The Pet Industry Federation hosted a highly successful executive briefing for members, bringing together expert insight, practical data and senior-level discussion on the future of the pet sector.

Held at Mintel House in London, the event focused on The Future of the Pet Sector 2026 and featured presentations from consumer research agency Mintel and digital strategy specialists Herd. Attendees heard fresh analysis on evolving consumer behaviour, product innovation, sustainability, digital commerce and the strategic challenges and opportunities facing pet businesses in the years ahead.

The session also provided valuable networking opportunities, allowing senior leaders from across the sector to connect, share perspectives and discuss how emerging trends are shaping their businesses.

The briefing was free to attend for PIF members and forms part of PIF’s ongoing commitment to providing high-quality insight, support and engagement opportunities for the industry.

Nigel Baker, CEO of the Pet Industry Federation, said: “This was a really strong session with excellent engagement from our members. The quality of insight from Mintel and Herd was first-class and the discussion that followed showed just how valuable these events are for helping businesses to learn more about our ever evolving pet owner landscape and to think and plan ahead. Providing free access to this level of insight is a key part of what PIF offers its members.”

Bhavin Gore, Solutions Expert at Mintel, added: “It was great to work with PIF on this briefing and to see such strong interest from across the pet sector. The conversations in the room showed how important it is for businesses to understand changing consumer expectations and use data to inform future strategy.”

PIF is developing further member-exclusive insight sessions, including a seminar focused on export opportunities for pet businesses. Further announcements will be made once details become available.