLAN puppy food tumbling into it in dynamic 3D detail. In celebration of the festive season, the advert delivered a heartwarming message – ‘Their perfect present is you’ – celebrating the joy of pet ownership at Christmas.

 

Harriet Morley, Specialist Channel Director, Northern Region, PURINA Europe, said: “The unveiling our first-ever 3D billboard at the UK’s most iconic out-of-home advertising site was a bold and exciting step for Purina PRO PLAN.

 

“This dynamic advert celebrates the strong bond between pets and their owners, highlighting the importance of high-quality nutrition in helping pets live active, healthy, long lives. We are excited to bring this creative concept to life, and we hope every passer-by feels inspired to care for their pets like a PRO.”

 

The Piccadilly Circus activation builds on the success of PRO PLAN’s ongoing partnership with Andy Murray, who has been a prominent spokesperson for the ‘Like a PRO’ campaign. As a dedicated pet owner, Andy exemplifies the brand’s vision of caring for pets with the same focus and dedication that elite athletes bring to their own performance.

 

Andy Murray said: “I loved PRO PLAN’s idea to light up Piccadilly Circus with Bonnie and I in 3D this Christmas. We always knew Bonnie had that star quality, so I’m excited to see her on the big screen!

 

“It’s such a brilliant way to celebrate the festive season and champion PRO PLAN’s mission to help inspire owners to give their pets the very best. I’m sure Bonnie will have her own fanbase by the end of it!”

 

PRO PLAN’s ‘Like a PRO’ campaign seamlessly blends professional tennis and pet care to connect with pet lovers and sports enthusiasts. Drawing on the credibility of athletes like Andy Murray, who understand the importance of nutrition and performance, the campaign highlights the vital role high-quality, science-led nutrition plays in helping pets live their best lives. This initiative demonstrates PRO PLAN’s position as a leader in high-quality pet nutrition and its commitment to emotionally resonant, creative storytelling across Europe. 

 

To discover more visit www.purina.co.uk/brands/pro-plan/feed-your-pet-like-a-pro

 
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Tributes paid to animal welfare campaigner

Tributes have been paid to animal-welfare advocate Sarah Fisher, who died last month at the age of 61...


Tributes have been paid to animal-welfare advocate Sarah Fisher, who died last month at the age of 61.

 

Sarah’s partner was actor Anthony Head and together they ran Tilley Farm, a sanctuary for rescued horses, ponies and donkeys.

 

Battersea Cats and Dogs Home in London was among those honouring her memory. Having collaborated with the charity throughout the years, the organisation said: "We're truly sorry to lose our beloved friend and Ambassador Sarah Fisher and send our deepest sympathies to Sarah's partner Anthony, her daughters, and her family and friends.

 

"Sarah, alongside her partner Anthony Head, gave so much to our charity, fostering dogs, using her canine behaviour expertise to train our staff and volunteers, and contributing in so many ways to make a real difference in animal welfare. She will be dearly missed by all of us at Battersea."

 

Sarah was also a leading UK Tellington TTouch instructor, behaviour counsellor, and author known for integrating TTouch bodywork with diet and ACE Free Work (Animal Confidence & Engagement) to help animals, especially rescue dogs, with behavioural issues, fostering calm and confidence by addressing tension and improving the human-animal bond. 

 

Sarah’s daughters Emily and Daisy posted on her Facebook page: “We are so sorry to have to share the news that our extraordinary, kind and talented mother, Sarah, passed away recently. It is immensely shocking to us all, and came with very little warning.

 

“No words could ever express all that she encompassed, or begin to describe the crater her absence has left. We know how profoundly she has impacted the lives of so many, and we couldn't be more proud of the legacy she is leaving behind. We only wish she'd had more time to share her knowledge and brilliance with us, and the world. Our grief knows no bounds, nor did the reaches of her incredibly unique and irreplaceable spirit. 

 

“We know how much she treasured the relationships she had with all of her friends, colleagues and collaborators, many of whom she stayed in contact with here, and we thank you all for being a part of her enriched life.”

