Building on previous years’ hydration initiatives, the brand will be underlining to consumers the importance of keeping animals watered in the summer months. 

Across its social media assets PetSafe Brand will be sharing top hydration tips via a series of memes and infographics as well as running fountain giveaways. 

Its Facebook page will feature a weekly weather report advising people of hot conditions and how to keep their pets healthy. 

The brand will also be forging partnerships with key Facebook and Instagram social influencers, engaging their audiences about hydration.

Top tips that will be shared include soaking pets’ coats in cool water and adding flavour and water to their food.  The brand is also encouraging pet owners to invest in water fountains as the continuous, fresh supply of running water provides a more natural way for pets to drink. 

The campaign will be promoting the Drinkwell Pet Fountains range offered by PetSafe® Brand as the fountains all provide a clean supply of fresh, great-tasting water, giving dogs and cats a reason to drink more. 

 

The highlight of the campaign will be the Drinkwell Sedona Pet Fountain, which provides up to three litres of fresh filtered water and is whisper-quiet, making it suitable for apprehensive pets. 

The brand will also be promoting the Drinkwell Ceramic Pagoda Pet Fountain which provides two litres of water and has an easy-to-clean ceramic design and an elevated dish, ideal for elderly or arthritic pets.

Angela Critchley, International Marketing Manager said: “We’re committed to increasing awareness of pet hydration needs during the warmer months and this year’s initiative builds on previous years’ successful campaigns. 

"Pets need more water than many pet owners might think; while we’re made up of around 55 per cent water, it constitutes 80% of a pet’s body, making fluid replenishment even more essential to their overall health.”

For more information on other Drinkwell Pet Fountains and the full PetSafe Brand range visit www.petsafe.net/UK.