Pets at Home produces rap-themed video to advertise flea treatment
Manchester creative agency Dinosaur has created a rap-themed video to help Pets at Home to promote its VIP Subscribe & Save flea treatment.
The video features pets K-9 and Lil Smudge, a rapping and scratching duo of flea-free animals. In the film they demonstrate that the only scratching in their home is on the decks.
“Our rap-themed video tapped into pet owners’ love for their animals, the daft things they do, and the feeling of relief when they’re protected from fleas,” said Dinosaur.
"We delivered it across a fully-integrated media plan, including YouTube pre roll, Facebook, Instagram, digital display, national press, and in-store activations.”
You can watch the film on YouTube by clicking on the following link: