In This Issue
WildWash to unveil new range at PATS Telford
Well-known pet store Seapets closes suddenly
Dobbies allows dogs in its 35 garden centres
Excitement builds as PATS Telford gets set to open later this month
PetQuip Awards Dinner on track to be the biggest yet
Beaphar’s new website leads the way
Pet Trade Xtra mascot qualifies for Crufts
Tickets on sale for the PIF Forum & Awards 2016
Thousands turn out for opening of Fishkeeper Scotland store
Get your own copy of Pet Trade Xtra
98% of vets asked to euthanise healthy pets
Coventry pet shop to close after nearly half-a-century of trading
Skinner's Pet Food exhibiting at Glee
BDGA calls on pet groomers to complete survey on City & Guilds qualification
Don’t let pets get fired up this fireworks season
AATU set to unveil wet food products at PATS Telford
Independent Vetcare announces New Graduate Academy partners
Exclusive pet accessories from Italian company Petitamis
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Don’t let pets get fired up this fireworks season

Recent research into firework fears and noise sensitivities by Ceva Animal Health, manufacturer of ADAPTIL and FELIWAY, has revealed that over three-quarters of pet owners believe that their pets are frightened of fireworks, with nearly 90% of owners worried about how their pet would cope during the firework season.

Indeed, over 80% of those questioned stated that their pet’s anxiety means that they do not enjoy fireworks as much and would change their social life during the firework season to ensure that they do not leave their pet ‘home alone’ while fireworks are going off.

Despite their concerns, however, over a quarter of owners do not make preparations in their household to help prepare their pet for fireworks and over a third of those that do only encourage their pet to sleep in a den or hideaway a few days before the fireworks, which does not leave enough time for a pet to become accustomed to their new living arrangements.

“More than 40% of owners have sought advice on the preparations that can help their pets during the firework season, with nearly 20% seeking help from their pet shop or pet supermarket which is a fantastic opportunity for retailers to provide help and advice on the subject to enhance the retailer/customer bond,” comments Claire Russell, product manager for pheromones at Ceva Animal Health. 

“By building a den for a dog and a hideaway for a cat a few weeks in advance, pets will have a safe place to retreat to when fireworks start.  Plugging in an ADAPTIL or FELIWAY CLASSIC diffuser will increase the security and help create a calm environment.  Confining two cats to a household while fireworks are going off may cause inter-cat aggression.  FELIWAY FRIENDS can help reduce conflicts and aggression between housemate cats.”

Ceva has launched a comprehensive new marketing pack to help educate and support customers with noise sensitive pets in the run up to the firework season.  The new pack features leaflets, leaflet holders and posters.

For further information on Ceva’s fireworks campaign please email

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