 
Interest in Interzoo 2026 at all-time high

With five months to go before the next Interzoo (12-15 May 2026), several records have already been broken...


 

With five months to go before the next Interzoo (12-15 May 2026), several records have already been broken. 

 

The booked display area is already larger than the total area at Interzoo 2024, marking a historic high. 

 

For the first time, exhibitors will present their products and services in no less than 15 exhibition halls and 16 national pavilions. International interest in the world’s largest and most important trade fair for pet supplies has thus reached unprecedented heights.

 

The new record in registrations, combined with a strong international presence among exhibitors, underscores Interzoo’s position as the world’s leading trade fair for pet supplies. 

 

Germany, China, Italy, the Netherlands, Turkey, Belgium, the USA, Spain, Poland, the UK and India are particularly well represented. New exhibiting countries, which did not attend the last Interzoo in 2024, are Egypt, Kazakhstan, Mexico and Saudi Arabia. 

 

Sixteen countries from Europe and beyond will showcase a wide array of new products and innovations at their respective national pavilions. Turkey, Thailand and Spain will debut their country pavilions in 2026.

 

“We are absolutely thrilled by the growing interest in Interzoo worldwide. The record number of registrations for Interzoo 2026 underlines its role as a driving force and trailblazer for the global pet industry that provides valuable direction to industry experts and market participants alike. During the four-day event, trade visitors will have a unique opportunity to explore the complete spectrum of the pet supplies sector with its incredible diversity of products and services, nurture their personal business contacts with innovators and decision-makers, and draw inspiration from the event’s dynamic atmosphere and energy of the global pet community,” explains Dr. Rowena Arzt, Head of Exhibitions at Interzoo organiser WZF - Pet Industry Services.

The last Interzoo was fully booked around three months before the start of the event.

 
Every penny counts

CSJ’s original aim over 20 years ago was to produce the highest quality dog feed at an affordable price...


 

CSJ’s original aim over 20 years ago was to produce the highest quality dog feed at an affordable price.

 

That still holds true and with its ‘no compromise on quality ethos’ CSJ is constantly attracting more and more customers as owners increasingly look to make every penny count.

 

Founder Ceri Rundle explains, “We’re farming people and dogs have been the focus of our lives for generations - working with dogs, being around dogs and now supporting dog sports. 

 

It started when we couldn’t find suitable feed for our own Border Collies and took a massive step by engaging with top nutritionists and vets to make our own dog food!

 

We carefully choose all our ingredients for the nutrients they provide and source the very best natural, British ingredients for our ranges of feeds, herbs, supplements and treats – free from additives and harmful chemicals. 

 

Whether rich in real chicken, lamb, salmon or white fish all our products are highly palatable and digestible - we feed Champions in every field of canine activities (e.g. Max Glover’s dogs), and have legions of customers who have now fed CSJ to generations of their dogs.”

 

Ceri adds, “Look at the dogs and their achievements - whether their involvement is in showing, agility, flyball, field sports etc., etc., - the dogs are testament to our continued commitment to provide AFFORDABLE FEED WITH NO COMPROMISE ON QUALITY.”

 

For more on CSJ products visit www.csjk9.com or call 01745710470

 
The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...


 
Pets at Home appoints former Waitrose boss as CEO

Pets at Home has appointed James Bailey as Chief Executive Officer with effect from 30 March 2026. James was most recently Managing Director of Waitrose, a position he held for over five years from April 2020...


Pets at Home has appointed James Bailey as Chief Executive Officer with effect from 30 March 2026. James was most recently Managing Director of Waitrose, a position he held for over five years from April 2020.

 

During his tenure, James led Waitrose to strong sales and profit growth, steering the business through the challenging Covid period and its immediate aftermath of high inflation. He also relaunched Waitrose.com after the company moved off the Ocado platform. Prior to his appointment at Waitrose, James held a number of senior roles over 20 years at J Sainsbury plc, including Grocery Buying Director.

