Entries to first Raw & Fresh Pet Food Awards now open

Marking a major milestone for the rapidly expanding Raw and Fresh feeding sector, the R’Awards takes place on Saturday 1st May 2027 at the St John’s Hotel, Solihull.

Bringing together industry pioneers, nutritionists and innovators for celebration, education and networking. Not least with a prestigious expert judging panel boasting decades’ experience in the sector including: Pet Industry Federation’s Daniel Everett, Pet Industry podcaster Clayton Payne, Dr Bella O’Connell and Dr Vicki Adams, Chief Executive, Animal Cancer Trust.

PIF’s Daniel Everett explained: “This event is recognising the sectors growth and will shine a spotlight on the emerging brands, businesses, individuals and products driving the future of natural pet nutrition in the pet industry”.

“These awards are more than recognition! They’re a celebration of an industry sector committed to improving the health and wellbeing of our pets through natural nutrition,” said Caroline Griffith, organiser of the Natural Dog Expo. “Despite the challenges the sector continues to face, this community remains passionate, innovative, and deeply committed to giving dogs and cats the very best care.”

The categories:

Raw Retailer of the Year (Scotland, Wales & Ireland, England North, England Mid Counties, England South)
Raw Retail Store Advisor
Fresh Lightly-Cooked Brand (products purchased frozen or from a fridge)
Raw Meaty Bones Supplier (raw food brand)
Raw Complete and Balanced Range
80/10/10 Range
Innovative Product (released in the last two years can include Treats/Broth)
Raw Brand of the Year
Raw Rising Star Brand (new or small-but-growing brand)
Social Media Influencer of the Year
Advocate of the Year (active fresh food promoter or industry educator: non-social media)

The prestigious Lifetime Achievement Award finalists have already been announced, and they are:

Dr Anna Hielm-Bjorkman
Jonathan Self - Honeys Real Dog Food
Dr Nick Thompson
Peter Hornsby - Durham Animal Feeds

Enter your brand and be a part of this inaugural occasion here: https://naturaldogexpo.com/raw-pet-food-industry-awards/

For more information, including reserving your table at the Awards contact event organiser Caroline Griffith, Email: woof@naturaldogexpo.com