Pet Remedy, manufacturers of the unique and clinically proven natural de-stress and calming range, have won a major contract to launch with Fressnapf in Q4 this year.
With over 1500 stores, Fressnapf is Europe’s largest pet retailer and the decision to launch Pet Remedy in their home territory of Germany is a major step forward for the UK based calming brand.
The launch is timed around the build up to “Party Season” and, in particular, St. Sylvester’s Day celebrations which take place on December 31st in Germany.
Speaking about the launch, Rob Tyler, Sales Director of Pet Remedy said: “We are delighted to be launching with Fressnapf and have thoroughly enjoyed working with their team and preparing this launch to coincide with the key selling period for calming products.
"We started talks with Fressnapf just over 12 months ago and this launch is the latest step in Pet Remedy’s rapid growth across all of our sales channels.
"Consumers, retailers, vets and other pet professionals are all recognising the benefits that our range can provide. Being natural, easy to use, fast acting and suitable for all pets means that Pet Remedy can provide retailers with a complete and comprehensive calming offer backed up with strong marketing support and training.”
The product launch Germany will be on a “Party Season” floor standing unit delivered to stores pre-loaded for ease of merchandising. Pet Remedy have produced a full marketing package for the launch which includes Posters, customer samples and training videos for store staff, all fully translated and bespoke manufactured in German language.
www.petremedy.co.uk
