In This Issue
Pets at Home produces rap-themed video to advertise flea treatment
Pet product wholesaler Bestpets launches new app
Bring Your Dog To Work Day 21st June – top pet care brands taking part in Britain’s best day out for dogs
Tips for a ‘barking’ Bring Your Dog To Work Day
Webbox undertakes major rebrand
Classic car rally calls in at Inspired Pet Nutrition
Wilsons Pet Food add Working Dog range to successful brand of Cold Pressed Dog Food
Collarways brings top American products to UK
International buyers lap up Cath Kidston pet range
HiLife unveils new packaging for natural pet food range
OATA joins Westminster committee inquiry to talk about invasive species
Collared Creatures launches 'on trend' Harris Tweed collars
Get your own copy of Pet Trade Xtra
Pet shop owner left devastated after theft of more than 20 snakes
Former sales director takes over as general manager of Mars Petcare UK
Managing Director of Poppy’s Picnic appointed Vice Chair of the PFMA Communications Committee
Chuckit! unveils the innovative FetchFlight
Oscar & Hooch celebrates 10th anniversary of Medical Detection Dog Charity
Hill's Pet Nutrition introduces Stews to Prescription Diet range
The best of the previous Pet Trade Xtra
Internet and changing shopping habits blamed for pet shop closure
Jollyes set to open new pet superstore
Yorkshire pet business launches UK first meaty birthday cake mix for dogs
Wilsons Pet Food appoints Dan Griffin as Head of Sales
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Pets at Home produces rap-themed video to advertise flea treatment


Manchester creative agency Dinosaur has created a rap-themed video to help Pets at Home to promote its VIP Subscribe & Save flea treatment.


The video features pets K-9 and Lil Smudge, a rapping and scratching duo of flea-free animals. In the film they demonstrate that the only scratching in their home is on the decks. 


“Our rap-themed video tapped into pet owners’ love for their animals, the daft things they do, and the feeling of relief when they’re protected from fleas,” said Dinosaur.


"We delivered it across a fully-integrated media plan, including YouTube pre roll, Facebook, Instagram, digital display, national press, and in-store activations.”


You can watch the film on YouTube by clicking on the following link:

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