Launched at Crufts this year, Precious Pets has already achieved great things with its range of luxury shampoos made entirely in the UK, receiving masses of testimonials from dog owners...and even a letter of approval from the Queen.
"Our shampoos have already produced several championship winners of different breed types, aided many dogs with skin problems and is already stocked by several premium retailers, a list that is quickly growing," said founder Charlotte Nash.
Precious Pets was established by Charlotte in 2012 when she realised there wasn’t a pet brand that truly appealed to her values of combining ‘luxury, quality, exclusivity and sustainability’.
She wanted a brand that offered quality and luxury, but was also wholesome, healthy and kind to the environment – in other words, a brand that had the beauty and glamour of top salons, but also contained the natural goodness of rustic green labels.
As an avid animal lover and vegetarian, who cared deeply for the environment, but also enjoyed the finer things in life, Charlotte looked to create a brand that delivered all these elements.
"Just because you care for animal rights and the environment, doesn’t mean you shouldn’t expect luxury and quality," she said.
While growing up Charlotte had not been allowed a dog because her mother felt it would make the house smell. But her love of animals didn't disappear and it made her determined to find a solution to "smelly" dogs.
The idea for the Precious Pets Luxury Dog Shampoo range was born. She enrolled at the Peter Jones Enterprise Academy to learn how to turn Precious Pets into a reality. During this time she registered her company and created the logo to represent it. She graduated that year with distinction and had a business plan to go with it (Charlotte is pictured above with Peter Jones).
Her brother Gregory, who had first encouraged her to set up Precious Pets, joined the company as joint CEO. A fellow animal and dog lover, Gregory had recently graduated with a Business and Management Degree. Together they began creating their range of dog shampoos
The current range includes:
Simply Scentless - a nourishing shampoo for extra sensitive skin. The non-scented version of our naturally derived, gentle, low-lather luxury dog shampoo. Designed to enhance the natural qualities of all coat types.
Country Garden - the beautiful fusion of floral essential oil aromas. A scented version of our naturally derived, gentle, low-lather luxury dog shampoo. Designed to enhance the natural qualities of all coat types.
Vanilla Dreams - the elegant, light blend of essential oils. A scented version of our naturally derived, gentle, low-lather luxury dog shampoo. Designed to enhance the natural qualities of all coat types.
Precious Pets will be exhibiting at PATS Harrogate on September 15-16.
To read what dog owners have to say about Precious Pets click here
Precious Pets is looking for pet retailers, garden centres and vets to stock its products. Interested parties should email enquiries@thepreciouspetscompany.co.uk or call 02071129096. Visit http://thepreciouspetscompany.co.uk for more information.
