In This Issue
Ensuring pet care packaging is sustainable
Vitalin’s new range includes eco-friendly packaging
Royal Canin introduces new look packaging to Breed range
PetSafe Brand firm acquires pet travel product business
Barking Heads picks up national dog-friendly award
Lily's Kitchen enhances its ethical credentials
Natures Menu receives food safety recognition
Veterinary reveal of new Indoor Rabbit Food met with positive reception
YuMOVE will sponsor ITV’s ‘For the Love of Dogs’
New Puppy School Welcome Box is a ‘RAWring’ success
Top prize for dog food company at rural business awards
Get your own copy of Pet Trade Xtra
Dog dies after eating ‘treat’ bought from pet shop
Inspired Pet Nutrition appoints Group Operations Director
OATA AGM confirms Directors for the next year
CSJ launches CP All-Rounder – a kibble to suit all breeds
Westwood Vets opens new Garforth branch
Devon firm launches vegan-friendly dog treat
PawTrax launches 4th generation Halo GPS Cat Collar
Pet franchise invests in its future
The best of the previous Pet Trade Xtra
Innovative pet products wanted for new TV series
Unipet named winner of business award
Pet product entrepreneur wins national exporter award
Marion Stinton retires after 37 years in the pet trade
Shortlist announced for Pet Industry Federation Awards
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Lily's Kitchen enhances its ethical credentials

Lily’s Kitchen has been named as the UK’s top rated ethical pet food company for the 10th year running by ethical consumer comparison company The Good Shopping Guide, the world’s best-selling ethical shopping reference book and website, covering areas such as environment, animal welfare, treatment of people amongst many others.


Lily’s Kitchen achieved the top index score of 100, which highlights the company’s continued commitment to ethical behaviour, responsible corporate governance and employee integrity. 


Henrietta Morrison, founder of Lily’s Kitchen, comments: “From the very beginning, our aim has been to give consumers a choice in what they feed their pets as well as what the food is packaged in.


"We were the first pet food company to use compostable bags for our dry food, printed with vegetable dyes…and although they look quite crumply, our consumers love the fact that they will not be heading to landfill.


"Our wet food packaging is also recyclable, so pet parents know they’re doing well for their pet and doing well for the planet too.


“I was one of those people who had no idea that single serve cat and dog pouches take several lifetimes to break down and end up doing terrible harm to the environment by going into landfill in enormous quantities.


"In the UK alone, in one year, almost 9 billion cat pouches go into landfill. It’s brilliant that people are now realizing this and actively seeking alternative packaging for their pets.”


Commenting on the accolade, Kat Alexander from The Good Shopping Guide said: “Once again, we are very pleased that Lily’s Kitchen remains as one of our top-ranking Ethical Accreditation members and continues to perform so well in our ethical research rankings.  We look forward to continuing to work with them and promote Lily’s Kitchen as an ethical choice to our dedicated audience of ethical shoppers.”


When compiling this year's list, The Good Shopping Guide independently assessed the company’s competency in ethics and compliance; culture of ethics; leadership, innovation and reputation; corporate responsibility and governance.


Three years ago, Lily’s Kitchen became a founding member of B Corp UK - an organisation which begun in the US (Etsy and Patagonia are among the founding members) as a collection of companies united in their desire to use business as a force for good.  Lily’s Kitchen is still the only pet food company to be a certified B Corp. It has been ethically minded since day one, and its status as a B Corp UK founder member goes to underline that commitment.


Individually, ‘B Corps’ as they are known, meet the highest standards of performance and are transparent and accountable in their business operations. Member companies are encouraged to use their individual and collective power to help solve social and environmental problems.   


Ensuring the business has a positive impact on society and the planet is at the heart of all Lily’s Kitchen does, and with their simple but meaningful mission - dedicated to providing naturally nutritious food for pets, and a pledge to tread carefully on the planet and actively engage with the community - Lily’s Kitchen heads towards its 11th year with a success to match its ambitions. 

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