Pet trade trailblazer Tracey Voss, founder of manufacturer Tailor-Grace, Huskaloo cat litter and Oggi’s World home-bake mixes for dogs, was “super proud” after being honored three times at the PetQuip Awards.
As she celebrated 25 years in the pet trade, Tracey was named winner of the prestigious Theresa Swann Exporter of the Year 2022 Award.
PetQuip Director General Amanda Sizer Barrett MBE praised Tailor-Grace and founder Tracey for providing “strong backup” for their international team.
“The Gold award goes to a small team whose Founder believes in prioritising strong backup and support to overseas distributors and including incentives such as offering a percentage rebate on every sale, funds which can then be used to support their marketing activities, thereby giving a ‘win-win’ for both distributor and manufacturer,” she said.
“We are privileged to have worked with this firm for a long time too and so I am proud to announce that our Gold winner is Tailor-Grace.”
At Telford, Tracey Voss was joined by her distributor from Spain, Rob James and her French distributor Claude Marechal, who both travelled from Europe to Telford to attend PATS. Another key member of the Tailor-Grace export team, Overseas Development Manager Steve Williams, was unable to attend.
After collecting her Exporter award, Tracey said: “I am so proud to win the Gold, which is amazing. It means such a lot because it represents everybody’s efforts, not just mine and the product. I feel very proud for everybody.
“Theresa Swann was a beautiful, wonderful lady who was taken too soon and we all miss her. It makes this personal for me. This award will be gold dust for the export team, as it will open many more doors, particularly in the States.”
Spanish distributor Rob James, MD of Barcelona-based Petwork Marketing, said: “The support we have received from Tailor-Grace is second to none. Nobody comes close. They have a great understanding of what distributors need.”
French distributor Claude Marechal, Commercial Director of Lyon-based DIFAC, who work with 50 suppliers in 20 countries, added: “Tailor-Grace give us all the help we need. They are one of the most helpful and supportive companies we work with.”
To complete their hat-trick, Tailor-Grace and Tracey also won two Silver Awards, the first for Product of the Year Food and Treats for the Oggi’s World Birthday Gift Box. The second was in the Celebrating Green and Organic category for Huskaloo.
“We are super-proud to win this,” Tracey added. “It just goes to show how strong a product Huskaloo is. Huskaloo represents the very best in terms of eco cat litter. It is green and organic and it simply is the only true eco cat litter. It's great to be acknowledged as such.”