 

On 18 September 2025, Ian Burke was appointed Executive Chair pending the arrival of a permanent Chief Executive Officer. Ian will revert to the role of Non-Executive Chair upon James’ arrival and will then focus his efforts on supporting James through the transition period.

 

Ian Burke, Chair of Pets at Home, commented: "On behalf of the Board, I am delighted to announce the appointment of James Bailey as CEO of Pets at Home Group Plc.

 

"Following an extensive search process, the Board believes James' experience aligns well with the Group's ambitions for the coming years. His strong retail leadership skills will support the ongoing focus on improving Pets at Home’s retail business, with significant operational and commercial experience leading both stores and online operations. My Board colleagues and I very much look forward to working with him.”

 

James Bailey commented: “I'm delighted to be joining Pets at Home, it's a business I've admired for a long time and one I believe has a very bright future. I look forward to working with the Board and to meeting and working with all of the Pets colleagues and partners.”

 
The Nutriment Company's 10th acquisition of 2025

The Nutriment Company ended the year on a high with its 10th acquisition of 2025 – Zoo Factory, a leading Polish distributor of premium pet treats and pet food...


 

The Nutriment Company is ending the year on a high with its 10th acquisition of 2025 – Zoo Factory, a leading Polish distributor of premium pet treats and pet food. 

 

This acquisition marks TNC’s entry into the Polish pet food market, one of the most dynamic and fastest growing in the European Union. This move represents a significant milestone in the group’s European expansion strategy.

 

In recent years, Poland has emerged as a significant growth market within the European pet care sector. This is due to an increase in pet ownership, a strong shift towards premium and natural pet food, and a rapid rise in sales through traditional grocery outlets and online channels. The market surpassed PLN 5 billion (approximately €1.16-1.18 billion) in value in 2024, reflecting year-on-year growth of 10 percent and outperforming the EU average. Industry analysts expect Poland to maintain its well-established growth momentum in the coming years.

 

Against this backdrop, acquiring Zoo Factory gives TNC an immediate presence in a large strategically important market with long-term growth potential.
 
Zoo Factory: a trusted brand with a strong commercial presence
A 100% Polish company, Zoo Factory has over 25 years’ experience in the pet industry. Their products are widely recognised by Polish consumers and supported by a diverse portfolio of over 250 articles. The company has also received multiple consumer awards for quality, trust, and product excellence.
 
Zoo Factory’s commercial model, based on a flexible supply network and outsourced logistics, enables the company to focus entirely on growth, brand development, and customer relationships. Its strong position in grocery retail offers immediate scalability for TNC’s entire product portfolio and will facilitate product expansion into pet supply stores, independent shops, and new omnichannel opportunities.
 
Accelerating growth with trusted local leadership
To guide Zoo Factory through its next phase of development, the current leadership team – including Managing Director Sławomir Musur and Purchasing Director Beata Bonalska  – will maintain their positions. Their in-depth knowledge of the market and long-standing customer relationships will be invaluable in strengthening TNC’s presence in Poland.

The initial phase of integration will focus on introducing TNC’s broader product portfolio, beginning with supplements – a category experiencing a growing  consumer demand in Poland. Within the first month alone, customers will gain access to TNC’s best-selling supplement products. As the integration progresses, TNC will also incorporate selected Zoo Factory products into its own production facilities to further strengthen efficiency, consistency, and innovation.
 
“Becoming part of The Nutriment Company opens an exciting new chapter for us”, explains Sławomir Musur, Managing Director Zoo Factory. “With their strong brand portfolio and our established market presence, we can offer even more value to retailers and pet owners across Poland.”

“With TNC’s support, we can expand our offer, strengthen our innovation pipeline, and respond even more effectively to the changing needs of the Polish market”, adds Beata Bonalska, Purchasing Director Zoo Factory. “This partnership gives our brands room to grow in new and meaningful ways.”

