Having launched its pet care brands in June, Gardman believes that special Christmas deals offer great potential for pet retailers and garden centres. 

“All our research and our own experience has shown that consumers love to treat their pets all year round so this category benefits from not being seasonally dependent,” says Lisa Blackmore, Head of Category Management at Gardman.

“However, at Christmas nearly 70% of consumers buy gifts for their pets so pet care has tremendous potential at this time of year. Garden centres are an ideal environment for pet owners to shop for their pets, particularly as they are often keen gardeners too.

“We’ve had a great response to our new pet care category as customers have appreciated the breadth of products and target consumers that the Gardman Pet, Heads & Tails and Explorer brands cover, as well as the merchandising solutions and delivery options we are offering. 

“Now we have over 100 stockists we’re focussing on our promotional offers for Christmas and using great deals as a lever to encourage both customers and consumers to experience the benefits of our new pet care range.”

For the Christmas pet care promotion Gardman is offering great deals on seven festive volume lines with stand out POS and merchandising, all available for immediate delivery.  See www.gardman.co.uk/petcare-promotions for more information on promotional activity or Gardman’s new standalone pet care website, www.gardmanpetcare.co.uk for more information on its petcare range.