Frozzys has expanded its functionally focused ‘Happy Gut’ range with its new high fibre, protein rich Happy Gut Protein Bites. The 100g bags are available in three irresistible flavours – Turkey, Duck and Salmon and retail at £3.49.
The range delivers a carefully balanced recipe that meets the growing demand for functional pet snacks. These are a nutritionally well-thought-out product, designed to earn repeat purchase and build category value.
Positioned as a 3-in-1 treat, the recipe combines functional benefits, strong palatability and premium nutritional credentials. Natural fibre sourced from nutrient-dense pulses supports digestive health and helps pet owners feel confident they are making a smarter everyday choice. Meanwhile, the high-protein formulation not only delivers clear nutritional benefits but also drives the taste and texture dogs love - increasing product satisfaction and supporting repeat sales.
Protein Rich
Protein remains one of the most recognised and sought-after nutritional cues for modern consumers and pet parents are no different. Happy Gut Protein Bites deliver meaningful protein levels to support muscle maintenance, strength and overall vitality, aligning perfectly with the premiumisation trend in pet care. By combining functional performance with everyday appeal, Frozzys Happy Gut Protein Bites offer a treat that taps into health-driven purchasing habits and adds real value to the category.
Powered By Pulses
Today’s pet parents are actively seeking treats that do more than reward - they want snacks with a clear wellness purpose. That’s why Frozzys has developed the Happy Gut Protein Bites recipe around natural fibre from pulses including peas, chickpeas and broad beans, delivering a functional benefit that is both highly relevant and easy to communicate on-pack and at shelf.
Fibre plays a key role in supporting healthy digestion, helping pet owners feel they are making a smarter everyday choice rather than an occasional indulgence. The result is a treat that naturally fits into the fast-growing “functional snacking” space, strengthening category credibility while encouraging more frequent purchase.
Highly Palatable
The high-protein recipe for Happy Gut Protein Bites has been designed for maximum palatability, this treat delivers the flavour and satisfaction dogs crave, increasing the likelihood of immediate approval and long-term loyalty. For retailers, that translates directly into repeat purchase behaviour, stronger product turnover and a treat that earns its place in the fixture.
Happy Gut Protein Bites are purpose-built for the “humanisation” trend, offering a recipe that feels more like a modern health snack than a traditional pet treat. With recognisable ingredients, a clear nutritional purpose and benefits that are easy for shoppers to understand at a glance, Happy Gut Protein Bites align perfectly with today’s consumers expectations from premium treats.
For more information visit www.frozzys.com
