In This Issue
Surge of interest for pet firm after Dragons' Den appearance
Two major new product initiatives for PATS 2019
Sustainability at the core of PATS thanks to new initiatives
Danish Design launches new FatFace pet bed collection
Style, quality and sparkle - the new flexi GLAM line Splash
New Product Award winners for Pets@Glee revealed
Dogrobes helps to support the thriving Scottish Textile industry by creating jobs at Haven PTS
Wilsons Pet Food set to launch new Raw Frozen Range
PetSafe Brand to unveil new Drinkwell fountain range
Christmas comes early to The Innocent Pet
Lily's Kitchen unveils this year's festive range
New dog-resistant grass seed formula launched by Johnsons Lawn Seed
Raw-feeding campaign creates massive 'on-air' exposure
Scruffs appoints new Head of Sales to increase domestic growth
Get your own copy of Pet Trade Xtra
Get ready…for fireworks!
Nature’s Munch – a veritable feast of freeze-dried fruit & veg by Pawfect Foods
Doberman saved by PDSA after suffering near fatal twisted stomach
The best of the previous Pet Trade Xtra
Young entrepreneur takes pet food world by storm
How PATS has helped Pet Munchies to grow into a successful business
How will Boris Johnson find time for new dog?
Advertising watchdog upholds complaint against PETA
Pet firm appoints National Account Manager
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New dog-resistant grass seed formula launched by Johnsons Lawn Seed

A new grass seed mix that has been scientifically proven to resist damage caused by dog urine is being exclusively introduced by Johnsons Lawn Seed.

 

Tuffgrass with Dog Patch Resistance is a unique new product that has been formulated to banish the problem of yellow patches and dead areas of grasscaused by dogs urinating on lawns. By incorporating naturally tolerant grass species, scorched patches in lawns will be consigned to history, without consumers having to change their dog’s diet or behaviour. Even if slight discolouration occasionally occurs, grass will recover.

 

World-leading grass seed specialist DLF Seeds, the parent company of Johnsons Lawn Seed, carried out 672 tests to simulate the effect of dog urine on individual types of grass. It tested 168 varieties of grass across seven species – trialing each variety with dog urine mixtures in four concentrations. Results showed that certain grasses offer better resistance to dog urine than others, while some did not suffer any detrimental effects.

 

Johnsons Lawn Seed’s Guy Jenkins said: “When dogs use a lawn as their toilet, acid in canine urine causes burns on the grass, a problem that in the past has forced consumers to undertake time-consuming lawn repairs. By introducing dog patch resistant grass seed, gardeners will benefit from lawns that are robust enough to cope with the stress caused by even concentrated dog urine, without discolouration or patches.

 

“The development of dog patch resistant grass seed was based on rock solid data from trials, with the product rigorously tested by scientists at DLF Seeds in Denmark. Following extensive research and development, we are bringing to market a unique product that has proven its ability to create dog-resistant lawnsthat are tough enough to stand up to the wear and tear of family use. As an added bonus, it has an excellent resistance to low temperatures and snow, with improved drought-resistance,” Guy added.

 

Establishing a new lawn using Tuffgrass with Dog Patch Resistance is a one-off job and requires no more effort than sowing any other type of lawn from seed. For consumers who are unable to renew their entire lawn, existing turf can be overseeded with dog patch resistant grass seed in autumn or spring.

 

Overseeding will gradually introduce patch resistant grass into established lawns, which will steadily gain the benefits of dog urine resistance over time.  For consumers who have only a small amount of dog urine damage in their lawn, dog patch resistant grass seed can be used to repair affected areas.

 

In line with consumer trends for products that are kind to the environment, Johnsons’ dog patch resistant mixtures are natural and safe for family use. The product contains 100% grass seed and nothing else.

 

To find out more about Johnsons Lawn Seed products please visit http://www.johnsonslawnseed.com/product-range.aspx

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