Paleo Ridge's new Essential range will be available at the discounted rate of £1.99 per 500g pack for two weeks this month.

This cost-saving deal will be available online and in selected local stores until Sunday, January 29. Paleo Ridge has reduced the price of this range to support new and existing customers in feeding a high-quality, natural diet in a cost-effective way.

The Essentials range was launched in November 2022 as Paleo Ridge believe all dogs should have access to a healthy, additive free diet, at minimal cost. Essentials usual RRP is £2.19 per 500g pack.

The range is well-positioned to drive trial amongst consumers who recognise the benefits of switching to raw, providing the reassurance of a high-quality, ethical brand. Each meal contains 20% seasonal vegetables and 80% high-welfare meat, bone and offal. As with all Paleo Ridge products, Essentials are minced to a chunky consistency and suitable for all life stages including puppies and seniors.

The Paleo Ridge Essentials range stays true to the values of ethical sourcing and sustainability at the heart of the Paleo Ridge offering. In June 2022, Paleo Ridge became RawSAFE certified, developing a founding accreditee of the new audit designed to ensure the highest standards in the raw feeding industry. 

Alongside the discounted raw dog food, customers can receive free shipping on their orders until the end of January by applying the code ‘FREESHIPPING’ at checkout. 

Will Green, Director of Sales and Marketing, commented: “We are pleased to offer our new Essentials range at a temporarily discounted rate to help customers when they need it most. The cost-of-living crisis has hit everyone, particularly over the winter. At just £1.99, for a limited time, dog owners will be able to feed a highly nutritious diet to their dogs at minimal cost.”