Karen Hubbard has joined Vital Pet Group as Marketing Manager. She joins the business following nearly seven years of working in the pet industry at Bestpets and Kennelpak. 

Karen said:  "I am passionate about working in the pet industry and I am thrilled to join Vital Pet Group. The team is developing and growing and there are many plans to take Vital Pet Group to the next level within the pet industry.

"I'm looking forward to working with my new colleagues & suppliers, as we aim to redefine the Vital Pet Group's presence, ensuring it resonates not just within the industry but, most importantly, with our customers.

"We are already working on opportunities for 2024 and with my knowledge of the industry, along with my network of valuable contacts, I hope to use this experience to make a meaningful impact in my new role.”

Peter Brame, Group Trading Director, said: "We are delighted to welcome Karen to our team during this period of business growth. She brings with her a wealth of knowledge, great enthusiasm, and a strong commitment to assisting our retailers in boosting sales. We have a lot of new projects in progress, and in response to valuable feedback from our retailers, we're looking forward to implementing some exciting changes starting in 2024.”