The Hy range from leading wholesaler Battles is set to make a big splash at BETA International when it returns as visitor bag sponsor for the 2018 show.

This is the fourth year of support from the popular equestrian brand of essential products for horse and rider.

Its distinctive Hy logo will feature on bags handed out to visitors on arrival, securing a high-profile presence throughout the halls.

“We are delighted to be supporting BETA International once again and really looking forward to showcasing lots of new Hy brand products,” said Battles commercial manager Anna Clarke.

BETA International organiser Claire Thomas added: “We are thrilled that Hy is returning to sponsor the visitor bags for another year. We have always enjoyed a great working relationship with the Battles team and it's fantastic news that we are going to be joining forces once again.”

The sponsorship will see the Hy brand take its place among fellow sponsors Equestrian Trade News (ETN), Shires Equestrian, Schockemöhle Sports, Toggi and main sponsor Neue Schule.

BETA International is the world’s leading trade exhibition for equestrian, country clothing, outdoor and pet products.

The 2018 show will take place at the NEC, Birmingham, from 21 to 23 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.