In This Issue
UK pet company hits back at raw food claims
Big pet companies behind move to ban advert, claims Pooch & Mutt
Pet firm Lily's Kitchen reports year of strong growth
The Bramton Company becomes Hero Pet Brands
'Eco' cat litter for environmentally-conscious owners
PATS Sandown attracts growing number of new exhibitors
Summit aims to connect pet brands with investors
Major companies exhibiting at AQUA 2019
Time to Spring clean your pet, says Vince the Vet
Check out some great offers at PATS Sandown
Get your own copy of Pet Trade Xtra
Pet shop owner left heartbroken as stolen Landrover is written-off
Chuckit! unveils new Rugged Fetch Wheel toy for tougher play
EUKANUBA releases children’s book to celebrate canine companionship
Beaphar UK gets set for most exciting PATS Sandown to date
Scruffs to give away new bed in New Year promo
Introducing TICKLESS – the new generation ultrasonic flea and tick protection
Turn Back Thyme with CSJ
The best of the previous Pet Trade Xtra
Fears auctioned-off pet food could flood the market
Woman receives £2 refund from Poundland after finding mouse in pet food
Sustainable dog food set to revolutionise pet market
Put your best paw forward in 2019 with Different Dog
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UK pet company hits back at raw food claims

Leading pet food supplier Natures Menu has hit back at claims made in a national daily newspaper that ‘deadly bugs in trendy raw pet foods pose a risk to owners’.


The Daily Mail ran a story on its website on Saturday reporting that Public Health England had issued a warning about raw food for pets making humans seriously ill.


But Craig Taylor, Managing Director at Natures Menu, told Pet Trade Xtra this week: “The recent Public Health England investigation has raised some important points for the industry and as Europe’s leading experts in raw we felt it important to add our wealth of experience to the debate.


“Over our heritage spanning 37 years, we feel there is no evidence to suggest that pets fed on a frozen raw diet are more likely to spread bacteria to humans," added Craig (pictured right).


“We of course always promote good hygiene practices for raw feeding and work closely with the PFMA on raw guidelines here in the UK. Furthermore our industry is carefully controlled by the relevant authorities and submits to all testing required, as well as abiding by all relevant EU legislation.


“We therefore believe that the risk to customers in handling raw pet food is no higher than that of handling raw meat for their own consumption, providing basic hygiene rules are implemented.


“Raw feeding responsibly is completely safe and pets love and thrive on a natural diet of quality ingredients, with countless customers and vets reporting significant health benefits, and we are determined to continue to educate pet owners and the industry on the benefits of responsible raw feeding.”


The Daily Mail story reported that Whitehall scientists said feeding dogs fashionable raw meat diets puts their owners at risk.


In its latest report, Public Health England said a food poisoning outbreak in August 2017 left four people seriously ill. One unnamed victim died of acute kidney failure.


The common link between all four cases – in the North East and South East – was contact with dogs.


The Daily Mail reported that all four were struck down by the same STEC bug – shiga toxin-producing E coli – and three dogs were fed on raw meat diets containing green tripe, the untreated contents of cows’ stomachs.


PHE said that its report suggested ‘an increasing trend in potential risk to humans from raw pet food’.


The full Daily Mail story can be read by clicking here

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