Fettle, a leading provider of 100% natural wholefood pet supplements, has appointed Tory Jeeves as UK Sales Manager. Tory brings a wealth of knowledge and experience in the pet sector, making her a tremendous asset to the Fettle team.
In her new role, Tory will focus on expanding Fettle’s presence among independent retailers across the UK, a segment that has been increasingly adopting wholefood pet supplements as a core part of their product offerings. Additionally, Tory will play a key role in supporting the growth and development of Fettle’s existing stockists, ensuring they continue to thrive as part of the Fettle family.
The UK pet care market has experienced significant growth, with the overall market size reaching £3.5 billion in 2023, projected to grow at a compound annual growth rate (CAGR) of 5.7%, reaching £5.8 billion by 2032. This growth reflects a rising consumer demand for high-quality, natural pet products, presenting a substantial opportunity for retailers to meet this demand. Pet owners are increasingly becoming conscious of making smarter, cleaner choices when it comes to their pets’ diets, favouring natural and wholefood options over synthetic alternatives. This growing trend presents a unique opportunity for independent retailers to offer products that resonate with health-conscious pet owners.
Tory’s extensive background in the pet industry positions her uniquely to lead this initiative. She will work directly with independent retailers to expand Fettle’s footprint, while also providing key support to existing stockists. Tory will ensure that they have the resources, training, and support needed to grow their businesses alongside Fettle’s continued success.

“We are thrilled to welcome Tory to the Fettle team,” said Alex Taylor-Grout, co-founder of Fettle. “Her deep understanding of the pet sector, combined with her passion for natural products, aligns perfectly with our mission to provide wholefood supplements that enhance pet health. Tory’s role will be vital not only in bringing new independent retailers on board but also in ensuring that our current stockists are well-supported as we continue to expand.”
Fettle remains committed to its mission of promoting pet health through natural nutrition. The company continues to innovate and expand its product line, ensuring that independent retailers have access to the supplements that meet the evolving needs of pet owners.
Contact:
Trade Enquiries: trade@fettlepets.com
Tory’s Direct Details: tory@fettlepets.com | +44 7886 101454
For more information about Fettle or to register as a stockist click on the following link: https://trade.fettlepets.com/pages/wholesale-registration-form