In This Issue
Surge of interest for pet firm after Dragons' Den appearance
Two major new product initiatives for PATS 2019
Sustainability at the core of PATS thanks to new initiatives
Danish Design launches new FatFace pet bed collection
Style, quality and sparkle - the new flexi GLAM line Splash
New Product Award winners for Pets@Glee revealed
Dogrobes helps to support the thriving Scottish Textile industry by creating jobs at Haven PTS
Wilsons Pet Food set to launch new Raw Frozen Range
PetSafe Brand to unveil new Drinkwell fountain range
Christmas comes early to The Innocent Pet
Lily's Kitchen unveils this year's festive range
New dog-resistant grass seed formula launched by Johnsons Lawn Seed
Raw-feeding campaign creates massive 'on-air' exposure
Scruffs appoints new Head of Sales to increase domestic growth
Get your own copy of Pet Trade Xtra
Get ready…for fireworks!
Nature’s Munch – a veritable feast of freeze-dried fruit & veg by Pawfect Foods
Doberman saved by PDSA after suffering near fatal twisted stomach
The best of the previous Pet Trade Xtra
Young entrepreneur takes pet food world by storm
How PATS has helped Pet Munchies to grow into a successful business
How will Boris Johnson find time for new dog?
Advertising watchdog upholds complaint against PETA
Pet firm appoints National Account Manager
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Christmas comes early to The Innocent Pet

 

Luxury pet treat company, The Innocent Pet, has launched two innovative festive dog treat products for their Christmas range this year which are now available to order.  The festive, grain free Christmas Cake Mix and Christmas Treat Collection are the perfect yuletide gift for hounds.


Founder Chloe Heaton said: “The cake is the perfect way to get the whole family involved in the Christmas fun; our children love to bake so it’s great to see everyone coming together to make a tasty treat that our dogs can enjoy!”


The easy-to-make Christmas Cake Mix combines air-dried British turkey and cranberries with a grain free flour blend and produces the ultimate dog-friendly festive bake. The kit consists of 2 sachets: one with air-dried British turkey and herb pieces (the turkey has been gently air-dried for up to 4 days to maintain nutrients and flavour).  The second sachet contains grain free flours, gluten free baking powder and a blend of cranberry, apple and nettle.


The Christmas Treat Collection contains two pouches of exclusive, luxury air-dried treats. Turkey & Cranberry Triangles, and Venison & Apple Bites are on the menu with this tasty Christmas treat.


Chloe added: “We are excited to offer a luxury treat to retailers for the festive period, and our two Christmas products are beautifully packaged with exclusive flavours.”


Both products are packed in striking recyclable boxes, making them perfect gifts.  RRP for both products is £10.


The Innocent Pet will also be attending PATS Telford next weekend with their full range of treats and food, including the Birthday Cake Mix which is currently a finalist for Best New Product in the Treat category for the PetQuip awards.

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