Archie Wilson and Rory Hanna, the founders of London-based business start-up and pet health supplement company PAWD DRINKS, have added to their successful first year in business by becoming a finalist in the UK StartUp Awards for the London region. They have made the finals in the Retail and E-Commerce category.
The UK StartUp Awards are organised by the founders of The Great British Entrepreneur Awards and the Fast Growth 50 Index. They champion and celebrate the best and brightest start-ups from ten regions across the United Kingdom. All category winners from the ten regions will go forward to compete in the UK national final where the best new businesses in the UK will be crowned in their respective categories as well as the overall UK StartUp of the year.
The award recognition comes on the back of PAWD DRINKS securing their first major retail deal with Pets Corner seeing their product range now on sale in their 160 stores nationwide.
PAWD DRINKS’ innovative health supplement drinks for dogs made the finals of 6 major industry awards in 2024 and in June last year they met and were accepted onto the NatWest Accelerator Programme. The PAWD DRINKS team attended over 60 events last year to promote their products, they have shipped to 8 countries, have received over 120 5 star reviews for their products and have hosted a series of community dog walks. Their debut at PATS (the pet industry trade show) saw queues on their stand and interest from the major wholesalers and distributors.
PAWD DRINKS are the result of extensive research and development by world-leading animal nutritionists including Dr. Farshad Goodarzi Boroojeni and are veterinary-approved. Each formula has been carefully crafted to not only address specific health concerns but also contribute to the overall well-being of our four-legged friends. PAWD DRINKS are pH neutral and contain no acidifiers or preservatives.
The drinks market for pets is relatively new but growing and PAWD DRINKS tackle a number of important areas. As well as hydration and wellness, PAWD DRINKS are absorbed more quickly andefficiently by a dog's body compared to pills, powders and chews. This is important when addressing certain health or behavioural issues and when you need a fast result. Administering liquid supplements to dogs is easier than giving them pills or chews, especially for dogs that are finicky eaters or have difficulty swallowing. Liquid supplements can be mixed into their food or into an empty dog bowl and as dogs want to drink and love the taste of PAWD DRINKS, it makes them easier to administer. Dosage is 60 ml for all dogs per day. They are palatable, achieve faster results and are gentle on the digestive system. PAWD DRINKS are less likely to cause irritation or discomfort compared to some pill formulations.
Recently launched, PAWD DRINKS Wellness contains 100% natural active ingredients such as L-leucine, L-Isoleucine and L-valine (BCAAs) as well as Yeast Extract. These are all designed to aid muscle recovery, support the immune system and improve cognitive health.
Other supplements in the range include PAWD DRINKS Joints which has been formulated to address stiffness and joint mobility with up to 80% of all dogs suffering from some form of mobility issues over the age of 8. PAWD DRINKS Joints contains natural ingredients, such as ginger, acerola and devil’s claw to support joint mobility.
PAWD DRINKS Calming will help to relax and soothe your dog in any anxious situations. This can be in the form of separation, social, travel or noise anxiety, with around 70% of dogs suffering with fear or anxiety. So,as well as helping to keep your pet hydrated, you can tackle some of the many problems that affect dogs whilst helping to improve their overall wellness.
For further information visit: www.pawddrinks.com
