Businesses have until Thursday 25 April to enter their pet industry innovation into the Pet Industry Federation Innovation Awards.

The PIF Innovation Awards recognise the groundbreaking ideas and advancements in the pet industry from companies and people who have pushed the boundaries of innovation.

The Awards are free to enter and are open to all businesses in the pet sector, including product, service or tech.

The Innovation Awards are a key feature of PIF’s Business of Pets conference, designed to help pet businesses take that vital step to the next level. The two-day conference, now in its second year, will take place on Wednesday 5 - Thursday 6 June at Cranfield Management Development Centre near Milton Keynes and will have a full itinerary of inspirational and insightful speakers; from angel investors and key distributors to sustainability and marketing experts; legal advisors and mentors. The programme will be announced next week, with ticket sales going live at the same time. 

A judging panel will select ten finalists in the Awards who will have the opportunity to present their innovation at the Business of Pets conference, giving them unprecedented access to potential investors. The overall Innovation Awards winner will be chosen on the final day of the Business of Pets conference. 

For full details of entry criteria and how to enter the Innovation Awards, please visit: https://petfederation.co.uk/the-business-of-pets-conference/innovation/