Natures Menu has record month at exhibitions
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Natures Menu unveiled a new look last month, resulting in unprecedented levels of interest from breeders, vets, groomers, trade and consumers, with the team barely pausing for breath between selling and dealing with enquiries.
Dawn Spiby, Marketing Director at Natures Menu, said: “We were delighted with the new look, positioning and way the show went. The footfall was huge, the number of new enquiries very high, reflecting the growing interest in the raw and raw inspired category.
"As market leader, we expected to see more interest, but saw far more people than we imagined. A record number of breeders signed up to our schemes and the orders following the show have also been high.”
The business, who is market leader in raw pet foods, showcased all their ranges from the Home prepared category of meat and mixers to the complete and balanced Natures Menu and Country Hunter ranges.
The bones and chews proved popular as treats for dogs waiting to be shown and the meaty treats and Country Hunter, complete and balanced freeze dried snacks were being taken home in the bag load!
Only a week later and the team were back on the road at PATS, with a fabulous freezer deal and showing their new mixer biscuit. A record number of trade visitors called by the stand, stimulated by a digital campaign.
Joanne Ford, digital manager, advised: “It’s great to hear that our teaser and CRM systems had such a positive effect on driving interest to our stand at PATS. We try hard to keep our pet partners informed and send communications on topical matters, innovations and offers each month.”
These communications helped support a record number of freezers, way in excess of 100, being placed in both existing and new accounts, and multiple pre-orders being taken for the mixer biscuit, which went on sale on April 3rd.
Pictured: The Natures Menu stand at PATS Sandown was a hive of activity throughout the show.
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