Mr Bug became the latest winner of Global Good’s Product of the Year category, a sustainable-centric award.

The awards highlights not only those brands blazing a trail for purpose-built sustainability but also scalable businesses with the growth potential to achieve meaningful world impact.

Having already won a coveted ethical award from Good Shopping Guide and a much sought-after Innovate bursary for its pioneering work on insect protein, the Global Good accolade provides Mr Bug with the icing on the cake.     

Clearly sustainable, planet-friendly dog treats is only one tranche of Mr Bug’s bigger vision that actively encompasses championing both the circular economy and new-age farming.

Mr Bug co-founder Conal Cunningham said: “For all our business’ light touch and informal tone, it’s clear to see that our big idea – sustainable insect protein – extends far beyond healthier snacking for dogs into human food consumption.  

“That said, pet treats is a highly competitive marketplace which provides all the perfect touch points needed to test and fine-tune our wider farming vision – using less land, feed and water – to create ‘everyday affordable’ yet sustainable food proteins.”