In This Issue
Finalists announced for PIF's Innovation Award
Independent pet shop triumphs in national competition
New owner of pet food firm expands retail side of business
Zoomark 2025 surpasses all expectations
Award-winning products become more widely available
WHM Pet Group and Wildlife World reach distribution deal
No Fuss Fulfilment appointed UK distributor for grooming range 
Jollyes stores ready for the big cat takeover
The Innocent Hound's seasonal treats now all year-round
Get your own copy of Pet Trade Xtra
Swedish pet insurance specialist appoints UK managing director
OATA relaunches Business Biosecurity Self-Assessment Tool for Invasive Species Week
Support pet’s dental health with Dorwest Herbs
New British Record for Cambridgeshire Flyball!
The best of last edition of Pet Trade Xtra
RSPCA campaign didn’t mislead on welfare standards, rules watchdog
Vital Pet Group appoints two new Business Development Managers
Carepet wins first-ever NEXT Award for Pet Innovators
Winners of 2025 Pet Vision Awards revealed
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The Innocent Hound's seasonal treats now all year-round

 

The Innocent Hound will be selling three of its much-loved seasonal treats, all year round – allowing dogs to enjoy their favourite treats no matter what the season. 

 

The trio of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and fruit for additional vitamins and minerals to support a balanced diet. 

 

“We’ve had such a positive response to our seasonal range, with many customers asking for them outside our usual launch windows,” says Chloe Heaton, founder of The Innocent Pet Care Company. “Making these products available all year-round allows our retail partners more flexibility, offering customers their favourite treats regardless of season.” 

 

Each of the treats are handmade in Yorkshire using a unique air-drying production method which allows them to retain both the nutrients and flavour. 

 

The three products are available in cases of 10, RRP £5.50. You can pre-order them now from The Innocent Hound’s online trade store at www.innocentpetcare.co.uk

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