 

 

 
Revealed: Top 100 pet industry stories of 2025

It has been an amazing and eventful year for the UK pet industry with lots of companies making headline news (good and bad) as well as scores of exciting and innovative new products being launched. In this final Pet Trade Xtra bulletin of the year, what better way to look back on 2025 than through the Top 100 best-read stories?


It has been an amazing and eventful year for the UK pet industry with lots of companies making headline news (good and bad) as well as scores of exciting and innovative new products being launched. In this final Pet Trade Xtra bulletin of the year, what better way to look back on 2025 than through the Top 100 best-read stories?

The Nutriment Company was one of the busiest firms in 2025, acquiring a string of businesses, including The Dog's Butcher.

 

To read any of the Top 100 stories just click on the link below and you'll be taken to the specific article.

  1. UK pet industry shocked by London pet show revelations – Issue 41
  2. Pets at Home battles against ‘subdued market backdrop’ – Issue 31
  3. GA Pet Food Partners hosts premier industry event – Issue 25
  4. Pet retailer expands own-brand product range thanks to £100k funding – Issue 3
  5. UK pet industry mourns sad passing of John James – Issue 8
  6. Pedigree Wholesale announces sad news of the death of Terry Brown – Issue 16
  7. Pet health brand Omni wins £75,000 Dragons’ Den investment – Issue 5
  8. PetQuip Awards 2025 finalists revealed – Issue 32
  9. Kennelpak put in administration with loss of 51 jobs – Issue 26
  10. Totally Natural Pet Products rebranded as DIBO – Issue 16
  11. UK pet industry mourns sad passing of Steve Dixon – Issue 1
  12. Pet shop closes after nearly six decades – Issue 31
  13. Award-winning retailer reveals secrets of success – Issue 44
  14. New survey reveals what consumers want from independent pet shops – Issue 5
  15. New pet and aquatic centre costing £2m opens – Issue 34
  16. Pet shop owner calls for shoplifting crackdown – Issue 1
  17. Jollyes pet store in Enfield put up for sale – Issue 4
  18. Garden centre cancels large-scale reptile event – Issue 23 
  19. Pedigree Wholesale cuts prices on over 150 top-selling brands – Issue 7 
  20. Independent pet shop owner vows to continue trading – Issue 7 
  21. Cambridgeshire Flyball can’t stop being on top! – Issue 1 
  22. Daughter takes over key UK role from ‘Mr Ferplast’ – Issue 2
  23. Franchise company OSCAR Pet Foods ceases trading – Issue 7
  24.  ‘Posh’ pet shop for sale in online auction – Issue 15 
  25. Zoomark proves to be a big hit for British companies – Issue 18 
  26. My Anxious Dog founder wins top business award – Issue 6 
  27. Established pet food supply business for sale – Issue 8 
  28. Food Standards Agency issues dog chew warning – Issue 2 
  29. Pets Choice acquires Pettex and its cat litter division – Issue 14 
  30. JR Pet Products acquired by German company – Issue 3 
  31. Closing down pet shop blames high-street decline – Issue 6 
  32. Pet Brands enters exclusive partnership with Nike  – Issue 8
  33. The Nutriment Company acquires The Dog’s Butcher – Issue 1 
  34. Pet store group has big plans for further growth – Issue 3 
  35. Tributes pour in following the death of John James – Issue 9
  36. Dog owners could be fined £2,000 for not following one simple rule – Issue 1 
  37. Retail group drops 3,000 prices in all 100-plus stores – Issue 4 
  38. Urgent action needed on pet business licensing – Issue 6 
  39. Pedigree Wholesale appoints new Business Development Manager – Issue 7 
  40.  ‘World’s first pet brand’ becomes modern-day hit – Issue 46
  41. Henry Wag unveils sustainable dog collars and leads – Issue 13
  42. 4th acquisition of 2025 for The Nutriment Company – Issue 10
  43. Record entry for PIF Innovation of the Year Award – Issue 16
