Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
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A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...
The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
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It has taken a lot of blood, sweat and tears to elevate Not Just Pets in Bath to the highest pinnacle of independent pet retailing but according to owner Janine Tozer there has been a lot of fun along the way. This week Janine reveals how she and her husband Mike have made their business the envy of the pet industry...
According to Janine Tozer, there is no such thing as a typical day at the award-winning Not Just Pets store in Bath, but after returning from PATS Harrogate where she helped to judge the New Product Awards, Janine talked us through a 'day in the life' of running a successful pet shop...
After attracting record numbers of exhibitors and visitors to its Harrogate show on Sunday and Monday, PATS has confirmed the dates for its two events in 2014...
Natural petfood specialists Natures Menu have vowed to use recent success in industry awards as a spur to become even more influential in the lives of pet owners...
The Rabbit Welfare Association & Fund has criticised the BBC after learning the organisation planned to split up rabbits used in a progamme called 'The Burrowers' and have them sold through pet shops...
Top groomer Joanne Angus entertained visitors at PATS Harrogate with her demonstrations and then went on to win the Groomer of the Year title at the PetQuip Industry Awards...
Pure Pet Food, who have featured prominently in past editions of Pet Trade Xtra, have won their most prestigious award to date, picking up the Innovation Gold at the PetQuip Industry Awards...
The first PetQuip Industry Awards were voted a huge success after the high calibre of winners and runners-up were announced at a special Gala Dinner in Harrogate on Sunday...
As well as recognising the best in UK and international pet business, the PetQuip Awards Gala was also about having some fun. Here's a selection of pictures from the event held at the Majestic Hotel in Harrogate...
Doogie Stuff Ltd, the company behind the revolutionary cat toilet training system Litter Kwitter, has been recognised for its outstanding export performance...
Highly colourful cat and dog characters promoting the new Little PetFace range created a lot of attention during the three-day Glee show at the NEC Birmingham...
Internet celebrity Grumpy Cat, whose first video has been viewed more than 12 million times on YouTube, has landed an endorsement deal with a top cat food brand in America...
