Higher Nature is expecting a surge in sales of its Pet Calm product ahead of the busy and noisy fireworks season.

Higher Nature Pets Calm is a relaxing blend of calming nutrients to help nervous and anxious pets. Theanine increases the feeling of calm, tryptophan helps reduce anxiety and magnesium is a natural relaxant.

This formula can be given to pets during situations that make them stressed such as bonfire night, car journeys, new introductions and thunderstorms.

It can also be given on an ongoing basis if they are particularly nervous or anxious animals. The powder can be mixed into their food or with a favourite treat, and is also 100% vegan.

Higher Nature also supports Blue Cross, with 50p from the sale of each product in the UK being donated to the charity.