  44. New Doodle’s Deli Meaty Ice Cream now available – Issue 13 
  45. Jollyes removes small animals from stores – Issue 16 
  46. Baboo Gelato to launch new variety of Doggy Doggy Yum Yum – Issue 13 
  47. Su-Bridge acquires Autarky, Chudleys, Gelert and Gusto – Issue 23
  48. December footfall decline sparks concerns for independent retailers – Issue 1
  49. Meatly launches world’s first cultivated pet food – Issue 5
  50. British companies head off for Zoomark exhibition – Issue 17
  51. New raw pet food superstore opens on Saturday – Issue 22
  52. Multiple brands on show at PATS 2025 – Issue 13
  53. Finalists revealed for the 2025 PIF Awards  – Issue 37 
  54. The Nutriment Company buys another UK firm – Issue 3
  55. Inside Pets at Home’s new superstore in Manchester  – Issue 10 
  56. The Nutriment Company acquires Bulmer Pet Foods – Issue 13
  57. Over 100 companies already confirmed for PATS at NEC – Issue 1
  58. Independent trade association warns of 'troubled times ahead' – Issue 5 
  59. Former pro-footballer scores big in pet nutrition – Issue 16
  60. Pet food firm raises funds for further growth – Issue 1
  61. CSJ targets January podge – Issue 1 
  62. Pet podcast has become a global phenomenon – Issue 1 
  63. The Nutriment Company acquires third business in 2025 – Issue 5 
  64. Closed pet shop premises put on the market – Issue 7 
  65. Pet firms cause a stir with April Fools hoaxes – Issue 13 
  66. Nova marks 20 years with Golden Ticket Giveaway – Issue 12 
  67. New centralised pet database receives industry expertise – Issue 17 
  68. Pedigree Wholesale announces death of John Newbury – Issue 33 
  69. Does your pet really love you? Petplan reveals the tell-tail signs – Issue 5 
  70. Danish Design unveils a new visual identity – Issue 31 
  71. HugglePets introduces new online trade portal – Issue 1 
  72. Pets at Home experiences ‘weak footfall’ in festive period – Issue 4 
  73. Imitation – the sincerest form of flattery for CSJ – Issue 5
  74. Historic store's closure 'signals death knell for high street', warns retail body – Issue 6
  75. ‘Urgent action’ needed to turn around retailer's fortunes – Issue 46
  76. IPN pioneers sustainability in pet food manufacturing – Issue 1
  77. Major rebrand for leading raw pet food firm – Issue 1
  78. New oral flea and tick treatment for dogs – Issue 2 
  79. The Nutriment Company expands its team – Issue 3 
  80. Carepet wins first-ever NEXT Award for Pet Innovators – Issue 18 
  81. Pets at Home profits jump despite dip in retail sales – Issue 21 
  82. Pet retailer secures £300k funding to drive expansion – Issue 12
  83. Recommended Product' mark to help brands gain trust – Issue 44 
  84. Pet retailer approaches £100k fundraising target – Issue 13
  85. Campaigner speaks out against Kennel Club guidance – Issue 29 
  86. Award-winning pet firm launches crowdfunding bid – Issue 2
  87. From farmhouse kitchen table to global success – Issue 21 
  88. The UK’s top pet supplies brand, according to new industry report – Issue 31 
  89. Independent pet store saved from closure – Issue 32 
  90. My Anxious Dog launches Yellow Space Awareness Lead Slips – Issue 1 
  91. Win a trip to Las Vegas with TropiClean – Issue 8
  92. Major brand refresh for Benyfit Natural – Issue 17
  93. Record-breaking PATS 2025 smashes attendance record – Issue 38 
  94. Pedigree Wholesale invests in Supply Chain team – Issue 15
  95. The PetFellas launches to redefine brand-led distribution – Issue 39 
  96. Revealed: 27 winners of prestigious PIF Awards – Issue 43 
  97. £15,000 raised at PIF Awards for pets in Ukraine – Issue 44 
  98.  ‘One of the best’ pet shops to close after 45 years – Issue 45 
  99. Urgent action needed on pet business licensing – Issue 7 
  100. Independent pet store closes down after sale falls through – Issue 37