After its success with bug bites and mealworm ‘superfood’ seasoning, insect protein firm Mr Bug has added a range of dog food to its award-winning portfolio.

Made with 20% Devon mealworm protein, this latest Mr Bug instalment resonates with those dog owners prioritising good gut health for hounds who have historically reacted badly to mass-market dog foods.

Insect protein makes great environmental sense, a ‘best of both worlds’ solution that’s as nutritious as meat protein yet as sustainable as plant-based. Throw in the fact that Mr Bug is the only insect food provider made with homegrown mealworms, not well-travelled imported grubs, and you can start to appreciate just how much Mr Bug and its DEFRA approved, Devon-based bug farm puts sustainable thinking at the heart of its vision. 

Mr Bug founder Conal Cunningham said: “The planet is crying out for humankind to broaden its food horizons and embrace nutritious insects to initiate a seismic protein transition.”

In 2023 Mr Bug’s pioneering work was recognised by a number of  business award, including The Global Good & National Sustainability award, the treasured Organic & Green prize at PetQuip and the Just Started top prize from Startups annual Top 100 roll call.  

For more information visit Mrbug.co.uk